Learn About a Wide Range of Sales Training Topics
Give your entire sales teams access to the industry’s most highly rated training and coaching programs that cover a vast range of sales training topics geared to drive recurring revenue.
Processes for all revenue teams
Achieve sustainable growth, with consistent process design and training applied across the entire Revenue team
Live, interactive training led by experts
Give your reps the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager
Trusted by 600+ SaaS companies
We help recurring revenue teams achieve sustainable growth. Our scientific models and frameworks are used by high-growth Scale-Ups, startups, and Fortune 500 companies
In a modern recurring revenue business, it is impossible to scale without treating growth as a science. We apply proven frameworks and expose the math that underpins each step of the customer journey.
Uncover gaps and opportunities to optimize recurring revenue growth
Apply a universal methodology and process across your entire customer journey
Activate through defined processes and playbooks, implemented directly into your workflow
Arm your reps with the core skills for success, with a common language to unify as one GTM team
Provide your team with ongoing development to make change stick, gauge progress, and reach your goals
Virtual Sales Training
When was the last time your entire revenue team was together in the same room? How about your sales team, or even your enterprise sales team? If you’re like a lot of companies these days, many of your employees have never met face to face. This is especially true for those who have recently joined your team. With employees spread out more than ever and many of them working a hybrid schedule, we’ve had to get used to working independently.
One more question: How long has it been since your team met with a potential client in person? As we’ve been adjusting to working remotely, we’ve also had to optimize our remote sales skills for a changing marketplace. We’ve had to quickly become adept with modern concepts like account-based marketing and asynchronous selling. And we’ve had to figure out how to pass along this knowledge to the newest members of our teams.
Dominique Levin, CEO of Winning by Design, believes that companies able to master these skills have a leg up on the competition. “Revenue teams dramatically improve their sales velocity and win rates by incorporating remote and asynchronous selling strategies and skills,” said Levin. “Today’s sellers have a unique opportunity to help customers make better and faster buying decisions by using these modern skills.”
Winning by Design, the leader in accelerating and optimizing recurring revenue for B2B organizations, is highly regarded for its virtual sales training. Our cutting-edge sales skills training programs help your business improve its process so that your team can work smarter, not harder.
Drawing on our years of helping sales teams achieve scalable, sustainable growth, Winning by Design has put together one of the industry’s best sales training programs. Big names in the industry —Asana, Adobe, and Hewlett Packard, to name a few — take advantage of our consulting and training expertise for their sales teams. Through our industry-recognized Revenue Academy — which offers a wide range of courses taught by some of the best names in the business — we help everyone on your go-to-market team learn the skills they need to succeed. And when they conquer these skills, Winning by Design has virtual selling training to take them to the next level. So whether you’re looking for a sales and communication course to help newer members of your team get up to speed or a sales management certification to help your existing staffers move up the ladder, turn to Winning by Design.
Online Sales Training Programs
When you’re searching for the best online sales training programs, you want to look for what’s right for your team. Does the training reflect your own sales methodology? Is the information updated regularly to include recent innovations? In today’s world, more and more sales teams use the recurring revenue model. If the sales training program you’re considering doesn’t acknowledge that SaaS is one of the most important sales methodologies out there, your team won’t be getting the most up-to-date information.
Winning by Design excels in virtual sales training. Since we were founded in 2012, we’ve worked with companies with widely distributed sales teams to master the principles of remote selling. They have been able to close more deals, shorten their sales cycle, and boost their overall revenue. We accomplish this by providing a common language for your entire revenue team. Our sales training courses make sure that every part of your team — whether its Marketing, Sales, or Customer Success — understands the process.
Clark Louie, Head of Inbound Sales Development at Asana, said that his team was worried that working remotely would lead to a sense of disconnection. Winning by Design’s training program was able to show them how the right process could actually bring them closer together. “It elevated our sales team’s performance,” said Louie. “Our reps are able to close deals faster because of clear training and knowledge of where to go for case studies, deployment examples, and best practices.”
