September ‘23: What’s Happening in Nashville

We have traveled on “the Road to Nashville”, just having wrapped up an 8-city tour across the U.S.

We met with a few hundred of you across these events – GTM leaders, company founders, and investors, with deep insights and discussion shared on what’s happening in the current market, and how to set up for success in 2024. One of the key topics we discussed: the recent trend in rep underperformance, and how to combat that. See here for the research behind this, and specific recommendations for what to do.

If you were able to make it to one of the events – thank you for joining us on the road and adding to the discussion.

All of this was leading up to the main event…in Nashville!

If you haven’t already gotten your ticket to Pavilion’s GTM2023 event in Nashville, don’t hesitate.

And be sure to use the discount code WBD20 for 20% off your ticket price.

If you’re joining us in Nashville, here’s what you can look forward to:

WbD Founder Jacco will be keynoting Day 1 of the event, sharing the future of how fully aligned GTM teams can build sustainable growth. There will also be some exciting announcements, including a new collaborative initiative to bring the proven standards of revenue architecture to any recurring revenue company who wants to use them.

We will be hosting four interactive workshops geared toward your company’s stage of growth on Day 1 of the event, hosted by WbD certified Revenue Architects and executives. There will be sessions for Startups, Scaleups, Grownups, and PLG motions; check out details and sign up for your session on the event agenda. Each workshop will teach you and your team how to establish a common language and data model across your GTM team, specific to your stage of growth, and you’ll walk away with frameworks that you can start to apply right away with your teams.

We will also be hosting a breakfast for our customers on Day 2; if you’re going to be in town, reply to this email and let us know so that we can give you the details!

Sign up for Revenue Academy Open Courses – spots are still available in the following:

Selling for Impact (US) (EMEA)

Selling into Enterprise Accounts (US) (EMEA)

Prospecting for Impact (US) (EMEA)

Prospecting into Enterprise Accounts (US) (EMEA)

Overcoming Customer Indecision with the JOLT Effect (US) (EMEA)

Customer Success for Impact (US) (EMEA)

Account Management for Growth (US) (EMEA)

Managing for Impact (US) (EMEA)

Revenue Architecture (US) (EMEA)

Discovery Using SPICED Skills Course (APAC)

Storytelling Skills Course (APAC)

Workshop: How To Continuously Improve Revenue Productivity With An Impact Office

Rolling out a new methodology or training program is a big effort, but the program itself is just the beginning. How do you make sure that these programs stick? How do you measure and improve your priority KPIs over time?

Ensuring that you get the impact from your programs requires a structured approach, alignment across your executive leadership team, buy-in from key stakeholders, and consistent measurement and examination of results over time.

In this workshop, WbD CEO Dominique Levin will share how our most successful customers are able to continuously improve their results over time by implementing an “Impact Office”, which serves as the cockpit of GTM measurement.

When: Wednesday, October 18, 10-11am Pacific Time

Presented by: Dominique Levin (CEO, WbD)

Register here » 

Founders’ Series: Why It’s Time to Reevaluate Your Go-to-Market Strategy

Outbound is dying. Sales teams are missing quota. Retention rates are at an all-time low. If what you’ve done before isn’t getting results, it’s time to change direction. Join other CROs and CCOs for this exclusive workshop led by best-in-class leaders to discuss reevaluating GTM strategy from top-to-bottom. You’ll walk away with a defined path to creating the GTM 3.0 playbook and tactical takeaways you can use today to hit ARR targets faster.

When: Thursday, October 5, 12-1pm Eastern Time

Presented by: Jacco van der Kooij (WbD), Kevin Chiu (Founder, Catalyst), Mark Kosoglow (CRO, Catalyst), Sam Jacobs (Founder & CEO, Pavilion)

Register here »

Workshop: Using AI Across the GTM

There are countless ways that we can apply AI to the customer journey – but it’s about applying it in the RIGHT way so that it drives real value for both the seller and the customer.

Dan Smith and Roee Hartuv will share specific ways that you can improve your productivity (without decreasing the quality of your customer interactions) and drive more impactful customer conversations with better insights.

When: Thursday, October 5, 9-10am Pacific Time

Presented by: Dan Smith (Chief Learning Officer, WbD) and Roee Hartuv (Revenue Architect, WbD)

Register here »

Workshop: SaaS as a Modern Revenue Factory

Underperformance is plaguing SaaS companies everywhere — and the problem is more acute than most revenue leaders realize. What GTM teams need is a solution that drives impact, and quickly — within 60-90 days. The solution lies with the 40% of your team that is sitting just below the ‘normal’ performance line. This is the group that you can lift up.

In this workshop, we show how you can elevate this 40% of your sales team to deliver at normal levels and get back to sustainable growth. When you accomplish this, you can get closer to running your revenue team as a modern Revenue Factory.

When: Tuesday, October 31, 9-10am Pacific Time

Presented by: Jacco van der Kooij (Founder, WbD)

Register here » 

To impact,

The crew at Winning by Design