Learn About a Wide Range of Sales Training Topics

Give your entire sales teams access to the industry’s most highly rated training and coaching programs that cover a vast range of sales training topics geared to drive recurring revenue.

Processes for all revenue teams

Achieve sustainable growth, with consistent process design and training applied across the entire Revenue team

Live, interactive training led by experts

Give your reps the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager

Trusted by 600+ SaaS companies

We help recurring revenue teams achieve sustainable growth. Our scientific models and frameworks are used by high-growth Scale-Ups, startups, and Fortune 500 companies

Our Process

In a modern recurring revenue business, it is impossible to scale without treating growth as a science. We apply proven frameworks and expose the math that underpins each step of the customer journey.


Uncover gaps and opportunities to optimize recurring revenue growth

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Apply a universal methodology and process across your entire customer journey


Activate through defined processes and playbooks, implemented directly into your workflow

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Arm your reps with the core skills for success, with a common language to unify as one GTM team

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Provide your team with ongoing development to make change stick, gauge progress, and reach your goals

In their words

We’re proud of the company we keep. More than 600 clients around the world and counting.

Kim Ventura-Perkins 1st
Senior Manager, Sales Enablement | DocuSign
1d Edited

How do you get a 2.5k+ field organization of sellers to speak the same language?

You partner with one of the best in the business, Winning by Design, to deploy a singular sales methodology to better equip our teams.

Over the last 3 months, a small group of Sales Enablement leaders had the opportunity to learn a SaaS-focused sales methodology and how to deploy globally.

I am confident that through this methodology, we will be able to level up as a sales organization and better drive #IMPACT with our clients.

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Niko Thielsch 1st
VP Sales & CS | Alasco
1d Edited

A few weeks ago we joined forces with Winning by Design. We started a 360 approach to level up everything from sales org, to processes, tool stack and of course our GTM market approach. (why? well spoiler #BANT, #MEDDIC all nice but not state of the art because they are #seller-centric and not #customer-centric. They all have their importance but falling short covering the entire funnel from prospecting, closing/winning to onboarding and LTV -> that is why we adopt the #SPICED framework).

For me as a Rep (long time ago) and as Revenue Leader, the SPICED framework was and is a game changer. The impact on GTM, the operational level, the business model and the underlying data required makes it unbeatable for me.

In the following week, all our Reps will go through the best in class sales and customer success training covering the entire sales funnel, skills, mindset and coaching frameworks.
This is a massive investment into our company’s future and primarily in our current talent to develop sales & customer success ⭐️ superstars ⭐️

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Richard McGuinness 1st
VP of Sales EMEA | ClickUp
1d Edited

I recently completed the ‘Mastership in Revenue Architecture’ course and can’t begin to tell you how useful it has been. As a revenue professional, understanding the baseline models of the revenue machine is crucial for success, and too often we spend our time downloading the ‘software’ of sales success without really getting to understand the ‘operating system’ that everything runs on. This is where the Revenue Architecture model kicks in.

This isn’t a course on ‘how to sell’ or ‘where to find your ICP’ – this is a course that covers the fundamentals of GTM model design and execution, and I cannot recommend it highly enough. If you have chosen to build a career as a revenue professional, you should consider this course an update to your core OS.

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David Collett 1st
EMEA Referral Partner Manager | Catapult
1d Edited

The most advanced and complete SaaS sales / GTM framework (and training) I’ve ever come across. PERIOD!

I’ve consumed all the most famous sales methods you can think of. But it always felt like the picture was incomplete and something was missing. That was until I discovered WbD and their unique YouTube videos. It literally blew me away and change my view on SaaS sales methodology. Forget about tricks to “close the deal” and wing it like the pro…If like me you’ve been longing for a sales training framework that breathe data, can reconcile all other methods you’ve learned about, put processes and models first, then your search is over.

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Ethan Gustav 1st
VP of Revenue, North America and Global Accounts | Infobip
1d Edited

To be clear, the team at WbD that we partnered with were incredible. So skilled, professional, collaborative, empathetic, and appropriately flexible and prescriptive to our acute needs.

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Rachel Phipps 1st
Director of Customer Success, EMEA | SmartRecruiters
1d Edited

Rather than simply sign off, I want to say I’m DELIGHTED with the output we have now…Overall, I’m blown away by the work that has gone into this. This significantly supports us to raise the bar and deliver a notably higher standard of CS. This WILL become what we live and breathe within CS, and I know the team will embrace the content, structure and guidance it provides.

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Rich Taylor 1st
VP of Operations and Chief of Staff | Qualio
1d Edited

The expert team from Winning by Design dove deep into our go-to-market teams, processes and data to uncover some critical growth levers for our business. Not only are these insights and action plans essential for our next stage of growth, but they are also helping to get everyone on the same page! Would I recommend Winning by Design to fellow B2B SaaS Growth Leaders – absolutely!

