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Advisors

Andrew Parry

Favorite quote:

"The important thing is not to stop questioning. Curiosity has its own reason for existing."-Albert Einstein

Ask me about:

Ask me about orchestrating successful product-led growth transformations!

Whether adding a product-led qualification process to capture upmarket demand for your product or hiring, establishing, and setting the trajectory for growth teams, I excel at aligning new roles and new capabilities to go-to-market motions.

Leveraging my experience in building revenue driving growth, product ops, and product marketing teams, I offer insights on sustainable growth strategies and the processes and culture needed to support those efforts. I know how the product and customer experience impacts the entire revenue organization -- from marketing to sales to customer success.

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My key areas of expertise

Product-Led SalesRevenue Architecture - Bowtie Data ModelRevenue Architecture - Growth ModelRevenue Architecture - GTM ModelRevenue Architecture - Operating ModelGTM - Product-Led Growth (PLG)GTM - SaaS Benchmark MetricsGTM - Sustainable GrowthGTM - Ideal Customer Profile (ICP)

Some of my clients

My Key Points

  • Acquisition-only growth is a thing of the past; the spotlight is now on fueling growth through retention and expansion. But here’s the secret – it doesn’t kick off with a paid conversion or a finalized sale. True growth ignites when you align every facet of the customer journey to a GTM strategy driven by a crystal-clear ICP. Attract the right audience with a stellar acquisition and activation process that emphasizes a rapid path to impact and retention and expansion follow.