Following the trends in B2C, we see a growth of the Product Led Growth model in the B2B space. In this video Jacco explains how PLG works, what is the role of PLG, and how PLG impacts other GTM models. The models used in this video are explained in other videos in the channel if you wish to go deeper. But not to worry… Jacco provides a recap of these models so you can enjoy these insights right away,

Sales isn’t just about closing deals or finding leads; if you want to do it well, it’s far more scientific than that. So let’s break it down! Here’s the first scientific model that you should understand:: the business model. Jacco talks through the range of business models, whether ownership, subscription, or consumption, and how the business model affects the sales cycle, the win rate, the go to market model, and more.

There are plenty of sales frameworks out there, but no cohesive operating model for how recurring revenue businesses can achieve sustainable growth. Until now…
Watch to learn:
– the key principles of recurring revenue that all revenue leaders should understand,
– how to align the functions of Marketing, Sales, and Customer Success using one consistent open standard
– the fundamental principle of recurring impact, and what it means for how recurring revenue businesses operate
Also see where you can sign up to download the Open Standard templates, all based on lessons learned from working with recurring revenue businesses over the past 10 years.