Renewals are a significant milestone in your customer’s journey, but they don’t just happen at one single moment. In order to effectively and predictably drive renewals, you must be focused on delivering impact at each touchpoint in the customer lifecycle. You should always remind customers of life before they used your solution, point out goals they’re looking to achieve, and deepen your impact to make your solution indispensable.

Renewals are a significant milestone in your customer’s journey, but they don’t just happen at one single moment. In order to effectively and predictably drive renewals, you must be focused on delivering impact at each touchpoint in the customer lifecycle. You should always remind customers of life before they used your solution, point out goals they’re looking to achieve, and deepen your impact to make your solution indispensable.