Sales Management Training

We’ve all seen this scenario play out time and time again: one of a company’s top account representatives gets promoted to frontline manager. Expectations are high because this person was such a standout on the sales team. All of their new reports are hoping to learn how they were able to bring in so many new accounts. Division heads are looking forward to seeing an increase in sales. And top-level executives are keeping a close eye on the bottom line. That’s a lot of pressure to put on anyone, especially someone who is stepping into a leadership role for the first time. 

Most executives think that they can pick out the people on their sales team who are ready to move up the ladder. They’re looking for those who show “leadership skills,” which has been proven to be a less-than-perfect predictor of success. In fact, those team members who are determined to have “high potential” are often not natural leaders. According to research published in the Harvard Business Review, well over a third of rising stars who are promoted to leadership positions don’t stick around for long. They get discouraged because they don’t have all of the skills to do the job.

How can you tell whether a newly hired frontline manager is going to excel? More and more, the determining factor is taking strategic sales management courses that can give them the knowledge they need. This doesn’t mean having them scroll through a strategic sales management PDF or sit through a strategic sales management PowerPoint presentation. They need classes where they can interact with an instructor, get help with real-life problems, and learn about strategic sales planning.

But the truth is that few frontline managers have received any sales management training at all. That means many people promoted to management positions don’t start out with the skills they need to bring out the best in their teams. At Winning by Design, the leader in accelerating and optimizing recurring revenue for B2B organizations, our training prepares sales managers for their new job with courses that teach them how to be better coaches for the sales reps that they manage, what frameworks they should use in order to do that coaching, and what cadence of coaching meetings they should use to manage their teams and guide them toward success. We were already a leader in sales training topics in 2021 and have already added to our offerings for 2022 and beyond.

Best Sales Management Training

Think that the last thing that a newly promoted frontline manager wants is to sit through a series of management classes? Think again. In 2021, IBM polled more than 14,000 people in the business world and found out that 43% of them placed career advancement opportunities at the top of the list of things they wanted from their employers. More than a third said that they wanted to have continuous learning opportunities. Those who aren’t getting this knowledge from their employer are looking elsewhere for help. No wonder so many of them are conducting online searches for “sales training programs near me.”

Your managers are looking to improve their skills, so give them the best sales management training courses available. Offered through our highly regarded Revenue Academy, Winning by Design’s courses are created for managers of all levels, so we offer sales training courses for beginners as well as for those with more experience under their belt. Participants can start off with classes that give them the basics of management, then work their way up to more advanced strategies for getting the most from their teams. For more information about the management courses that we offer, check out our sales management course outline on the Revenue Academy page. 

One of the reasons that Winning by Design has the best online sales courses is the fact that all of our courses are built on the same methodology. That means that your entire Revenue Team — Sales, Sales Development, Business Development, Customer Success, and Revenue Management — speaks the same language. They can easily communicate with each other. Because your managers are trained in the same methodology, they can learn how to do more than just track the progress of their team members. They can be the kinds of coaches that help them reach their goals.

Sales Management Training HubSpot Answers

Frontline managers are the key to growth in any organization because they can influence dozens of sales reps over the course of their career. “How we work, manage, and coach our teams has evolved so much in the past few years,” says Kevin Dorsey, Winning by Design’s Practice Lead for Revenue Leadership. “Without strong sales leadership, you can’t scale, grow, or develop your reps to their true potential.” If a manager has great sales experiences but little or no idea how to motivate their team, they are not going to be as effective as they can be. The same goes for those who are inspiring leaders but don’t have a handle on modern sales strategies. In today’s world, managers need both.

Despite this, there’s a shortage of courses out there to help frontline managers develop all the skills they need. That’s why when you’re in the market for sales management training strategies for developing a successful modern sales team, you should look no farther than Winning by Design. Our frontline manager classes — we think of them as our own sales management academy — are a great way to help newly minted managers start out on firm footing and give veterans the best tools to help their teams reach their goals. And our industry-recognized sales management certification gives your team the credentials they need.

Our online sales manager training is just one of the options available from Winning by Design. We cover all parts of your revenue team, from Business Development all the way to Customer Success. We also offer classes for top-level executives on how they can architect their revenue in order to achieve sustainable growth. All these courses use the same methodology, developed by the experts at Winning by Design. This ensures that everyone in your GTM team is always on the same page.

Sales Management Online Course

When you’re comparing the many online training programs, look for a company that has experience in a digital environment. Winning by Design has been focused on remote learning from the very beginning, so it’s no surprise that we offer the industry’s best sales management courses. Run by experienced trainers who know how to keep the discussion interesting and draw participants into the conversation, these sales courses are designed to keep your team members engaged and energized. Our trainers come from the business world, so they aren’t just reading from a book. They have wide-ranging experience that can be applied to any number of real-life situations. 

Our trainers are experts in management, something that sets us apart from just about everybody else in the industry. They understand how much Software as a Service (SaaS) has changed the way we do business and give managers the confidence to lead their teams through this sales model. No other marketing and sales management course gives you as thorough a look at the recurring revenue model and how companies can use it to maximize their profits.

Among its many offerings, Winning by Design has two great programs built for today’s frontline managers. Ideal for newly promoted sales managers, our Managing for Impact course recognizes that not everyone comes to the table with the same skill sets. If a manager needs to build up their leadership skills in order to motivate their team, this online sales management course is the right place to start. It includes eight hours of live instruction that include role-playing exercises, breakout sessions, and answers to questions from participants. It includes advice on how to have candid conversations with team members and constructive one-on-one meetings. 

Another of our sales management training programs is Managing for Leadership. It’s designed to build on the skills that participants already have, helping them become better leaders in the process. The eight-hour course starts with revenue metrics, focusing on which ones matter most and how to use them to set clear goals for a sales team. It also guides managers on how to create a weekly, monthly, and quarterly coaching cadence to make sure their team continue to hone their own skills and explains how scorecards can help their team make more effective calls. Both of these courses include sales management certification.

Our online sales management courses are a perfect lead-in to Revenue Architecture, which explains the principles of recurring revenue and how to apply them to your business. Geared toward Chief Revenue Officers and other top-level executives, it’s also a good choice for those who are moving into revenue leadership roles. It’s an in-depth look at the recurring revenue model and how it can be used to optimize the customer’s journey.

Part of the Winning by Design’s strategic sales training program are informative blueprints, interesting videos, and best-in-class frameworks, available to anyone who’s taken our courses. They provide next-level instruction on a variety of topics related to the recurring revenue model.

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