Learn About a Wide Range of Sales Training Topics

Give your entire sales teams access to the industry’s most highly rated training and coaching programs that cover a vast range of expert sales training topics geared to drive recurring revenue.

Processes for all revenue teams

Achieve sustainable growth, with consistent process design and training applied across the entire Revenue team

Live, interactive training led by experts

Give your reps the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager

Trusted by 600+ SaaS companies

We help recurring revenue teams achieve sustainable growth. Our scientific models and frameworks are used by high-growth Scale-Ups, startups, and Fortune 500 companies

Our Process

In a modern recurring revenue business, it is impossible to scale without treating growth as a science. We apply proven frameworks and expose the math that underpins each step of the customer journey.


Uncover gaps and opportunities to optimize recurring revenue growth

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Apply a universal methodology and process across your entire customer journey


Activate through defined processes and playbooks, implemented directly into your workflow

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Arm your reps with the core skills for success, with a common language to unify as one GTM team

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Provide your team with ongoing development to make change stick, gauge progress, and reach your goals

In their words

We’re proud of the company we keep. More than 600 clients around the world and counting.

Kim Ventura-Perkins 1st
Senior Manager, Sales Enablement | DocuSign
1d Edited

How do you get a 2.5k+ field organization of sellers to speak the same language?

You partner with one of the best in the business, Winning by Design, to deploy a singular sales methodology to better equip our teams.

Over the last 3 months, a small group of Sales Enablement leaders had the opportunity to learn a SaaS-focused sales methodology and how to deploy globally.

I am confident that through this methodology, we will be able to level up as a sales organization and better drive #IMPACT with our clients.

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Niko Thielsch 1st
VP Sales & CS | Alasco
1d Edited

A few weeks ago we joined forces with Winning by Design. We started a 360 approach to level up everything from sales org, to processes, tool stack and of course our GTM market approach. (why? well spoiler #BANT, #MEDDIC all nice but not state of the art because they are #seller-centric and not #customer-centric. They all have their importance but falling short covering the entire funnel from prospecting, closing/winning to onboarding and LTV -> that is why we adopt the #SPICED framework).

For me as a Rep (long time ago) and as Revenue Leader, the SPICED framework was and is a game changer. The impact on GTM, the operational level, the business model and the underlying data required makes it unbeatable for me.

In the following week, all our Reps will go through the best in class sales and customer success training covering the entire sales funnel, skills, mindset and coaching frameworks.
This is a massive investment into our company’s future and primarily in our current talent to develop sales & customer success ⭐️ superstars ⭐️

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Richard McGuinness 1st
VP of Sales EMEA | ClickUp
1d Edited

I recently completed the ‘Mastership in Revenue Architecture’ course and can’t begin to tell you how useful it has been. As a revenue professional, understanding the baseline models of the revenue machine is crucial for success, and too often we spend our time downloading the ‘software’ of sales success without really getting to understand the ‘operating system’ that everything runs on. This is where the Revenue Architecture model kicks in.

This isn’t a course on ‘how to sell’ or ‘where to find your ICP’ – this is a course that covers the fundamentals of GTM model design and execution, and I cannot recommend it highly enough. If you have chosen to build a career as a revenue professional, you should consider this course an update to your core OS.

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David Collett 1st
EMEA Referral Partner Manager | Catapult
1d Edited

The most advanced and complete SaaS sales / GTM framework (and training) I’ve ever come across. PERIOD!

I’ve consumed all the most famous sales methods you can think of. But it always felt like the picture was incomplete and something was missing. That was until I discovered WbD and their unique YouTube videos. It literally blew me away and change my view on SaaS sales methodology. Forget about tricks to “close the deal” and wing it like the pro…If like me you’ve been longing for a sales training framework that breathe data, can reconcile all other methods you’ve learned about, put processes and models first, then your search is over.

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Ethan Gustav 1st
VP of Revenue, North America and Global Accounts | Infobip
1d Edited

To be clear, the team at WbD that we partnered with were incredible. So skilled, professional, collaborative, empathetic, and appropriately flexible and prescriptive to our acute needs.

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Rachel Phipps 1st
Director of Customer Success, EMEA | SmartRecruiters
1d Edited

Rather than simply sign off, I want to say I’m DELIGHTED with the output we have now…Overall, I’m blown away by the work that has gone into this. This significantly supports us to raise the bar and deliver a notably higher standard of CS. This WILL become what we live and breathe within CS, and I know the team will embrace the content, structure and guidance it provides.

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Rich Taylor 1st
VP of Operations and Chief of Staff | Qualio
1d Edited

The expert team from Winning by Design dove deep into our go-to-market teams, processes and data to uncover some critical growth levers for our business. Not only are these insights and action plans essential for our next stage of growth, but they are also helping to get everyone on the same page! Would I recommend Winning by Design to fellow B2B SaaS Growth Leaders – absolutely!

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Kevin Lord 1st
Head of Practice Sales | FreeAgent
4d Edited

Using SPICED is a firm favourite of mine!

