We are seeing that the classic sequential sales processes, often stage-based processes, no longer accurately reflect the way a client is buying, and as a result we are delaying the buying process.

This video explains the following:

#1. Depict a real-life buying scenario in which my client is approaching me and jumping through my stage-based sales process

#2. I explain that this is the result of the tools both the buyer and the seller have access to, and that it is disrupting this conventional stage-based sales process

#3. To help our buyers to buy faster and have a better experience, in the years to come we need to move to a new model. A non-sequential sales process. Also called a non-linear process.