New institute delivers board-ready insights, peer benchmarking, and MBA-style executive learning.

 

San Francisco, CA — October 8, 2025 — Winning by Design, the premier growth advisory for SaaS companies and creator of Revenue Architecture—with more than 4,000 executives certified worldwide—today announced the launch of the Growth Institute. Known for frameworks such as SPICED and the Bowtie Model, Winning by Design now extends its impact with a dedicated executive platform.

The Growth Institute equips executives at scaling companies with board-ready insights, peer benchmarking data, and advanced executive learning. Members gain access to flagship courses, including Growth Architecture, quarterly MBA-style case studies, the Growth Journal, and exclusive entry to regional and global events.

“The SaaS market has changed drastically, growth is no longer about doing more, but about compounding smarter,” said Jacco van der Kooij, Founder and CEO of Winning by Design. “Executives need to retool how they lead, plan, and present to their boards. With the Growth Institute, we’re equipping modern executives with the precision insights and peer support to make better decisions—faster, with greater confidence, and alongside peers facing the same boardroom challenges.”

Membership Benefits

Annual membership in the Growth Institute includes:

  • Executive Learning – Access to flagship certification Revenue Architecture and the advanced Growth Architecture program, providing frameworks that translate directly into board-ready strategies.
  • Growth Journal Subscription – A quarterly executive publication with benchmarks, data models, case studies, and interviews—designed for use in board decks and leadership discussions.
  • Flagship Events – Complimentary access to Impact Summit events in the U.S. and Europe, plus priority invitations to regional roadshows and executive webinars.
  • Peer Community – Curated, local WhatsApp Communities led by trusted country hosts, featuring monthly office hours and quarterly MBA-style case-study sessions for peer-to-peer benchmarking.

Introductory pricing is $2,500 annually, with the first 200 members to be recognized as Founding Members, acknowledged for helping establish the Growth Institute’s foundation and guiding its evolution. Joining now means becoming part of the first circle of leaders shaping the Growth Institute — a select group celebrated for their early vision and commitment to building this global network of growth-minded executives.

“The Growth Institute gives our global community a home—combining rigorous content, real benchmarks, and precision networking in one place,” said Shari Johnston, Chief Operating Officer at Winning by Design. “Members get a global think tank paired with local executive circles, so insights move from the page to the boardroom to results.”

The Growth Institute marks a significant milestone in Winning by Design’s mission to help executives architect compounding growth with clarity, speed, and measurable impact.

For more information about the Winning by Design Growth Institute, visit winningbydesign.com/growth-institute.

About Winning by Design

Winning by Design is the leading growth advisory firm for scaling businesses. From diagnostic insights to system design and deployment, we work with the world’s most prominent brands to architect compounding growth. WbD advisors have mastered the Bowtie Data Model™, the SPICED™ Operating Model, and the GTM Model, having deployed revenue architecture across companies like Canva, Dropbox, Instructure, DocuSign, One Stream, and Five9. These advisors work with your team to help them avoid mistakes, see around corners, and build with confidence while operating at speed.

Forward-thinking investors and executive teams work with Winning by Design to assure scalable, sustainable, and durable growth.

Contacts

Shari Johnston
Chief Operating Officer, Winning by Design
marketing@winningbydesign.com