Revenue Architecture for Revenue Leaders

A Winning by Design Open Course

This SaaS sales training course is great for

  • Sales, Marketing, and CS executive leadership (CROs, VPs)

  • Directors and Managers in Sales, Marketing, CS

  • Senior Account Executives who are looking ahead to leadership roles

What you’ll get out of this course

In a modern recurring revenue business, it is impossible to scale without treating growth as a science. This course teaches how to architect your revenue in order to achieve sustainable growth. In each session, the instructor will explain the fundamental principles of recurring revenue, the specific frameworks you can use across all revenue functions (Sales, Marketing, CS, Account Management), and how to apply them to your business.

Winning By Design / ROM Certificate of Achievement

Curriculum

Session 1: The First Principles of Recurring Revenue

This session explains the first principles of recurring revenue in B2B, how to think about optimizing your customer journey around impact, and the principles of customer-led growth.

Session 2: The Recurring Revenue Operating Model

This session covers the elements of the Recurring Revenue Operating Model, as well as how to apply the Bowtie framework across all revenue functions.

Session 3: The GTM Operating Model

You will learn how to think about the different types of GTMs across Marketing, Sales, and CS, and how to select the right model for your business based on a few key factors.

Session 4: A Diagnostic Approach

In this session, you will learn about the customer-centric methodology called SPICED, which helps your team focus on the Impact that customers are looking to achieve.

Session 5: Moments that Matter

In session 5, we wrap it up by identifying the key Moments That Matter across the customer journey, and we show how you can start to apply the Recurring Revenue Operating Model to your business in order to optimize those key moments.

Session 6: Q&A and Final Exam

In order to achieve Revenue Architecture certification, course attendees must pass a final exam.

Here’s an example of what you’ll learn

An Operating Model for Recurring Revenue businesses

Course details

Each course includes

  • 6 live sessions, with one 2-hour live session each week
  • Each session is ~2 hours of instruction, with an additional 30 minutes for open Q&A
  • Delivered via Zoom video conference
  • Industry-recognized certification

Price per seat

$2,500 USD

Course Schedule

Time Optimized For
Start Date
Details
Purchase
Trainer
US
December 6

Mon, Dec 6 8-11am Pacific Time

Wed, Dec 8 8-11am Pacific Time

Fri, Dec 10 8-11am Pacific Time

Mon, Dec 13 8-11am Pacific Time

Wed, Dec 15 8-11am Pacific Time

Fri, Dec 17 8-11am Pacific Time

Aaron Hill

Mon, Dec 6 8-11am Pacific Time

Wed, Dec 8 8-11am Pacific Time

Fri, Dec 10 8-11am Pacific Time

Mon, Dec 13 8-11am Pacific Time

Wed, Dec 15 8-11am Pacific Time

Fri, Dec 17 8-11am Pacific Time

US
January 24

Mon, Jan 24 8-11am Pacific Time

Wed, Jan 26 8-11am Pacific Time

Fri, Jan 28 8-11am Pacific Time

Mon, Jan 31 8-11am Pacific Time

Wed, Feb 2 8-11am Pacific Time

Fri, Feb 4 8-11am Pacific Time

Aaron Hill

Mon, Jan 24 8-11am Pacific Time

Wed, Jan 26 8-11am Pacific Time

Fri, Jan 28 8-11am Pacific Time

Mon, Jan 31 8-11am Pacific Time

Wed, Feb 2 8-11am Pacific Time

Fri, Feb 4 8-11am Pacific Time

US
February 7

Mon, Feb 7 8-11am Pacific Time

Wed, Feb 9 8-11am Pacific Time

Fri, Feb 11 8-11am Pacific Time

Mon, Feb 14 31 8-11am Pacific Time

Wed, Feb 16 8-11am Pacific Time

Fri, Feb 18 8-11am Pacific Time

Aaron Hill

Mon, Feb 7 8-11am Pacific Time

Wed, Feb 9 8-11am Pacific Time

Fri, Feb 11 8-11am Pacific Time

Mon, Feb 14 31 8-11am Pacific Time

Wed, Feb 16 8-11am Pacific Time

Fri, Feb 18 8-11am Pacific Time

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