Best in class sales team training

Give your entire GTM the skills and common language they need to succeed in driving recurring revenue

Processes for all revenue teams

Achieve sustainable growth, with consistent process design and training applied across the entire Revenue team

Live, interactive training led by experts

Give your reps the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager

Trusted by 600+ SaaS companies

We help recurring revenue teams achieve sustainable growth. Our scientific models and frameworks are used by high-growth Scale-Ups, startups, and Fortune 500 companies

Our Process

In a modern recurring revenue business, it is impossible to scale without treating growth as a science. We apply proven frameworks and expose the math that underpins each step of the customer journey.


Uncover gaps and opportunities to optimize recurring revenue growth

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Apply a universal methodology and process across your entire customer journey


Activate through defined processes and playbooks, implemented directly into your workflow

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Arm your reps with the core skills for success, with a common language to unify as one GTM team

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Provide your team with ongoing development to make change stick, gauge progress, and reach your goals

In their words

We’re proud of the company we keep. More than 600 clients around the world and counting.

Kim Ventura-Perkins 1st
Senior Manager, Sales Enablement | DocuSign
1d Edited

How do you get a 2.5k+ field organization of sellers to speak the same language?

You partner with one of the best in the business, Winning by Design, to deploy a singular sales methodology to better equip our teams.

Over the last 3 months, a small group of Sales Enablement leaders had the opportunity to learn a SaaS-focused sales methodology and how to deploy globally.

I am confident that through this methodology, we will be able to level up as a sales organization and better drive #IMPACT with our clients.

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Niko Thielsch 1st
VP Sales & CS | Alasco
1d Edited

A few weeks ago we joined forces with Winning by Design. We started a 360 approach to level up everything from sales org, to processes, tool stack and of course our GTM market approach. (why? well spoiler #BANT, #MEDDIC all nice but not state of the art because they are #seller-centric and not #customer-centric. They all have their importance but falling short covering the entire funnel from prospecting, closing/winning to onboarding and LTV -> that is why we adopt the #SPICED framework).

For me as a Rep (long time ago) and as Revenue Leader, the SPICED framework was and is a game changer. The impact on GTM, the operational level, the business model and the underlying data required makes it unbeatable for me.

In the following week, all our Reps will go through the best in class sales and customer success training covering the entire sales funnel, skills, mindset and coaching frameworks.
This is a massive investment into our company’s future and primarily in our current talent to develop sales & customer success ⭐️ superstars ⭐️

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Richard McGuinness 1st
VP of Sales EMEA | ClickUp
1d Edited

I recently completed the ‘Mastership in Revenue Architecture’ course and can’t begin to tell you how useful it has been. As a revenue professional, understanding the baseline models of the revenue machine is crucial for success, and too often we spend our time downloading the ‘software’ of sales success without really getting to understand the ‘operating system’ that everything runs on. This is where the Revenue Architecture model kicks in.

This isn’t a course on ‘how to sell’ or ‘where to find your ICP’ – this is a course that covers the fundamentals of GTM model design and execution, and I cannot recommend it highly enough. If you have chosen to build a career as a revenue professional, you should consider this course an update to your core OS.

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David Collett 1st
EMEA Referral Partner Manager | Catapult
1d Edited

The most advanced and complete SaaS sales / GTM framework (and training) I’ve ever come across. PERIOD!

I’ve consumed all the most famous sales methods you can think of. But it always felt like the picture was incomplete and something was missing. That was until I discovered WbD and their unique YouTube videos. It literally blew me away and change my view on SaaS sales methodology. Forget about tricks to “close the deal” and wing it like the pro…If like me you’ve been longing for a sales training framework that breathe data, can reconcile all other methods you’ve learned about, put processes and models first, then your search is over.

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Ethan Gustav 1st
VP of Revenue, North America and Global Accounts | Infobip
1d Edited

To be clear, the team at WbD that we partnered with were incredible. So skilled, professional, collaborative, empathetic, and appropriately flexible and prescriptive to our acute needs.

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Rachel Phipps 1st
Director of Customer Success, EMEA | SmartRecruiters
1d Edited

Rather than simply sign off, I want to say I’m DELIGHTED with the output we have now…Overall, I’m blown away by the work that has gone into this. This significantly supports us to raise the bar and deliver a notably higher standard of CS. This WILL become what we live and breathe within CS, and I know the team will embrace the content, structure and guidance it provides.

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Rich Taylor 1st
VP of Operations and Chief of Staff | Qualio
1d Edited

The expert team from Winning by Design dove deep into our go-to-market teams, processes and data to uncover some critical growth levers for our business. Not only are these insights and action plans essential for our next stage of growth, but they are also helping to get everyone on the same page! Would I recommend Winning by Design to fellow B2B SaaS Growth Leaders – absolutely!

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Kevin Lord 1st
Head of Practice Sales | FreeAgent
4d Edited

Using SPICED is a firm favourite of mine!