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Kevin Lord 1st
Head of Practice Sales | FreeAgent
4d Edited

Using SPICED is a firm favourite of mine!

The Winning by Design methodology is what we have implemented successfully at FreeAgent the past 3 or 4 years.

Simple sales framework to help with your conversations keeps you consistent and, more importantly, in control of what is being said!

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Koen Stam 1st
Head of Benelux | Personio
1d Edited

Winning by Design is deep to my heart. Have had the pleasure implementing WBD sales fundamentals in 2017.

Can very very very much recommend Roelof Hengst, Dan Smith, Maria Abad Baides, and their free great content and blueprints on their website.

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Kevin McCombie 1st
Depot Support Engineer | TransPennine Express
1d Edited

They have a very easy-to-use learning system and blueprints you can download to help with learning. They conducted live sessions, which were very interactive; the instructor worked with all members of the course and showed a very high level of professionalism and, to top it off, had great energy.

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Megan Wagstaff 1st
Sales Development Manager | The Arbinger Institute
1d Edited

After our first class of Prospecting with Intent with Winning by Design I’m excited to rework emails in our sequences.

The “RRR” Framework has helped us realize we need to be better at providing value for our clients in our emails. I’m pumped to see what this will do for our SDR team! If you are an SDR leader or an SDR I recommend learning about “RRR”- Relevance, Reward, and Request.

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Hugo Roget 1st
Business Development Executive UK | Ryte
1d Edited

Thank you to Winning by Design for providing such a great course. Our Trainer Antoine Mandy is really next level!

I highly recommend any sales team to go through this training, it really brings up the level of professionalism we give our prospects during meetings and ultimately helps us deliver better value to our customers.

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Felix Beccar 1st
1d Edited

The amazing team at Winning by Design has very powerful frameworks and examples, a lot of free content on Youtube too

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Natalia Ardila Mejia 1st
Chief Experience Officer | Kriptos
1d Edited

Helpful and great methodology to learn. What I liked best was the impact of the storytelling “hero story”, spiced framework, and the importance of the 1st value and full value.

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Charae Harrison 2nd
Senior Mid Market Account Manager | Levelset
1d Edited

Wbd is changing the way I approach selling! I love how simple it was to understand. I’m a visual learner and I feel like the homework and training was a home run for me. Our instructor even tailored the training to our specific type of sale!

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Alee Hess 2nd
Senior Mid-Market Expansion Account Manager | Levelset
1d Edited

The trainers are incredible, as well as the platform itself. The first thing they teach you is how people learn — then they show you how we’ll utilize that knowledge to make our time training together more impactful.

Their process exposes you to the information multiple times and in various ways (read, watch, talk it out). The collateral provided is helpful to reference back to as well. Trainers are personable and make the courses more enjoyable.

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Walter Brown 1st
Sr. Account Executive | ThoughtTrace
1d Edited

Excellent sales courses. I like the suggested real-scenario application of this which was highlighted in the pre-work videos. The upside of using it is that it gives you a proven plan of attack.

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Jason Seale 1st
Director of Client Support Services | Central 1
1d Edited

Very knowledgeable and engaging presenters help bring the materials alive, allowing the lesson to resonate better.

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Mike Buccialia 1st
Fractional Sales Leader
1d Edited

Like most things these days, a lot of that has become data-driven, and in my opinion Jacco van der Kooij and the team at Winning by Design have a lock on what metrics you need to inform your strategy and drive growth.

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Corporate Sales Training

According to a recent report, U.S. companies are spending a record amount on corporate sales training programs. Training magazine revealed that companies allocated $92.3 billion for training in 2021. That number is all the more impressive when you consider that the average spending per employee decreased slightly. That means companies are providing more employees with more hours of training.

Are these companies getting what they paid for? According to a study from Hubspot, more than 90% of companies invest in some form of sales training. And the amount that they are spending — up to $7,000 per employee — indicates the importance they place on learning. But the sad fact is that close to 90% of sales training has no lasting value. Within three months, almost all of what is taught in a traditional classroom setting has already been forgotten.

Research shows that taking in masses of information all at once isn’t the way that most people learn. Companies are not considering what’s known as the “forgetting curve,” which emphasizes that the average person forgets most of what’s not repeated or reinforced later on. That’s why the most effective courses for sales and marketing teams are more than just a day in the classroom.

That’s why Winning by Design, the leader in transforming and scaling recurring revenue organizations, offers some of the best sales training programs in the industry. Instead of one-and-done classes, we help your team level up with a series of courses designed for everyone on your revenue team. “I loved the way the course was conducted over several weeks,” said Manasi Mantri, Account Manager at BrowserStack. “It allowed me enough time to practice each learning and discuss my experiences.

