Learn About a Wide Range of Sales Training Topics
Give your entire sales teams access to the industry’s most highly rated training and coaching programs that cover a vast range of sales training topics geared to drive recurring revenue.
Processes for all revenue teams
Achieve sustainable growth, with consistent process design and training applied across the entire Revenue team
Live, interactive training led by experts
Give your reps the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager
Trusted by 600+ SaaS companies
We help recurring revenue teams achieve sustainable growth. Our scientific models and frameworks are used by high-growth Scale-Ups, startups, and Fortune 500 companies
In a modern recurring revenue business, it is impossible to scale without treating growth as a science. We apply proven frameworks and expose the math that underpins each step of the customer journey.
Uncover gaps and opportunities to optimize recurring revenue growth
Apply a universal methodology and process across your entire customer journey
Activate through defined processes and playbooks, implemented directly into your workflow
Arm your reps with the core skills for success, with a common language to unify as one GTM team
Provide your team with ongoing development to make change stick, gauge progress, and reach your goals
Sales Training Program
In the B2B field, making a sale is only the first step in the journey toward optimizing an organization’s revenue stream. No matter how many sales a company makes, when clients choose not to renew contracts, they will have to constantly find new clients and begin the sales process over again. On the other hand, if the company focuses on keeping current clients and convincing them to renew their contracts every month or year, its profitability can grow. The effort that goes into creating a sales training program for the team can be a decisive factor in whether or not employees are convincing clients to stay on or only trying to get new clients.
Certain sales training programs for companies are designed to train sales professionals to make the sale and move on, while others will teach them how to build relationships with clients and ensure they become recurring clients. For example, in a company that uses the first type of training program, a sales professional may convince ten clients to sign up, but those clients will eventually become disinterested and allow their contracts to expire after one month. Conversely, in a B2B organization that trains their team to keep clients interested in their service or product, a sales professional will convince five clients to sign up and build relationships with them so that they renew their contracts consistently. With the latter type of B2B sales training programs, companies can boost revenue and build a reliable client base.
Finding the best B2B training programs for sales is vital for a B2B organization. Winning by Design’s Revenue Academy is an interactive, detailed, and effective sales training program. When B2B companies utilize Winning by Design’s Revenue Academy to train their sales professionals, they have the opportunity to create a unified sales process across the entire customer journey that focuses on customer success and client retention in conjunction with top of the funnel sales.
Best Sales Training Programs
The best sales training programs are comprehensive and allow teams to send consistent messaging and tone to clients. In addition to those basics, there are a few additional critical factors to consider before choosing a program. For instance, if an organization already utilizes a particular sales training program that is ineffective for them, the company would need to re-train their team using a different approach. Another factor to consider is whether the program is helpful for inexperienced team members or whether the materials and courses assume that the individuals already know the basics of sales.
In the first case, assuming the team members were taught with an average sales training program example, they would know how to initiate contact and make a sale using traditional methods. These conventional methods may be helpful in certain situations, but B2B organizations need to use innovative sales training techniques to ensure their clients renew their contracts. Winning by Design’s innovative Revenue Academy teaches employees and professionals how to implement a consistent methodology to meet clients at every step in the customer journey, from sales to marketing and customer success. In addition to being helpful for re-training sales professionals with a focus on optimizing recurring revenue, the Revenue Academy has sales training courses for beginners that may not have experience in the field in the academy’s New Hire Onboarding program.
Comparing training programs can be a quick way to find the one that will work best for the company. For instance, a list of top sales training programs 2021 contains a comprehensive list of simple curricula for small companies to interactive courses and programs for B2B organizations – all topics that courses at Winning by Design cover. Among all those topics, the best sales training program should ultimately train teams to take advantage of opportunities for optimizing revenue growth and create a consistent language that is used across the client experience.
Online Sales Courses With Certificates
Constructive training for sales roles is essential, but it can be challenging to determine whether an individual is going through the motions of taking a training course or if they are genuinely learning from it. One way for organizations to gauge whether employees and professionals are learning from a course is to require them to earn a certificate before moving forward. The best online sales courses with certificates only provide a certificate after the individual has met specific requirements at the end, such as reaching a minimum score on an exam. It is vital to ensure that a program does not automatically result in a certificate just for taking it, regardless of any proof of learning.
Another positive aspect of sales training courses that result in certificates, aside from the fact that they become a way to prove the individual learned a subject, is that a certificate can be a motivating factor for an employee to take a course. For example, a team member may not be interested in taking short term courses in sales and marketing, but if the courses result in certificates, they may be more likely to sign up for the training voluntarily. B2B companies that want to train sales professionals and boost revenue should consider utilizing the online certification courses in sales and marketing from Winning by Design.
Top Sales Training Programs 2022
Many online sales training programs are available, but this does not mean that they are all effective or appropriate for your organization. Without knowing what to look for in a program, it isn’t always easy to find the best sales training companies. Top sales training programs 2022 lists may be a helpful place to start, but these lists will also contain programs that do not possess individual features that your B2B organizations may require. As an example, basic sales training courses for beginners may teach employees how to start selling, but they will not have the same features as a more robust program created for B2B companies, like Winning by Design’s Revenue Academy.
The best sales courses online are interactive, engaging, and detailed. Winning by Design’s Revenue Academy was created with all this in mind to help companies organize and unify the sales process with our unique SPICED™ methodology. SPICED™ is a framework for understanding prospects and stands for Situation, Pain, Impact, Critical Event, and Decision. In the first step, called Situation, employees request facts and background details about the prospect. Then, in the Pain stage, they discover the problems that the prospect needs to solve. The Impact step is about going deeper into the issue and understanding how it affects the prospect’s business. In the Critical Event stage, the employee finds out what the prospect’s deadline is to solve the problem. Finally, the Decision step is where the employee learns the process and criteria involved in the prospect’s decision on a solution as well as how the prospect evaluates a possible solution. Using the SPICED™ methodology, the Revenue Academy trains employees in sales, marketing, and customer success to understand and help solve their client’s problems which will build trust and, ultimately, accelerate recurring revenue.
Sales Training Program For New Employees
When hiring employees for sales positions at a B2B company, it is essential to have a specific sales training program for new employees. Not only should the training include sales onboarding best practices, but it should also be the time when employees are introduced to unique methods and techniques that form the common language of the Revenue Teams at your company. Winning by Design has a customizable New Hire Onboarding program with courses that can be tailored to the company’s individual sales and marketing processes. Before creating a sales manager onboarding plan, it can be beneficial to become familiar with specific rules and ideas that may pertain to such a plan.
The 30-60-90 day model can be used as a sales onboarding plan template before developing the content and training that make up the program. The 30-60-90 day plan is an outline of the goals that a new employee should accomplish over three months. Each plan can look different, but they commonly follow the pattern of one month for learning about the company and market, the second month for implementing what they have learned, and the third month for improving upon their work. This plan can be something that the company outlines for the new employee or something that the employee shows the company to prove that they are ready for the job.
Whether a company uses the 30-60-90 day plan or not, a sales onboarding checklist should be used to create a training program to ensure that new employees receive the proper training and understand the information necessary for carrying out their duties. Once the onboarding processes have been outlined, B2B companies can create a sales training program for new employees with Winning by Design’s Revenue Academy courses.
Get in touch
Contact us to see how we can help your team transform.