Learn About a Wide Range of Sales Training Topics
Give your entire sales teams access to the industry’s most highly rated training and coaching programs that cover a vast range of sales training topics geared to drive recurring revenue.
Processes for all revenue teams
Achieve sustainable growth, with consistent process design and training applied across the entire Revenue team
Live, interactive training led by experts
Give your reps the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager
Trusted by 600+ SaaS companies
We help recurring revenue teams achieve sustainable growth. Our scientific models and frameworks are used by high-growth Scale-Ups, startups, and Fortune 500 companies
In a modern recurring revenue business, it is impossible to scale without treating growth as a science. We apply proven frameworks and expose the math that underpins each step of the customer journey.
Uncover gaps and opportunities to optimize recurring revenue growth
Apply a universal methodology and process across your entire customer journey
Activate through defined processes and playbooks, implemented directly into your workflow
Arm your reps with the core skills for success, with a common language to unify as one GTM team
Provide your team with ongoing development to make change stick, gauge progress, and reach your goals
Sales Training Videos
How do you find the best sales training programs for your recurring revenue company? It’s a challenge, because if your team is like most, it consists of individuals with a wide range of experience. There are probably new hires who would benefit from sales training courses for beginners, along with more experienced staffers who would get the most from sales training certification. Which companies offer all of that, along with top-notch sales training videos, informative sales training modules, and other materials that reinforce what is learned in class?
At Winning by Design, the leader in accelerating and optimizing recurring revenue for B2B organizations, we provide sales training tailored to your industry. Our top-level trainers assess the needs of your entire team and create a customized curriculum that is relevant to those at every level. We provide the tools and learning aids your team needs to work effectively right away and reinforce what they have learned in the weeks and months following.
We offer plenty of innovative sales training techniques, but one of the most popular is our slate of training videos. These videos, many of them presented by Winning by Design CEO Jacco van de Kooij, aren’t the usual talking heads. They are fun and fast-paced, with plenty to keep your team interested and engaged. Trainers present a range of topics from simple techniques to complex sales methodologies, all in language that your team can understand. They work great before a class, giving your team the basics about any given topic. They are also effective as a way to review concepts after a class has ended.
Winning by Design has racked up more than 600 five-star reviews on G2 and are ranked among the best in the following categories: Sales Training, Sales Consulting, Customer Success Training, Account Based Marketing Consulting, and Revenue Operations Services. Felix Higgs, Principal Customer Success Manager at Knak, said that the videos and other materials set the classes apart from the competition. “The videos were really fun to watch and insightful,” he said. “Since taking the course, we have implemented several new workflows that have really helped our onboarding.”
Andy Mauro, Co-founder and CEO at Automat.ai, said that videos and other materials made the difference for his training. “The Winning by Design methodology is highly structured and well documented, and as such we were able to augment the training with their books and videos,” he said. “We were able to share them with our broader team to help accelerate their ramp-up on the various frameworks that WbD provides. The WbD trainers are also really champions for the businesses they support, and they truly care about the success of the teams they work with.”
Training Industry, the leading research and information resource for corporate learning leaders, named Winning by Design one of the top sales training programs of 2022. We are adding new courses and expanding our training to make sure we stay at the top of the list. That’s why companies that need the best sales training turn to Winning by Design.
Sales Training Online
The days when a company could have its entire sales force working together in the same office are probably behind us. The fact is that sales teams are spread out across the country and around the globe. That means that in-person sales training is also a thing of the past. More and more, today’s teams are gathering virtually for online sales training.
What are the best sales courses available online? Who offers the exceptional online certification courses in sales and marketing? What’s the best way to weigh the offerings of one sales training company against another? When executives reach out to us with questions like these, we always have the same response: Look for a training company with plenty of experience online. Many of the most recognizable names in the business have added online options over the past several years, but this doesn’t ensure that their classes are the best ones for your team. Those that were created for in-person learning aren’t always engaging when they’re moved online. Winning by Design offers the best online courses for sales and marketing because we’ve been refining our training techniques since we were founded in 2012.