Winning by Design offers best-in-class online sales training courses that let participants share real-life customer experiences, along with private classes with custom-build curriculums based on your own sales strategy. There’s also coaching to help reinforce what your team learned in the training sessions.

Whether you’re looking for sales training courses for beginners or sales training courses with certificates for your more experienced team members, you can turn to Winning by Design..

Sales Training Topics

Winning by Design’s courses are offered through our top-ranked Revenue Academy, known for its training and coaching programs geared toward the entire go-to-market team. Our B2B sales training topics cover Sales, Sales Development, Business Development, Customer Success, and Revenue Management. No wonder hundreds of companies rely on Winning by Design to take their sales teams to the next level.

“Winning by Design is now our go-to sales training partner,” said Neil Griffiths, Chief Client Officer at N2uitive. “It provides an extremely valuable set of tools as we look to move to a scalable sales team, process, and playbook.”

Winning by Design expanded our sales training topics in 2022 to include innovative new courses that focus on prioritizing customer success and mastering the recurring revenue model. We’ve also included training topics for sales managers as well. Because few frontline managers have been trained in what makes an effective leader, our Managing for Leadership course focuses on how to apply key metrics, skills development, coaching cadences, and call scorecards to empower teams and drive sales.

Erica Howard, Sales Development Manager at Episerver, said that Winning by Design’s Managing for Leadership course gave her the confidence she needed when managing a team for the first time. “It’s a great course for a new manager,” she said. “Setting up a framework for how my relationship should be with each member on my team early on has helped me see success early.” 

For a list of sales topics that we cover, check out the courses available through our Revenue Academy.

B2B Sales Training

According to a recently released report, putting in place a top-notch b2b sales training program can improve the performance of each of your account reps by an average of 20%. Finding the right partner can make a big difference to your bottom line. But how do you make sure that your team is getting the best B2B sales training possible?

When you are considering a training company, take a deep dive into their B2B sales training modules. If their courses consist mostly of lectures, look elsewhere. At Winning by Design, our B2B training programs are designed to keep participants engaged by discussing real-world situations. Our trainers make sure every participant gets the chance to ask questions and discuss challenges they are facing in the workplace. “The experience was fun and interactive,” said Charu Gupta, Director of Customer Success at Talkwater. “Our trainers did an amazing job of keeping the sessions interactive and fun with role playing and exercises.”

Besides a wide range of B2B sales training topics, the company you choose should also offer B2B sales certification. Danny Rose, a Business Development Representative at LogDNA, said his certification course helped him move up in his field. “Real-time advice that you can use immediately, easy to navigate coursework, and a dedicated teacher are some of the benefits you get when signing up for this class,” he said. “I’m more effectively communicating to my prospects and seeing higher results — and higher commissions — because of it.

Sales Training Certification

A survey released by McKinsey & Company revealed that the fastest-growing companies are 80% more likely to have implemented top-notch sales training programs. Not surprisingly, the types of sales training programs that they offer their sales team makes a big difference. Good companies make sure that employees get training at least once a year, while great ones understand that learning should take place continually. 

The survey found that one thing most successful organizations emphasize is the importance of sales training certification. The best sales training courses don’t just require participants to sit through a series of lectures before they hand out a piece of paper. At Winning by Design, we focus on helping sales team achieve their goals. Edouard Cogne, Account Manager at Hello Customer, said that his certification program ramped up his skills immediately. “The course helped me become more efficient in my sales approach,” he said. “It gave me very useful sales methods and practical examples that helped more than any other training I had in the past. I can already see the benefits!

This focus on building skills is why Winning by Design has been recognized as a standout in the field. Training Industry, the leading research and information resource for corporate learning leaders, named Winning by Design one of the top sales training programs of 2022. We have earned more than 500 five-star reviews on G2 and have been ranked among the best in the following categories: Sales Training, Sales Consulting, Customer Success Training, Account Based Marketing Consulting, and Revenue Operations Services. That’s why when companies need the best online sales training courses, they turn to Winning by Design.

Best Sales Training Companies

Ranked among the top sales training companies in the world, Winning by Design is the right choice for your sales team. We back this up with a proven track record. More than 600 companies train their revenue teams with Winning by Design’s innovative sales training techniques. We offer role-based instruction for your entire team, including Sales, Sales Development, Business Development, Customer Success, and Revenue Management. No wonder we were counted among the top sales training programs of 2021. But we didn’t stop there. We added new courses, brought onboard some of the best trainers in the business, and caught the attention of some of the biggest SaaS companies. We were honored to be one of the top sales training programs again in 2022.

Nancy DaCorsi, Business Development Representative at M-Files, said that Winning by Design deserves its place as one of the best sales training companies. She said we changed the way she approaches sales. If you are stuck in old routines or are new to sales, this would be the course for you,” she said. “It helps you open up new ideas and apply what you learn on a daily basis. Breaking walls and building new structures has helped me get out of my old habits and start selling in a new way.

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