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Advisors

Jim Hopkins

Favorite quote:

"If the decisions you make about where you invest your blood, sweat, and tears are not consistent with the person you aspire to be, you’ll never become that person."-Clayton M. Christensen

Ask me about:

Marketing, Account Based Strategy, Product Marketing, Messaging, Demand Generation, Prospecting/Sales Development, Sales Engagement Platforms, Sales Enablement, Data, CRM, Marketing Automation, Revenue Architecture.

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My key areas of expertise

GTM - Account PlanningGTM - Account-Based StrategyGTM - Leadership AlignmentGTM - Ideal Customer Profile (ICP)Revenue Architecture - Operating ModelRevenue Enablement - Sales Enablement Technology IntegrationRevenue Enablement - SPICEDRevenue Enablement - Presentation DesignProspecting - Account-Based PlaysProspecting - Effective ResearchProspecting - Provocative MessagingMarketing - Demand GenerationMarketing - Messaging

Some of my clients

My Key Points

  • Data work is not the most enjoyable or cleanest part of the job, but it might be the most critical. Understanding your market, ideal customer profile, target accounts, then collecting and tracking data to better understand them and their journey will make all the other parts of your GTM engine run better.