The Winning by Design methodology is what we have implemented successfully at FreeAgent the past 3 or 4 years.

Simple sales framework to help with your conversations keeps you consistent and, more importantly, in control of what is being said!

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Koen Stam 1st
Head of Benelux | Personio
1d Edited

Winning by Design is deep to my heart. Have had the pleasure implementing WBD sales fundamentals in 2017.

Can very very very much recommend Roelof Hengst, Dan Smith, Maria Abad Baides, and their free great content and blueprints on their website.

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Kevin McCombie 1st
Depot Support Engineer | TransPennine Express
1d Edited

They have a very easy-to-use learning system and blueprints you can download to help with learning. They conducted live sessions, which were very interactive; the instructor worked with all members of the course and showed a very high level of professionalism and, to top it off, had great energy.

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Megan Wagstaff 1st
Sales Development Manager | The Arbinger Institute
1d Edited

After our first class of Prospecting with Intent with Winning by Design I’m excited to rework emails in our sequences.

The “RRR” Framework has helped us realize we need to be better at providing value for our clients in our emails. I’m pumped to see what this will do for our SDR team! If you are an SDR leader or an SDR I recommend learning about “RRR”- Relevance, Reward, and Request.

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Hugo Roget 1st
Business Development Executive UK | Ryte
1d Edited

Thank you to Winning by Design for providing such a great course. Our Trainer Antoine Mandy is really next level!

I highly recommend any sales team to go through this training, it really brings up the level of professionalism we give our prospects during meetings and ultimately helps us deliver better value to our customers.

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Felix Beccar 1st
1d Edited

The amazing team at Winning by Design has very powerful frameworks and examples, a lot of free content on Youtube too

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Natalia Ardila Mejia 1st
Chief Experience Officer | Kriptos
1d Edited

Helpful and great methodology to learn. What I liked best was the impact of the storytelling “hero story”, spiced framework, and the importance of the 1st value and full value.

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Charae Harrison 2nd
Senior Mid Market Account Manager | Levelset
1d Edited

Wbd is changing the way I approach selling! I love how simple it was to understand. I’m a visual learner and I feel like the homework and training was a home run for me. Our instructor even tailored the training to our specific type of sale!

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Alee Hess 2nd
Senior Mid-Market Expansion Account Manager | Levelset
1d Edited

The trainers are incredible, as well as the platform itself. The first thing they teach you is how people learn — then they show you how we’ll utilize that knowledge to make our time training together more impactful.

Their process exposes you to the information multiple times and in various ways (read, watch, talk it out). The collateral provided is helpful to reference back to as well. Trainers are personable and make the courses more enjoyable.

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Walter Brown 1st
Sr. Account Executive | ThoughtTrace
1d Edited

Excellent sales courses. I like the suggested real-scenario application of this which was highlighted in the pre-work videos. The upside of using it is that it gives you a proven plan of attack.

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Jason Seale 1st
Director of Client Support Services | Central 1
1d Edited

Very knowledgeable and engaging presenters help bring the materials alive, allowing the lesson to resonate better.

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Mike Buccialia 1st
Fractional Sales Leader
1d Edited

Like most things these days, a lot of that has become data-driven, and in my opinion Jacco van der Kooij and the team at Winning by Design have a lock on what metrics you need to inform your strategy and drive growth.

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Sales Management Training

We’ve all seen this scenario play out time and time again: one of a company’s top account representatives gets promoted to frontline manager. Expectations are high because this person was such a standout on the sales team. All of their new reports are hoping to learn how they were able to bring in so many new accounts. Division heads are looking forward to seeing an increase in sales. And top-level executives are keeping a close eye on the bottom line. That’s a lot of pressure to put on anyone, especially someone who is stepping into a leadership role for the first time. 

Most executives think that they can pick out the people on their sales team who are ready to move up the ladder. They’re looking for those who show “leadership skills,” which has been proven to be a less-than-perfect predictor of success. In fact, those team members who are determined to have “high potential” are often not natural leaders. According to research published in the Harvard Business Review, well over a third of rising stars who are promoted to leadership positions don’t stick around for long. They get discouraged because they don’t have all of the skills to do the job.

How can you tell whether a newly hired frontline manager is going to excel? More and more, the determining factor is taking strategic sales management courses that can give them the knowledge they need. This doesn’t mean having them scroll through a strategic sales management PDF or sit through a strategic sales management PowerPoint presentation. They need classes where they can interact with an instructor, get help with real-life problems, and learn about strategic sales planning.

But the truth is that few frontline managers have received any sales management training at all. That means many people promoted to management positions don’t start out with the skills they need to bring out the best in their teams. At Winning by Design, the leader in accelerating and optimizing recurring revenue for B2B organizations, our training prepares sales managers for their new job with courses that teach them how to be better coaches for the sales reps that they manage, what frameworks they should use in order to do that coaching, and what cadence of coaching meetings they should use to manage their teams and guide them toward success. We were already a leader in sales training topics in 2021 and have already added to our offerings for 2022 and beyond.

