My mission is to find what bothers customers and help them understand that their processes can be more productive and interesting. I’ve been working with B2B sales for more than 20 years, in multinational companies like Bayer, Merial, Groupon others.
I believe that sales is about caring for people and each other problems, listening, to help them solve issues in a better way. Knowing and meeting different people, building trust and delivering value. That’s why I love this environment.
About me: Can you figure out a big Italian family? If you do, you know me. I’m the second oldest of twenty cousins, but the first baby girl. I was always given lots of attention and always had some responsibility helping others, even since I was little. I come from a family of teachers, mixed with sales. I think that’s why I’m always caring for people’s problems, trying to understand and help.
The first job I had was working in an Animal Hospital. It was a fast-changing and fast-learning environment with lots of team working. Everybody needed to decide and act very fast. It was the difference to save some lives… What a parallel with sales!
Certified to teach
Selling for Impact
Bring more impact to your customers through more effective conversations, provocative discovery, and win-win trading.
Prospecting for Impact
Apply proven techniques for bringing value to your prospects — not prospecting tricks or 'quick hacks', but methods that put the customer's pain points at the center of your prospecting process.
Managing for Impact
Managing a sales team requires entirely different skills from the role of an individual sales rep. This course teaches effective sales management training for frontline management and how to create a coaching culture within their team, how to run effective 1:1s and team meetings, and how to use role-play and call reviews to improve the team’s ability to positively impact customers.
Revenue Architecture
In a modern recurring revenue business, it is impossible to scale without treating growth as a science. For too long, Revenue leaders have been lacking a standardized way to drive and measure sustainable growth.
What our learners say
Obrigado Renata pelo incrível treinamento! Experiência valiosa, divisor de águas para quem trabalha com vendas!
Luiz Emilio Zamberlan
Coordenador SDR
PARANÁ, BRAZILSemana começando com o certificado do curso que a Winning by Design trouxe sobre técnicas de vendas. Obrigado Renata pela forma que nos passou o conteúdo, muito aprendizado e técnicas novas para usar no dia a dia!
Leandro Fabel
Sales Account Executive BELO HORIZONTE, BRAZILThis wasn't just a traditional training for me. I know I left the course knowing more than I used to and I'm confident that I'll be able to use the resources with my team. A course that will DEFENITELY teach you new things :)
Amanda Esteves
Head of Client Success for UK & IE | Gympass SÃO PAULO, BRAZILExtremely informative, engaging, and entertaining! Winning by Design has completely transformed my sales process and provided me with the necessary skills that are fundamental in developing my sales career. Leaves me feeling confident and ready to apply my learnings daily. Inspired me to grow within my career.
Lexi Temple
Corporate Account Executive | Asana San Francisco, CASaaS sales training that works! WbD helps solve the challenges that sales pros face day to day in a SaaS environment. I gained practical skills to use in calls, demos, and negotiations to help me speed up my sales process. Loved the style of teaching!
Hogan Bryan
Account Executive | Calendly Austin, Texas