The Winning by Design methodology is what we have implemented successfully at FreeAgent the past 3 or 4 years.

Simple sales framework to help with your conversations keeps you consistent and, more importantly, in control of what is being said!

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Koen Stam 1st
Head of Benelux | Personio
1d Edited

Winning by Design is deep to my heart. Have had the pleasure implementing WBD sales fundamentals in 2017.

Can very very very much recommend Roelof Hengst, Dan Smith, Maria Abad Baides, and their free great content and blueprints on their website.

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Kevin McCombie 1st
Depot Support Engineer | TransPennine Express
1d Edited

They have a very easy-to-use learning system and blueprints you can download to help with learning. They conducted live sessions, which were very interactive; the instructor worked with all members of the course and showed a very high level of professionalism and, to top it off, had great energy.

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Megan Wagstaff 1st
Sales Development Manager | The Arbinger Institute
1d Edited

After our first class of Prospecting with Intent with Winning by Design I’m excited to rework emails in our sequences.

The “RRR” Framework has helped us realize we need to be better at providing value for our clients in our emails. I’m pumped to see what this will do for our SDR team! If you are an SDR leader or an SDR I recommend learning about “RRR”- Relevance, Reward, and Request.

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Hugo Roget 1st
Business Development Executive UK | Ryte
1d Edited

Thank you to Winning by Design for providing such a great course. Our Trainer Antoine Mandy is really next level!

I highly recommend any sales team to go through this training, it really brings up the level of professionalism we give our prospects during meetings and ultimately helps us deliver better value to our customers.

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Felix Beccar 1st
1d Edited

The amazing team at Winning by Design has very powerful frameworks and examples, a lot of free content on Youtube too

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Natalia Ardila Mejia 1st
Chief Experience Officer | Kriptos
1d Edited

Helpful and great methodology to learn. What I liked best was the impact of the storytelling “hero story”, spiced framework, and the importance of the 1st value and full value.

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Charae Harrison 2nd
Senior Mid Market Account Manager | Levelset
1d Edited

Wbd is changing the way I approach selling! I love how simple it was to understand. I’m a visual learner and I feel like the homework and training was a home run for me. Our instructor even tailored the training to our specific type of sale!

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Alee Hess 2nd
Senior Mid-Market Expansion Account Manager | Levelset
1d Edited

The trainers are incredible, as well as the platform itself. The first thing they teach you is how people learn — then they show you how we’ll utilize that knowledge to make our time training together more impactful.

Their process exposes you to the information multiple times and in various ways (read, watch, talk it out). The collateral provided is helpful to reference back to as well. Trainers are personable and make the courses more enjoyable.

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Walter Brown 1st
Sr. Account Executive | ThoughtTrace
1d Edited

Excellent sales courses. I like the suggested real-scenario application of this which was highlighted in the pre-work videos. The upside of using it is that it gives you a proven plan of attack.

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Jason Seale 1st
Director of Client Support Services | Central 1
1d Edited

Very knowledgeable and engaging presenters help bring the materials alive, allowing the lesson to resonate better.

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Mike Buccialia 1st
Fractional Sales Leader
1d Edited

Like most things these days, a lot of that has become data-driven, and in my opinion Jacco van der Kooij and the team at Winning by Design have a lock on what metrics you need to inform your strategy and drive growth.

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Selling Methods

When a customer seems hesitant to decide about a purchase, a lot of sales teams respond in the same way, by providing more information. But these types of sales techniques might not be the most effective way to close a deal. According to research released by Gartner, customers aren’t complaining about the quality of the information they are receiving during the purchase process. In fact, 89% of B2B buyers say that they information they are getting from sellers is exactly what they are looking for to help them make a decision. So what’s the problem? There’s just too much information out there. About 55% of buyers report they are taking in so much information that making a decision can be overwhelming. 

Part of the problem is the way customers approach the buying process. Buyers at SaaS companies don’t engage with sales teams in the same way. When they need to purchase an important piece of software to help them run their business, their first step isn’t to reach out to suppliers. They begin with their own independent analysis. Research shows that buyers spend 45% of their time on online and offline research into the options that are available to them. No wonder traditional selling methods aren’t as effective as they used to be.

But an even bigger issue is the type of sales techniques and strategies our teams are using. First of all, many of them were created decades ago for a completely different sales environment. They assume that a sales team’s most important function is educating a buyer about their company’s products, giving them the information they need to choose between this solution and that solution. Today’s buyers already know all about your products — and those of your competitor — before your first meeting. Overloading them with information isn’t the way to make a sale. And telling them what you think they need won’t do it, either.

What succeeds in today’s market? Although buyers might know that they need a certain type of software, they probably aren’t aware about the range of options that are available. They don’t know the most efficient way to implement the software, or how to educate their teams about how they can get the most out of it. That’s where you come in. You walk them through the process. You figure out what their pain points are and help them come up with ways to solve them. That’s the way that the best sales teams operate today. They become less like account executives and more like advisors by helping their customers find the best way to solve their problems. That’s how you can win the customer’s trust and make the sale. Even more, it’s how you develop a long-term relationship with them.

