Managing Directors

Meagan French

Favorite quote:

"​​Change is never painful, only resistance to change is painful."-The Buddha

Ask me about:

what it's like to be a Bay Area expat, how I read so much, or my King Charles Cavalier Spaniel, Josie.


My key areas of expertise

Account Based StrategyDemand GenerationIdeal Customer ProfilesSales-Ready Messaging

Some of my clients

My experience prior to WbD

My key points of advice to Revenue leaders

  • ABS is a strategy, not a technology. Ensuring that you have appropriate planning, orchestration, and measurement will help ensure that you excel before investing in tech.
  • Having an appropriate GTM model is the single most important factor in a successful growth strategy. Ask me about this!
  • A similar profile to your past customers is where you are most likely to be successful in the future. This is why a clearly defined segmentation strategy and ICP are so important.

My example Deliverables