Meet the top-rated training and coaching source for GTM teams running recurring revenue models. We offer role-based training certifications across the entire GTM team, including Sales, SDR/BDR, Customer Success, and Revenue managers/leaders. Reps will learn the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager.
Our interactive hands-on training approach paired with best-in-class frameworks and blueprints, increases performance and unifies your team around a common language.
Courses & programs by role
These live courses are highly engaging, flipped-classroom style trainings, using a blended learning approach with access to frameworks, videos, and exercises. Learners benefit by connecting with peers at other high-growth companies.
- Courses offered every month, in multiple time zones
- Frictionless sign-up
- Includes LMS learning journey for all students
- Graduates receive course certifications
Our private courses offer the same tried and true curriculum as Open Courses, but customized for your organization and tailored to your schedule. Our dedicated trainers get to know your process and team members, unifying the skills across your GTM team with a common framework and language.
- Role-plays with real customer scenarios
- Manager feedback sessions and reporting
- Onsite training options
Reinforce the concepts learned in training, ensuring that they stick for the long-term. The program includes weekly interactive sessions where you can see progress for tangible, actionable feedback.
- Ensure the return of your training investment
- See progress over time and identify adoption issues
- Interactive group sessions with instructor and peer feedback
What the industry says
We’re trusted by 600+ organizations around the world, helping recurring revenue teams architect sustainable growth. Our scientific models and frameworks are used by high-growth Scale-Ups, startups, and Fortune 500 companies.
Developing skills for high-growth revenue teams
Pass your course exam, and receive industry-recognized certification that you can post directly to your LinkedIn profile.
In your own words
SaaS sales training that works! WbD helps solve the challenges that sales pros face day to day in a SaaS environment. I gained practical skills to use in calls, demos, and negotiations to help me speed up my sales process. Loved the style of teaching!
Invaluable framework for constructive sales conversations! The content helped me think more critically about the customer conversations I was having and the ones I wanted to be having in the future. I learned evident and implementable strategies to take discussions to the next level and connect more deeply with my clients.
Extremely informative, engaging, and entertaining! Winning by Design has completely transformed my sales process and provided me with the necessary skills that are fundamental in developing my sales career. Leaves me feeling confident and ready to apply my learnings daily. Inspired me to grow within my career.
Rarely have I experienced training at this level. The sheer number of ways that the Winning by Design team engages you to make sure your understanding of the material sticks is mind-boggling. There were so many different learning modes — videos to watch, great discussions, practical exercises. This multivariate approach activated me!
There is an old argument about whether sales is art or science. I have always leaned more towards science as an introvert with an appreciation for the art. Winning by Design has got the science down!
Going through their Revenue Architecture course has taught me a lot about how to identify the correct business model for the current situation. Along with ways to systematically measure the business through the different steps of the sales and customer success process all while focusing on customer impact.
They even provided benchmarks that you can use to help diagnose where issues might lie. If you ever think you will build a sales process or be brought in to improve one - I highly recommend this course.
The framework is rock-solid, and so are the people! In my experience, there are only a couple of firms that provide the level of service that WbD does. We are already reaping several benefits from the training, but the biggest is the repeatable process that all our sellers are following.
Solid framework to succeed as an SaaS business! Helped us implement a unified approach for prospecting, sales, and renewals across all regions. Our internal sales and marketing processes benefit from that. Solid approach that suits our business!
Sales professionals: This is the BEST investment! Winning by Design is an incredibly forward-thinking company that shares all its sales knowledge with you. The Sales Mastership program helped me streamline my sales cycle while building better rapport and trust with my prospects and clients. Invested in your success!