We understand that all of this is easier said than done. You need help understanding the steps of the sales process, with plenty of examples that help you apply it to your own business. That’s where Winning by Design, the leader in accelerating and optimizing recurring revenue for B2B organizations, comes in. Winning by Design is the expert sales training and consulting services for SaaS Marketing companies. Winning by Design helps companies of all sizes come up with strategies that are tailored for their specific needs.

Method of Selling Products

As we mentioned before, there are many different methods of selling products. Deciding which one is right for your company can be a challenge. Winning by Design can help you cut through the noise and really understand the differences between types of sales methodologies. The SaaS Sales Method, for instance, involves the cumulative application of fundamental skills and processes by all of your customer-facing employees. It emphasizes the importance of discovering, communicating, and delivering business impact across the entire customer journey.  

Sales professionals who have taken courses through Winning by Design say that they have learned how important the SaaS Sales Method can be for them and their companies. David Collet, EMEA Referral Partner Manager at Catapult, said that after almost 20 years of experience in B2B sales, he took it upon himself to upgrade his skills and become an expert in the different types of selling techniques. “I consumed all the most famous sales methods you can think of,” said Collet. “But it always felt like the picture was incomplete and something was missing. That was until I discovered Winning by Design. It literally blew me away and changed my view on the SaaS Sales Method.” 

Of the many methods of selling to business he encountered, he was most impressed by the SaaS Sales Method. Winning by Design, he said, offers the “most advanced and complete SaaS sales framework I’ve ever come across — period.” 

Collet said that he most appreciated the frameworks used by Winning by Design. “For the first time, I saw a system built on data and science,” he said. “There was only one thing left to do: embrace this once-in-a-career wake-up call and sign up for the Revenue Architecture course to give my ‘sales operating system’ the upgrade it desperately needed. I’m super excited that I’ll be able to apply and implement what I’ve learned.”

Revenue Architecture, which explains the principles of recurring revenue and how to apply them to your business, is one of a wide array of open courses available through Winning by Design’s top-rated Revenue Academy. There are courses for everyone on your go-to-market team, including Sales Development Representatives, Account Executives, and Customer Success Managers. For example, courses like Selling for Impact give account executives the skills they need on day one. Once they have mastered these skills, they can move on to advanced courses like Selling into Enterprise Accounts. There are similar tracks designed for your business development and customer success teams as well.

Looking for examples of the most effective selling methods for SaaS companies? Need to train your team on how to sell your products to the companies you are targeting? Or are you wondering about how to approach sales methodology versus sales process? Winning by Design offers engaging instructors, interactive training sessions, and detailed blueprints with plenty of examples of how to sell a product.

Selling Techniques in Business

What are the five selling techniques that every account executive should master? Which sales methodology is best for SaaS companies? Is there an example of a method of sales that has the best results for recurring revenue companies? These are questions that we get every day at Winning by Design. The truth is that the techniques used by your account executives and the methodology followed by your sales leaders depends on a lot of different factors.

Kim Ventura-Perkins, Senior Manager of Sales Enablement at DocuSign, said her company found the right solution with Winning by Design. “How do you get a 2,500-person field sales organization to speak the same language?” she asked. “You partner with one of the best in the business, Winning by Design, to deploy a singular sales methodology to better equip your teams.”

She said her team benefited from learning about selling techniques in business from Winning by Design. “Over the last three months, a small group of Sales Enablement leaders had the opportunity to learn a SaaS-focused sales methodology and how to deploy it globally,” she said. “I am confident that through this methodology, we will be able to level up as a sales organization and better drive impact with our clients.”

How to Choose a Sales Methodology

At this point, you might be wondering how to choose a sales methodology. Is the SaaS Sales Method the way to go? Should your team opt for a MEDDIC sales methodology or a SPIN sales methodology instead? Each approach has its own advantages. The point here is that the best sales methodologies are the ones that are most effective for your company. That’s where Winning by Design excels.

Nicolas Gildemeister Budge, Head of Sales for Chile and Peru at wherEX, said that when his company was restructuring many of its internal processes, it turned to Winning by Design and its team of experts with decades of experience for help. He was intrigued when he got the opportunity to learn more about the SaaS Sales Method. “Winning by Design helped us see the gaps and how to scientifically structure the workflows and interactions with our clients,” he said. “What I liked best was the simplicity of the teaching method. I 100% recommend the course.”

Christina Mitine, Strategic Program Manager of Cloud Customer Success at Oracle, said taking a Winning by Design course taught her a lot about the customer-centric, systems-based emphasis of the SaaS Sales Method. “The power and impact of group discussions in an interactive, virtual setting provided the opportunity to not only step outside of my comfort zone, but to also learn from like-minded industry professionals,” she said. “The instructors’ positive, dynamic personalities kept the sessions highly engaging all while rich in content.

Winning by Design courses provide numerous examples of the sales methodologies used today. This allows you to make a comparison of sales methodologies and decide which will give your company the best results.

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