Training Program for Sales Manager

Winning by Design CEO Dominique Levin says that sales managers are critical for the success of recurring revenue companies. They are the ones charged with onboarding new members of the team and getting them up to speed as quickly as possible. They serve as coaches, helping account executives of all levels hone their skills. And they help the entire team understand the most effective ways of reaching customers. “The only way these behaviors are going to stick is if these concepts come back at every one-on-one or team meeting a manager has,” Levin says. “At the end of the day, it’s all about the frontline managers.”

On top of that, Levin says, sales managers are a CEO’s most effective channel for communicating the company’s goals for the future. “Team leaders and frontline managers have the biggest impact when it comes to translating your strategy into practice,” she said in a recent interview with ValientCEO. “Your crew will take their lead from their direct team lead, not from you.”

But according to Levin, many sales managers have never been trained on how to pass along the skills that their sales reps need. In the past, companies rarely put time, money, and effort into training programs for sales managers. But that seems to be changing. “That’s a missing link that we see companies small and large starting to invest in,” she says.

Why is training for sales managers so crucial for a recurring revenue company’s long-term success? The truth is that many of the sales managers who are promoted internally struggle with their new roles. The Harvard Business Review reports that close to a third of those who move up to leadership positions within their companies don’t have all of the skills to do the job. That shows why strategic sales management courses are so important. It provides those who have recently been promoted to leadership positions, as well as those who have shown an interest in moving up within their organizations, with the skills they need to lead their teams.

Winning by Design offers online sales management courses that give sales managers — both those that are new to the job and those who want to move up in the ranks — the tools they need in today’s marketplace. Britta Liesbrock, Head of Customer Relations at d.velop, says that she appreciated the “well-structured and interactive training” offered for sales managers through Winning by Design. “We needed to develop and expand the coaching of our salespeople,” she said. “Winning by Design helped us get familiar with their frameworks and integrate them successfully in our company.”

Best Sales Manager Training

When you’re seeking out the best sales manager training, consider Winning by Design. Our Revenue Academy has a sales management training program designed with today’s sales professionals in mind. Managing for Impact, a newly updated and expanded course, develops foundational coaching skills for managers of sales and customer success teams. Managing for Impact gives leaders the techniques they need to be effective coaches and help their teams improve their own skills and implement new process initiatives.

Heba Dandsh, a Learning and Development Consultant, said earning her certification in the Managing for Impact course left her feeling energized. “My biggest takeaway that I’m planning on applying going forward is to be an involved leader,” she said. “That means supporting my team with the necessary knowledge and skills so they can flourish in their roles and be set up for success.”

After taking Managing for Impact, many sales managers move on to Managing for Leadership. The second course in this learning track is designed to build on the skills that sales managers already have. The eight-hour course starts with revenue metrics, focusing on which ones are most important and how to use them to set clear goals for a sales team. It also helps managers create a weekly, monthly, and quarterly coaching cadence to make sure their team continues to hone their own skills and explains how scorecards can help their team make more effective sales calls. 

Rich Fetter, Director of Customer Success at Talkwalker, said that Winning by Design offers one of the best online sales management courses he’s come across. “The content that was covered was perfect for anyone who is a manager,” said Fetter. “Winning by Design offers a consistent approach to managing clients and managing a team effectively, especially in a remote environment.”

These sales manager training topics are an ideal introduction to Revenue Architecture, which explains the principles of recurring revenue and how to apply them to your business. Geared toward top-level executives, it’s also a good choice for those who are moving into revenue leadership positions. More than 1,000 people have already taken the Revenue Architecture course, which dives deep into how your business can apply the right go-to-market model.

Joyce Corbin, Director of RevOps at Screencastify, said she was impressed by how much material the course was able to cover in a short amount of time. “We learned all about the fundamental models for sustainable growth that make up the Recurring Revenue Operating Model,” she said. “I now have so many resources, blueprints, and frameworks at my disposal. I cannot wait to be able to start applying everything I’ve learned.”

Sales Training Program

More and more executives are realizing the critical role that sales managers play in their organizations. According to research from Gartner, more than 60% of Chief Sales Officers say that improving sales manager effectiveness is one of their top goals. But what are the best sales management training courses? There are many online sales training programs available today, but how do you choose the one that’s best for your company?

At Winning by Design, we are passionate about helping our customers drive impact through accelerating and optimizing their revenue. Our sales management training programs teach them how to apply scientific frameworks to their business with easy-to-implement blueprints that deliver results in sales, marketing, and customer success. By completing our courses, sales managers are empowered to continuously build and grow their skill sets.

Winning by Design has one of the industry’s top sales coaching training programs because of the quality of our instructors. Our trainers are seasoned sales professionals with many years of experience in the field. They provide examples from their own careers and discuss different ways to approach the types of challenges that all sales professionals face. They encourage roleplaying so that all the participants get hands-on experience.

Laurelle Roseman, Director of Global Sales and Channel at Constant, said that the training company that checked all the boxes for her was Winning by Design. “I did a ton of research on which program to move forward with,” she said. “I found that Winning by Design was a program that provides you with the fundamentals to coach on impact, structure your one-on-ones, and make roleplaying fun for your team.”

Roseman said that the combination of trainer-led sessions and self-directed learning were perfect for her team. “Winning by Design’s sales management training program helped us build the foundation for how to effectively set up a coaching sales environment,” she said. “It also provides you with the building blocks to be successful and gives you guidance on how to add coaching techniques to your current team schedule structure.”

Certificate in Sales Management

That’s not all we have at Winning by Design. In addition to our open courses that are given on a monthly basis, we also offer private classes that are ideal for small groups or entire departments, along with a sales coaching program to help your team incorporate what they have learned into their day-to-day duties. Included are top-notch research, helpful blueprints, and detailed playbooks so that they can refresh their knowledge at any time.

One thing that sets Winning by Design’s sales manager training courses is our accreditation. Our highly sought-after certificate in sales management is recognized throughout the industry. It’s documentation that your team has the education that’s necessary in today’s world. Winning by Design has already awarded more than 5,000 certificates to graduates of our Revenue Academy.

Edouard Cogne, Account Manager at Hello Customer, said that Winning by Design’s online sales certificate program ramped up his skills immediately. “The course gave me very useful sales methods and practical examples that helped more than any other training I had in the past,” he said. “I can already see the benefits!”

Sales Manager Juliana Lima said her online sales management certification course improved her management skills right away. “I have been applying the frameworks that I learned in my meetings and it’s working a lot,” she said. “My team is much more motivated, and we are about to reach our quarter quota.”

The management certification courses offered by Winning by Design are backed by our proven track record of more than a decade. Over the years, more than 600 companies have chosen us to train their revenue teams. We have earned more than 500 five-star reviews on G2 and are ranked among the best in the following categories: Account Based Marketing Consulting, Sales Training, Sales Consulting, Customer Success Training, and Revenue Operations Services.

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