What you can expect from this Summit:

Join us for an unprecedented gathering of business and revenue leaders at the Malzfabrik in Berlin. At this exclusive two-day event, dive deep into the transformative world of Revenue Architecture with Jacco van der Kooij, Founder of Winning by Design and author of the definitive Revenue Architecture textbook. This event is your opportunity to learn first-hand how to turn your Go-To-Market (GTM) team into a robust Revenue Factory.

This is more than just a gathering; it’s a chance to reshape your GTM and set your company up for the future. Set against the backdrop of the creative space in the Malzfabrik in Berlin, this event promises not just groundbreaking educational content but a breath of fresh air in your strategic approach.

Spaces are limited to preserve the quality of interactions and learning experiences.

  • A gathering of like-minded executives to share experiences network with peers
  • 2-day onsite event with a focus on practical application of proven frameworks
  • Be taught directly by the WbD Founder Jacco van der Kooij in a small group session
  • Personal guidance by Jacco to guide you through the methodologies that scaling SaaS companies are already using to drive sustainable growth
  • Focused sessions led by the instructor of the acclaimed Revenue Architecture course, Roee Hartuv, who has trained and certified 1,500+ GTM leaders
  • Fun side events before and after the conference that focus on health and wellbeing
  • Executive networking: Connect with a select group of CEOs, CFOs, and CROs in an intimate setting, all from some of the leading B2B SaaS companies. Cultivate valuable relationships and share insights with peers who have a similar focus on excellence in GTM.
  • Team transformation: Bring multiple leaders from your organization to foster a unified vision and approach. Benefit from exclusive pricing when you attend as a group, ensuring your entire leadership is aligned and ready to implement what they learn.

Your Hosts

Jacco van der Kooij

Roee Hartuv

Roee Hartuv


Jeremy Spijker



Day 1.
  • The State of the Industry
  • The Elements of the Revenue Factory
  • The Scientific Principles of Revenue Architecture
  • The Key Models, Part 1: Revenue Model, Data Model, Mathematical Model
Day 2.
  • The Key Models, Part 2: Operating Model, Growth Model, GTM Model
  • What a Revenue Factory in Scaling SaaS looks like
  • Setting up the Key Elements
  • Case studies to learn from

Key Learnings:

  • Alignment of Leadership: Embrace the mindset needed to transform your operations into a Revenue Factory.
  • Implement Proven Frameworks: Master the Data Model, the GTM Model, and the Growth Formula to streamline and enhance your GTM strategy.
  • Operational Excellence: Learn to treat each GTM motion as its own production line for optimal efficiency and effectiveness.
  • Achieve Key Business Outcomes: Focus on scalability, sustainability, and durability in your revenue strategies.

Everything you need to know

When: June 26-27, 2024

Where: Malzfabrik | Berlin

Cost: €2.250 per seat

Any questions?

Email: marije.dendulk@winningbydesign.com

This location is a 20-minute car ride from Berlin Brandenburg Airport.

Malzfabrik, Berlin