Our Sales Training Process
DIAGNOSTICS
Uncover gaps and opportunities to optimize your revenue growth. We review processes against best practices and peer companies.
DESIGN
Give your team playbooks with turn-by-turn directions so they have an exact process and SaaS sales methodology to follow.
TRAINING
Train your sales consultants on the fundamental skills for success in each role.
COACHING
Provide your team with active coaching so they can continuously improve.
IMPLEMENTATION
Build improved frameworks into your business to create sustainable growth.
MOST RECENT ON YOUTUBE
How to use the mathematics of sales to your advantage
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The SaaS Sales Methodology – A Customer Centric Approach to Selling
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What our customers have to say
"Very valuable partner for any SaaS Scale-Up Chief Revenue Officer... WbD are critical partners in our journey in creating a customer-centric sales and CS methodology that got the business away from 'selling demos' but to diagnosing and prescribing in partnership with the customer. This alone has transformed our win rate."
Mark Edgeworth
Chief Revenue Officer
ResponseTap
"WbD launched a transformative program changing the conversations between sales, marketing, customer success and ultimately our customer."
Sheila Haff-Bradley
Sr. Director of Global Sales Ops
Tipalti
"Prior to engaging WbD, each of our customer facing teams "spoke" different languages...WbD has changed all of this, providing playbooks that we own and can implement, along with giving us a common language, stages, and deliverables to manage all stages of our customer journey."
Jon Speer
Founder
Greenlight Guru
"We've already seen improvements in areas like sales productivity (~15% increase in MQL:Win rates within two months). The best in the business! If you're looking to improve your GTM organizational effectiveness, this is the way to go."
Kent Holland
Sr. Director of Sales
Copper
"If you haven't checked out their content, do it right now. As a CEO or startup, you should be talking to the team at WbD. It's the best kept secret in training."
Jesse Ouellette
Director of Sales, NA
Unravel Data
"I've worked through other sales training programs in the past and they seem to either focus on abstract concepts or get too in the weeds with little tricks and tips. Where Winning by Design shines is in the process/systems. They speak to each step in the sales process in a scientific way that makes sense and can be visualized."
Nick Siegle
Account Executive
Asana
"The blueprint for being a true sales professional... Their team gives you practical techniques to help your customers quickly and effectively."
James McDonald
Sr. Account Executive
Mavenlink
"WBD is in the business of elevating the sales profession to the next level (and doing this with more class and less hype). Grounded in a scientific approach to sales, they tackle advanced topics in SaaS around operations, GTM strategy, and enablement."
Ksenya Ruban
RVP Business Operations
Shape Security
"WbD FTW - Customer-centric sales approach with conversation ninja skills... They have great energy, and if your people spend enough time with them, they’ll get part of that DNA as it’s very hands-on training and not just lectures."
Mariano Suarez-Battan
Co-Founder & CEO
MURAL
Train your team with proven best practices for successful online selling
Help your team host effective remote meetings and online demos with training available in 7 languages worldwide
Who we serve
We’re trusted by 500+ organizations around the world, working with everyone from startups to multinational Fortune 500 companies.
