About the Course
This course is designed to equip customer-facing GTM professionals with the essential skills and techniques needed to share stories that influence customers and help them commit to new opportunities. This short session will elevate your performance and lead to opportunities for new business or expansion.
Best for:
- Customer facing roles, including prospecting, sales or account managers.
Course format:
- 2 hours LIVE instruction; one 2-hour session
- Delivered via Zoom video conference
- Impact Toolkit containing frameworks and best practices
- Industry-recognized certification
- Maximum number of learners: 25
Price
$500 per seat
or contact us for a private course for your team
Prerequisites
None.
Curriculum
Learners engage with their certified Trainer in an experiential learning format, with 2 hours of live instruction including role plays, breakouts, and recurring revenue frameworks applied to real-world situations.
Key Frameworks
This course covers Winning by Design frameworks, such as our Storytelling Framework, as shown below, and more.
Storytelling
About this session...
This session effectively helps learners acquire a comprehensive understanding of the cognitive effects of compelling stories on the brain. Explore the Simplified Hero’s Journey framework for creating impactful stories and tailor storytelling techniques to resonate with diverse audience segments. Align customer narratives with specific customer needs, and assess the effectiveness of storytelling through the use of a comprehensive scorecard. Gain the ability to conduct high-impact coaching sessions using call reviews, thus enhancing storytelling capabilities and overall impact.
See here for the latest course schedule to sign up
Certification
When you attend the course, you will receive the following industry-recognized certification that you can post to your LinkedIn profile.
Training for 8 or more people?
Contact us to discuss private course options.