My mission:
Help students of sales attain their goals through high-impact coaching, skill development and building useful frameworks based on learning science to drive impact.
My career began in medicine working in the ER. It was a team-driven, fast-paced, always-changing work environment. I loved learning new techniques based on data, and striving to be better communicator, team player and expert. Who knew sales had so much in common?
I believe sales is about solving problems. I do not believe sales is pushy/closing-at-all-costs/negotiating that worked in the past.
Where I add value:
I help sales professionals provide value to their customers. Through diagnosing pain points, prescribing proven solutions – the Winning By Design philosophy helps take the sales profession out of the old-school war-themed dark ages and into providing impact for your customers.
Certified to teach
Selling for Impact
Bring more impact to your customers through more effective conversations, provocative discovery, and win-win trading.
Prospecting for Impact
Apply proven techniques for bringing value to your prospects — not prospecting tricks or 'quick hacks', but methods that put the customer's pain points at the center of your prospecting process.
Managing for Impact
Managing a sales team requires entirely different skills from the role of an individual sales rep. This course teaches effective sales management training for frontline management and how to create a coaching culture within their team, how to run effective 1:1s and team meetings, and how to use role-play and call reviews to improve the team’s ability to positively impact customers.
The JOLT Effect
Acquire the specific toolset for how to overcome a buyer’s indecision—learning specific strategies for how to dial down the customer’s fear of making a purchase mistake.
Selling into Enterprise Accounts
Deliver more impact to your Enterprise customers through effective stakeholder management, provocative discovery, and win-win trading.