Winning by Design offers a wide range of open courses designed for different parts of your team. For example, Selling for Impact is geared toward new hires and staffers who want to hone their sales skills. Selling Into Enterprise Accounts helps them transfer those skills to larger customers. And there are also strategic sales management courses that help your frontline managers learn how to be more effective leaders. Managing for Leadership focuses on how to apply key metrics, skills development, coaching cadences, and call scorecards to empower teams and drive sales.
Rich Fetter, Director of Customer Success at Talkwalker, said that our online sales management courses made a difference in his career. “The content that was covered was perfect for anyone who is a manager,” said Fetter. “Winning by Design offers a consistent approach to managing clients and managing a team effectively, especially in a remote environment.”
These sales courses are an ideal introduction to Revenue Architecture, which explains the principles of recurring revenue and how to apply them to your business. More than 1,000 people have already taken the Revenue Architecture course, which dives deep into how your business can apply the right go-to-market model. Because the demand for this course was so great, we’re now offering it in three different languages: English, French, and German.
In addition to these open courses, Winning by Design also offers private classes for small groups or entire departments, along with a sales coaching program to help your team incorporate what they have learned into their day-to-day work. We also have top-notch research, helpful blueprints, and detailed playbooks so that they can refresh their knowledge at any time. And we back everything up with our industry-recognized certification.
Sales Prospecting Training
When companies onboard new staffers, they often make them a part of the Sales Development or Business Development team. That means that the people who reach out to new prospects often have the least experience. This is despite the fact that statistics show that more than 40% of revenue teams say that sales prospecting is the most difficult part of the sales process.
The best solution for most companies is offering sales prospecting training for their newer team members. But with so many prospecting courses out there, how can you tell which ones are a good fit for your organization? What questions should you ask about their sales training options?
At Winning by Design, we have online sales training designed to bring these team members up to speed. They are intended to help Sales Development Reps learn how to generate new leads, qualify prospects, and build relationships with potential customers. Prospecting for Impact provides the right skills for those who are new to the team or those who need a refresher on their prospecting skills. Prospecting into Enterprise Accounts is perfect for those who are trying to navigate more complicated selling environments.
Martijn Iseger, Senior Business Analyst For M-Files Corporation, said that his company was looking for a way to unify its prospecting, sales, and renewal teams. “Winning by Design has a solid approach that suits our business,” said Iseger. “Now we have a unified approach across all regions, and our internal sales and marketing processes benefit from that.”
Amanda You, a Sales Development Representative at LivePerson, said that she was looking for a sales training program to help improve her prospecting skills. Winning by Design offered her practical advice that she could use right away. “These sales techniques will enable me to engage with customers, handle objections, and win more potential customers,” she said. “I’ve gotten more meetings by utilizing these skills.”
Sales Negotiation Training
When account reps negotiate with a customer, they often think that their only tool is a discount. But giving a customer even a small discount can put a dent in your bottom line. In a recurring revenue business model, a 10% discount means that after seven years, your company has brought in only half the revenue that it would have if you had sold it at full price.
But negotiating can be just as frustrating for your customers. They wonder if you are so willing to give them a discount now, why didn’t you offer them one in the first place? With negotiations like this, both sides feel like they’ve given up something that they valued.
At Winning by Design, our sales negotiation training advises you to think about things differently. Our approach is to teach you how to trade, not negotiate. Part of all our sales courses, advanced negotiation techniques show you the best way to have a win-win outcome.
When it comes to sales negotiation training exercises, Winning by Design offers your team real-life experience. Our trainers come from the business world, so they have plenty of examples of successful sales negotiations to draw from. And they understand how to build relationships with customers with virtual selling.
“Learning how buyers have been trained in negotiation gives you an upper hand on trading instead of discounting,” said Channel Account Executive Claudia Adragna. “The class has already helped me be very clear about terms with prospects and, in turn, shorten my sales cycle.
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Contact us to see how we can help your team transform.