A GTM DIAGNOSTIC IS YOUR
BLUEPRINT FOR GROWTH ASSURANCE
Winning by Design’s Go-to-Market (GTM) Diagnostic is a strategic service designed to help revenue teams unlock their next stage of growth. Whether you’re aiming to scale, expand into new markets, or improve efficiency, we deliver clarity on exactly what’s holding you back — and how to fix it. The GTM Diagnostic maps your current revenue engine against the key drivers of recurring growth.
You’ll walk away with a clear, prioritized set of actions — tailored to your business — that accelerate your ability to grow with confidence and precision. The GTMD is our most common consulting service and provides a roadmap for long term GTM alignment, identifying growth levers and the best place to start for long term success of growth assurance.
WHAT YOU WILL GAIN
- A strategic diagnosis of your entire go-to-market motion, from lead to lifetime value
- Clear identification of growth bottlenecks across Marketing, Sales, and Customer Success
- Benchmarking against high-performing recurring revenue teams
- Prioritized recommendations aligned to impact, effort, and readiness
- A growth assurance roadmap to align your team and guide execution
- Executive briefing session with a certified Revenue Architect
DELIVERABLE EXAMPLES
Unlock your growth formula for specific GTM motions and receive scenario analysis to measure the impact of how acquisition, retention, and expansion can ultimately affect your growth.
Uncover GTM motions across GTM functions including marketing, sales, and customer success to ensure they are aligned to the appropriate market segment. Highlight potential misalignments and understand suggested optimization paths aligned with best practices and benchmarks.
A Go-to-Market Diagnostic also identifies the top opportunities for growth, prioritized by impact for your organization.
Every GTMD is backed by the Revenue Architecture textbook and course to help align your team around the standard model for continual growth and improvement for recurring revenue organizations.
ALIGN YOUR GTM LEADERSHIP
Whether you're a CEO, CRO, CMO, COO, or Head of Revenue Operations, this diagnostic
empowers you to make strategic decisions with confidence — backed by data, aligned by design.
IT'S ESPECIALLY VALUABLE FOR COMPANIES:
Preparing for their next growth phase
Aligning post-reorg or post-funding
Entering new markets or segments
Rebuilding GTM after plateaued growth
CERTIFIED GROWTH ARCHITECTS THAT
DELIVER VALUE
Leverage years of expertise and work closely with some of our many talented Winning by Design-certified Growth Architects
David Gordillo
Key areas of expertise: Revenue Architecture, GTM strategy, Manager coaching
Fiona Chiu
Key areas of expertise: Revenue Architecture, Data analysis and modeling, GTM strategy
Walter Velazquez
Key areas of expertise: Revenue Architecture, GTM strategy
My areas of expertise
Some of my clients
My areas of expertise
Some of my clients
My areas of expertise
Some of my clients
TIMELINE & PRICING
TIMELINE
- Engagements for GTM Diagnostics are aligned to a 4-6 week schedule.
PRICING
- Price range: $35K – $150K
- Price is dependent on the following:
- Number of business units evaluated
- GTM motions being diagnosed
- Organization size
PROVEN RESULTS
Winning by design has helped 1,000+ recurring revenue organizations design and scale high-performing GTM engines. Our approach is grounded in science, data, and the same methodology taught in our Revenue Architecture Course — and detailed in the global bestseller Revenue Architecture.
It's like we've now got a sales GPS that guides us through each step, with WbD's SPICED methodology and Bowtie Data Model. We've become more scientific in our approach to sales - no more shots in the dark. Now we identify the right triggers to amplify sales performance effectively.
GET IN TOUCH
Speak with someone on our team to understand how a GTM diagnostic might benefit your organization.