Certified Trainers

Dan Smith

My mission:
Help students of sales attain their goals through high-impact coaching, skill development and building useful frameworks based on learning science to drive impact.

My career began in medicine working in the ER. It was a team-driven, fast-paced, always-changing work environment. I loved learning new techniques based on data, and striving to be better communicator, team player and expert. Who knew sales had so much in common?

I believe sales is about solving problems. I do not believe sales is pushy/closing-at-all-costs/negotiating that worked in the past.

Where I add value:
I help sales professionals provide value to their customers. Through diagnosing pain points, prescribing proven solutions – the Winning By Design philosophy helps take the sales profession out of the old-school war-themed dark ages and into providing impact for your customers.

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