Execute on the key moments in the customer journey, with clearly defined turn-by-turn directions

Give your team a proven step-by-step process and methodology that makes it insanely easy to be customer-centric at every key moment in the customer journey.

Let us help you define any of the following playbooks for your team: Sales Playbook, Account Based Playbook, Onboarding & Adoption Playbook, Impact & Retention Playbook, Expansion & Growth playbook, Frontline Manager Playbook

Impact you’re looking for:
  • A visual process that reps will actually follow, with consistency
  • Specific turn-by-turn directions at each stage of the process to drive consistency
  • A process that is easy to measure and easy to adhere to

Our GTM Playbooks includes

  • Customized blueprints that visualize each key moment in your process
  • Identification of clear entry and exit criteria at each stage
  • Best practice recommendations on how to implement the playbook into your team's rhythm and workflow

Key Steps for GTM Blueprint Design


Gather data

Review the existing process and associated data; conduct collaborative workshops with your team and key stakeholders


Define the process

Conduct a detailed customer journey process redesign, including customized blueprints aligning to the key moments in the journey


Validate the process

Pressure-test the process with review cycles and read-through for all key stakeholders



Provide best practice recommendations on how to implement the playbook, including a 30/60/90 day plan