Learn About a Wide Range of Sales Training Topics

Give your entire sales teams access to the industry’s most highly rated training and coaching programs that cover a vast range of sales training topics geared to drive recurring revenue.

Processes for all revenue teams

Achieve sustainable growth, with consistent process design and training applied across the entire Revenue team

Live, interactive training led by experts

Give your reps the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager

Trusted by 600+ SaaS companies

We help recurring revenue teams achieve sustainable growth. Our scientific models and frameworks are used by high-growth Scale-Ups, startups, and Fortune 500 companies

Our Process

In a modern recurring revenue business, it is impossible to scale without treating growth as a science. We apply proven frameworks and expose the math that underpins each step of the customer journey.


Uncover gaps and opportunities to optimize recurring revenue growth

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Apply a universal methodology and process across your entire customer journey


Activate through defined processes and playbooks, implemented directly into your workflow

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Arm your reps with the core skills for success, with a common language to unify as one GTM team

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Provide your team with ongoing development to make change stick, gauge progress, and reach your goals

In their words

We’re proud of the company we keep. More than 600 clients around the world and counting.

Kim Ventura-Perkins 1st
Senior Manager, Sales Enablement | DocuSign
1d Edited

How do you get a 2.5k+ field organization of sellers to speak the same language?

You partner with one of the best in the business, Winning by Design, to deploy a singular sales methodology to better equip our teams.

Over the last 3 months, a small group of Sales Enablement leaders had the opportunity to learn a SaaS-focused sales methodology and how to deploy globally.

I am confident that through this methodology, we will be able to level up as a sales organization and better drive #IMPACT with our clients.

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Niko Thielsch 1st
VP Sales & CS | Alasco
1d Edited

A few weeks ago we joined forces with Winning by Design. We started a 360 approach to level up everything from sales org, to processes, tool stack and of course our GTM market approach. (why? well spoiler #BANT, #MEDDIC all nice but not state of the art because they are #seller-centric and not #customer-centric. They all have their importance but falling short covering the entire funnel from prospecting, closing/winning to onboarding and LTV -> that is why we adopt the #SPICED framework).

For me as a Rep (long time ago) and as Revenue Leader, the SPICED framework was and is a game changer. The impact on GTM, the operational level, the business model and the underlying data required makes it unbeatable for me.

In the following week, all our Reps will go through the best in class sales and customer success training covering the entire sales funnel, skills, mindset and coaching frameworks.
This is a massive investment into our company’s future and primarily in our current talent to develop sales & customer success ⭐️ superstars ⭐️

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Richard McGuinness 1st
VP of Sales EMEA | ClickUp
1d Edited

I recently completed the ‘Mastership in Revenue Architecture’ course and can’t begin to tell you how useful it has been. As a revenue professional, understanding the baseline models of the revenue machine is crucial for success, and too often we spend our time downloading the ‘software’ of sales success without really getting to understand the ‘operating system’ that everything runs on. This is where the Revenue Architecture model kicks in.

This isn’t a course on ‘how to sell’ or ‘where to find your ICP’ – this is a course that covers the fundamentals of GTM model design and execution, and I cannot recommend it highly enough. If you have chosen to build a career as a revenue professional, you should consider this course an update to your core OS.

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David Collett 1st
EMEA Referral Partner Manager | Catapult
1d Edited

The most advanced and complete SaaS sales / GTM framework (and training) I’ve ever come across. PERIOD!

I’ve consumed all the most famous sales methods you can think of. But it always felt like the picture was incomplete and something was missing. That was until I discovered WbD and their unique YouTube videos. It literally blew me away and change my view on SaaS sales methodology. Forget about tricks to “close the deal” and wing it like the pro…If like me you’ve been longing for a sales training framework that breathe data, can reconcile all other methods you’ve learned about, put processes and models first, then your search is over.

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Ethan Gustav 1st
VP of Revenue, North America and Global Accounts | Infobip
1d Edited

To be clear, the team at WbD that we partnered with were incredible. So skilled, professional, collaborative, empathetic, and appropriately flexible and prescriptive to our acute needs.

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Rachel Phipps 1st
Director of Customer Success, EMEA | SmartRecruiters
1d Edited

Rather than simply sign off, I want to say I’m DELIGHTED with the output we have now…Overall, I’m blown away by the work that has gone into this. This significantly supports us to raise the bar and deliver a notably higher standard of CS. This WILL become what we live and breathe within CS, and I know the team will embrace the content, structure and guidance it provides.

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Rich Taylor 1st
VP of Operations and Chief of Staff | Qualio
1d Edited

The expert team from Winning by Design dove deep into our go-to-market teams, processes and data to uncover some critical growth levers for our business. Not only are these insights and action plans essential for our next stage of growth, but they are also helping to get everyone on the same page! Would I recommend Winning by Design to fellow B2B SaaS Growth Leaders – absolutely!

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Kevin Lord 1st
Head of Practice Sales | FreeAgent
4d Edited

Using SPICED is a firm favourite of mine!

