I believe Digital is changing the way we communicate and make business: sales, marketing, services, clients, culture.
I believe the success comes from the best Customer Experience from the Employee to the Customer. The business must migrate from “Product Centric” to “Customer Centric”. Culture, Technology and the New Ways of Communicate are key in this transformation process. Empowering the teams is the way to success. Empowered employees will deliver awesome customer experiences to their clients and that will provide return with results.
Certified to teach
Selling for Impact
Bring more impact to your customers through more effective conversations, provocative discovery, and win-win trading.
Prospecting for Impact
Apply proven techniques for bringing value to your prospects — not prospecting tricks or 'quick hacks', but methods that put the customer's pain points at the center of your prospecting process.
Revenue Architecture
In a modern recurring revenue business, it is impossible to scale without treating growth as a science. For too long, Revenue leaders have been lacking a standardized way to drive and measure sustainable growth.
What our learners say
Simply extraordinary! The course was beautifully led by Maria, who has lots of energy, lots of practical examples, and lots of self-reflection. It’s a great way to take your team to the next level!
Eddymar Coronel
Sales Manager | Fracttal
CHILEI finally have real tools that I can use with my clients! I love the way Maria teaches the workshop. She does it in a very practical, scripted, and orderly way.
Xandra Etxabe Arroyo
Co-Founder | Fixme.es MADRID, SPAINDo you want to learn how to sell with impact? Follow Maria and learn the Winning by Design method. You will learn a lot and have an excellent professional in your contacts!
Maria Gutiérrez Gómez
Global Marketing Category Director | Attindas MADRID, SPAINThanks to Maria and the Winning by Design team for such an enriching and dynamic course. We are just getting started!
Rafael Ortiz
Partnership Success Lead | Uber Eats COSTA RICAThank you to Maria and the Winning by Design team for giving me the opportunity to take this course. Honestly, it’s the best I've done so far!
Maria Luke
Co-Founder | Uelz VALENCIA, SPAINWinning by Design is deep to my heart. Have had the pleasure implementing WBD sales fundamentals in 2017.
Can very very very much recommend Roelof Hengst, Dan Smith, Maria Abad Baides, and their free great content and blueprints on their website.
Koen Stam
Head of Benelux | Personio AMSTERDAM, NETHERLANDS