Research reveals that people hate sitting through a lecture. When someone starts reading from a script, their students’ minds inevitably start wandering. Without even realizing it, they start glancing at their watches or scrolling through emails on their phones. Interactive learning, where there’s plenty of time for asking questions about real-life issues and sharing tips with other participants for overcoming challenges, is what works. Allowing people to work through problems and solve them on their own helps them retain what they’ve learned. That’s the kind of hands-on learning offered by Winning by Design.
Emilie Dubau, Global Director of Customer Success at Sana Commerce, said that Winning by Design’s classes taught her techniques that she and her team could begin using right away. “I like the flipped classroom approach, where you read and watch videos about the topics before they are mentioned in the live sessions,” she said. “The live sessions are more about practicing what you learned in a fun way. The training forces you to rethink your internal process and how you interact with customers. The principles are clearly explained, and you are given exercises to practice between sessions.”
Douglas Havlik, Director of Customer Success at ThoughtTrace, said that Winning by Design’s sales training topics were perfect for recurring revenue companies. “What I liked best was the multimodal approach to learning — self-paced videos, reading, and exercises combined with live classroom time,” he said. “My meetings, both with clients and internally and now better run with better insight into customer pains and with clearer next actions achieved at close of meeting.”
With years of experience helping sales teams achieve sustainable growth, Winning by Design’s Revenue Academy offers sales courses with certificates for every member of your team. Our classes are designed for all skill levels, so a newly hired staffer might take Selling for Impact, while their more seasoned colleagues might prefer Selling Into Enterprise Accounts.
Best Sales Courses
How do you know when a company is offering the best online sales courses? For one thing, it’s when some of the biggest names in the industry —Asana, Adobe, and Hewlett Packard, to name a few — take advantage of your consulting and training expertise. Jake Reni, head of Adobe Sales Academy, said Winning by Design has been extremely helpful in its training for new staffers. “Our partnership with Winning by Design has taken us from a seller-centric model to a very buyer-centric mode,” he said. “Winning by Design has been a core part of our success.”
Scott Dimond, Mid-Market Account Executive at Asana, said that he’s noticed the difference in staffers of all levels. “We hired Winning by Design for the second year in a row to train the various sales teams within Asana,” he said. “After completing the training, the team now has a go-to framework on how to run essential aspects of the sales cycle. In my opinion, the team as a whole is more confident in running meetings, managing negotiations, and doing demos, and can build upon what they’ve learned in this course.”
But companies of all sizes take advantage of Winning by Design because we offer the best sales training for recurring revenue companies. Traditional sales used to focus almost exclusively on closing the deal. Signing new customers is still important in the recurring revenue model, but because up to 93% of a customer’s lifetime value comes after the initial sale, there’s a new focus on delivering impact. This means that a recurring revenue company’s entire go-to-market team — including marketing, sales, and customer success — has to work together.
By teaching their teams how to master the recurring revenue model, Winning by Design is helping SaaS companies achieve sustainable growth. Our sales training methods involve making sure everyone on your revenue team speaks the same language. If they aren’t working with the same methodology, it makes passing customers from marketing to sales or from sales to customer success more difficult. Our sales courses, ranked among the best in the industry, help smooth out the process and ensure that customers barely notice the transition. That’s information you won’t get out of the best sales training books.
Our range of courses — whether they’re online sales courses for beginners or online sales courses with certificates for their more experienced colleagues — help members of your team reach their goals and feel secure in their roles. Britta Buchholz, Enterprise Customer Success Manager at Sana Commerce, said the course she took eased her transition into sales. “I just started a new job as an Enterprise Customer Success Manager,” she said. “Coming from a very different industry, this course gave me great insights into the world of SaaS. Winning by Design gave me some valuable tools supporting the structure of my meetings with my customers. I like that a great variety of different elements — videos, blueprints, and quizzes — are part of the curriculum.”
Get in touch
Contact us to see how we can help your team transform.