The Winning by Design methodology is what we have implemented successfully at FreeAgent the past 3 or 4 years.

Simple sales framework to help with your conversations keeps you consistent and, more importantly, in control of what is being said!

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Koen Stam 1st
Head of Benelux | Personio
1d Edited

Winning by Design is deep to my heart. Have had the pleasure implementing WBD sales fundamentals in 2017.

Can very very very much recommend Roelof Hengst, Dan Smith, Maria Abad Baides, and their free great content and blueprints on their website.

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Kevin McCombie 1st
Depot Support Engineer | TransPennine Express
1d Edited

They have a very easy-to-use learning system and blueprints you can download to help with learning. They conducted live sessions, which were very interactive; the instructor worked with all members of the course and showed a very high level of professionalism and, to top it off, had great energy.

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Megan Wagstaff 1st
Sales Development Manager | The Arbinger Institute
1d Edited

After our first class of Prospecting with Intent with Winning by Design I’m excited to rework emails in our sequences.

The “RRR” Framework has helped us realize we need to be better at providing value for our clients in our emails. I’m pumped to see what this will do for our SDR team! If you are an SDR leader or an SDR I recommend learning about “RRR”- Relevance, Reward, and Request.

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Hugo Roget 1st
Business Development Executive UK | Ryte
1d Edited

Thank you to Winning by Design for providing such a great course. Our Trainer Antoine Mandy is really next level!

I highly recommend any sales team to go through this training, it really brings up the level of professionalism we give our prospects during meetings and ultimately helps us deliver better value to our customers.

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Felix Beccar 1st
1d Edited

The amazing team at Winning by Design has very powerful frameworks and examples, a lot of free content on Youtube too

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Natalia Ardila Mejia 1st
Chief Experience Officer | Kriptos
1d Edited

Helpful and great methodology to learn. What I liked best was the impact of the storytelling “hero story”, spiced framework, and the importance of the 1st value and full value.

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Charae Harrison 2nd
Senior Mid Market Account Manager | Levelset
1d Edited

Wbd is changing the way I approach selling! I love how simple it was to understand. I’m a visual learner and I feel like the homework and training was a home run for me. Our instructor even tailored the training to our specific type of sale!

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Alee Hess 2nd
Senior Mid-Market Expansion Account Manager | Levelset
1d Edited

The trainers are incredible, as well as the platform itself. The first thing they teach you is how people learn — then they show you how we’ll utilize that knowledge to make our time training together more impactful.

Their process exposes you to the information multiple times and in various ways (read, watch, talk it out). The collateral provided is helpful to reference back to as well. Trainers are personable and make the courses more enjoyable.

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Walter Brown 1st
Sr. Account Executive | ThoughtTrace
1d Edited

Excellent sales courses. I like the suggested real-scenario application of this which was highlighted in the pre-work videos. The upside of using it is that it gives you a proven plan of attack.

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Jason Seale 1st
Director of Client Support Services | Central 1
1d Edited

Very knowledgeable and engaging presenters help bring the materials alive, allowing the lesson to resonate better.

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Mike Buccialia 1st
Fractional Sales Leader
1d Edited

Like most things these days, a lot of that has become data-driven, and in my opinion Jacco van der Kooij and the team at Winning by Design have a lock on what metrics you need to inform your strategy and drive growth.

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Sales Consulting Training

If your company is relying on the onboarding process for most of its sales training, you’re dropping the ball. Onboarding is an important part of the training you provide your team, but it should be the beginning, not the end. Training should be an ongoing process that keeps your entire go-to-market team at the top of its game. It’s essential for both your newest hires and those who have been leaders on your team for years. The best part is that sales training is an investment that pays for itself almost immediately. According to a recently released report, the best sales training programs improve the performance of each account rep by an average of 20%.


Winning by Design, the leader in accelerating and optimizing recurring revenue for B2B organizations, has one of the industry’s most highly rated sales consulting and training programs. We give your company access to an onboarding program for new hires that allows you to ramp up their skills quickly and efficiently. With our onboarding program, you can completely customize the program so that they understand the sales methodology that you use and follow the playbooks that have given you proven results. And you can achieve these results without having to build out your human relations team. We handle everything for you.


At Winning by Design, we do more than onboarding. Our online sales training programs offer a wide range of courses. We provide role-based training certifications across the entire GTM team, including Sales, Sales Development, Business Development, Customer Success, and Revenue Management. Your team will learn fundamental skills so that they can move up to the next level, whether they’re Account Executive, Sales Development Representatives, Customer Success Managers, or Sales Managers. That’s something you can’t get by watching a video on sales strategies or scanning a sales training PDF.

Best Courses for Sales Professionals

When you’re searching for the best courses for sales professionals, you want to look for what’s right for your team. Does the training reflect the sales methodology that you use? Is the information updated regularly to include recent changes in the field? In today’s world, more and more sales use the recurring revenue model. If the sales course you’re considering doesn’t acknowledge that SaaS is one of the most important sales methodologies out there, your team won’t be getting the most up-to-date information.