Best Sales Management Training

Think that the last thing that a newly promoted frontline manager wants is to sit through a series of management classes? Think again. In 2021, IBM polled more than 14,000 people in the business world and found out that 43% of them placed career advancement opportunities at the top of the list of things they wanted from their employers. More than a third said that they wanted to have continuous learning opportunities. Those who aren’t getting this knowledge from their employer are looking elsewhere for help. No wonder so many of them are conducting online searches for “sales training programs near me.”

Your managers are looking to improve their skills, so give them the best sales management training courses available. Offered through our highly regarded Revenue Academy, Winning by Design’s courses are created for managers of all levels, so we offer sales training courses for beginners as well as for those with more experience under their belt. Participants can start off with classes that give them the basics of management, then work their way up to more advanced strategies for getting the most from their teams. For more information about the management courses that we offer, check out our sales management course outline on the Revenue Academy page. 

One of the reasons that Winning by Design has the best online sales courses is the fact that all of our courses are built on the same methodology. That means that your entire Revenue Team — Sales, Sales Development, Business Development, Customer Success, and Revenue Management — speaks the same language. They can easily communicate with each other. Because your managers are trained in the same methodology, they can learn how to do more than just track the progress of their team members. They can be the kinds of coaches that help them reach their goals.

Sales Management Training HubSpot Answers

Frontline managers are the key to growth in any organization because they can influence dozens of sales reps over the course of their career. “How we work, manage, and coach our teams has evolved so much in the past few years,” says Kevin Dorsey, Winning by Design’s Practice Lead for Revenue Leadership. “Without strong sales leadership, you can’t scale, grow, or develop your reps to their true potential.” If a manager has great sales experiences but little or no idea how to motivate their team, they are not going to be as effective as they can be. The same goes for those who are inspiring leaders but don’t have a handle on modern sales strategies. In today’s world, managers need both.

Despite this, there’s a shortage of courses out there to help frontline managers develop all the skills they need. That’s why when you’re in the market for sales management training strategies for developing a successful modern sales team, you should look no farther than Winning by Design. Our frontline manager classes — we think of them as our own sales management academy — are a great way to help newly minted managers start out on firm footing and give veterans the best tools to help their teams reach their goals. And our industry-recognized sales management certification gives your team the credentials they need.

Our online sales manager training is just one of the options available from Winning by Design. We cover all parts of your revenue team, from Business Development all the way to Customer Success. We also offer classes for top-level executives on how they can architect their revenue in order to achieve sustainable growth. All these courses use the same methodology, developed by the experts at Winning by Design. This ensures that everyone in your GTM team is always on the same page.

Sales Management Online Course

When you’re comparing the many online training programs, look for a company that has experience in a digital environment. Winning by Design has been focused on remote learning from the very beginning, so it’s no surprise that we offer the industry’s best sales management courses. Run by experienced trainers who know how to keep the discussion interesting and draw participants into the conversation, these sales courses are designed to keep your team members engaged and energized. Our trainers come from the business world, so they aren’t just reading from a book. They have wide-ranging experience that can be applied to any number of real-life situations. 

Our trainers are experts in management, something that sets us apart from just about everybody else in the industry. They understand how much Software as a Service (SaaS) has changed the way we do business and give managers the confidence to lead their teams through this sales model. No other marketing and sales management course gives you as thorough a look at the recurring revenue model and how companies can use it to maximize their profits.

Among its many offerings, Winning by Design has two great programs built for today’s frontline managers. Ideal for newly promoted sales managers, our Managing for Impact course recognizes that not everyone comes to the table with the same skill sets. If a manager needs to build up their leadership skills in order to motivate their team, this online sales management course is the right place to start. It includes eight hours of live instruction that include role-playing exercises, breakout sessions, and answers to questions from participants. It includes advice on how to have candid conversations with team members and constructive one-on-one meetings. 

Another of our sales management training programs is Managing for Leadership. It’s designed to build on the skills that participants already have, helping them become better leaders in the process. The eight-hour course starts with revenue metrics, focusing on which ones matter most and how to use them to set clear goals for a sales team. It also guides managers on how to create a weekly, monthly, and quarterly coaching cadence to make sure their team continue to hone their own skills and explains how scorecards can help their team make more effective calls. Both of these courses include sales management certification.

Our online sales management courses are a perfect lead-in to Revenue Architecture, which explains the principles of recurring revenue and how to apply them to your business. Geared toward Chief Revenue Officers and other top-level executives, it’s also a good choice for those who are moving into revenue leadership roles. It’s an in-depth look at the recurring revenue model and how it can be used to optimize the customer’s journey.

Part of the Winning by Design’s strategic sales training program are informative blueprints, interesting videos, and best-in-class frameworks, available to anyone who’s taken our courses. They provide next-level instruction on a variety of topics related to the recurring revenue model.

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