Are you considering online sales training programs? With sales teams spread out across the country and many account reps working a hybrid schedule, these make a lot of sense. Many training companies have added online options over the past few years, but make sure their classes are interesting and engaging for your team. Those created for in-person learning aren’t always successful when they’re moved online. Winning by Design offers the best online sales courses because we’ve been refining our online training techniques since 2012.


Drawing on our years of helping sales teams achieve sustainable growth, Winning by Design put together one of the industry’s top sales training programs in 2021. Big names in the industry —Asana, Adobe, and Hewlett Packard, and many more— take advantage of our consulting and training expertise. For the coming year, we’ve updated our current courses and added new ones for all parts of your sales team. That’s how we will continue to be one of the top sales training programs going forward.

Sales Training Certification

The top sales training programs of 2022 have several crucial things in common. Topping the list is a proven track record. Check out what people who have taken the courses have posted online. And even more impressively, look for what executives have said. “Winning by Design is now our go-to sales training partner,” Neil Griffiths, Chief Client Officer for N2uitive Corporation, wrote on G2. “This is now a required element of our sales training.” Winning by Design’s sales consulting and training programs have racked up more than 500 five-star reviews on G2 and is ranked among the best in the following categories: Sales Training, Sales Consulting, Customer Success Training, Account Based Marketing Consulting, and Revenue Operations Services.  

The best sales training courses are run by people with industry expertise. The person leading the training should be able to draw on their own history, not just read from a prepared script. All of Winning by Design’s trainers have plenty of experience in the field as members of top-tier teams. Some have managed sales departments or even launched sales teams of their own. They are happy to take time to discuss challenges that have come up in their day-to-day work. An online search for “sales training programs near me” won’t guarantee you the same caliber of instruction as that offered by Winning by Design. 

In addition to track records and industry expertise, the best online sales training courses offer something for every member of your GTM team. At Winning by Design, there are classes for business development and sales development reps, account executives, and customer success managers, along with frontline managers and revenue leaders. Our open classes are perfect for when you have a few staffers who need training, while private classes are ideal for a team to take together. On top of all that, all Winning by Design classes are backed up by our industry-recognized sales training certification.

Sales Training Online

There are literally dozens of courses for sales and marketing teams on the market today. How do you choose among them? Here’s a tip: Just because they are associated with a company with lots of name recognition or a software that is popular in your industry doesn’t mean that they are right for your company. These courses are often little more than sales tools designed to win you over to a particular product. If their training materials continually mention their own product, that should be a clue that they were probably put together by the marketing team. There are better options for online sales training out there. 

The truth is that training shouldn’t be a sideline for the company that you pick. The best online sales courses are run by companies that specialize in helping your sales team reach its goals. At Winning by Design, we use science-backed strategies that increase your revenue and drive measurable business impact. We look for ways to optimize recurring revenue growth throughout your entire organization, then design and implement a plan to get there. Our consulting and training programs arm your team with the skills they need to succeed, and our coaching keeps them at the top of their game.

Need to get your newest staffers up to speed? Winning by Design offers an onboarding program for new hires that lets you ramp up their sales team quickly and efficiently. So far, more than 11,000 people have completed the program. You can customize the onboarding program for the way that you do business. We have great sales training courses for beginners that give them the fundamental skills they need, whether they’re in Business Development, Sales Development, Sales, or Customer Service. When they have mastered the basics, we have short-term courses in sales and marketing that take them to the next level. We also feature courses for newly promoted frontline managers, as well as account executives and customer service reps looking to move into a management role. All of our online sales courses come with certificates that are recognized by the industry.

B2b Sales Training

Winning by Design’s B2B sales certification program is run through our  Revenue Academy, which offers interactive training sessions, engaging instructors, best-in-class frameworks, and detailed blueprints. The focus of the Revenue Academy is our slate of B2B sales training courses, which include classes for beginners in all areas of your team. For example, Selling for Impact is geared toward new hires, as well as current staffers who want to hone their skills. It teaches them the basics of the SaaS methodology, the way to make the perfect discovery call, and the difference between trading and negotiating when having a conversation with a customer. Selling Into Enterprise Accounts helps them transfer those skills to larger customers.

Our B2B sales training topics extend beyond just your account executives. We have open courses that are geared toward everyone on your team. For example, Managing for Leadership is a master course on how to apply key metrics, skills development, coaching cadences, and call scorecards to empower teams and drive sales. And Revenue Architecture explains the principles of recurring revenue and how to apply them to your business. Put together, they are the best B2B sales training available today.

All of our B2B sales training presentations are backed up by our SPICED methodology, which provides a common language across revenue teams. With this methodology, created by the Winning by Design team, we teach your team how to focus less on qualification-driven sales (usually limited to one-time events) to impact-driven sales (happening anywhere during the relationship with the customer). With everyone on your team using the same methodology, you can finally make the most of the recurring revenue model.

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