Too often, teams are quick to move on from won or lost deals and focus immediately on what’s ahead in the pipeline.

But if you go through a simple, consistent process to review your closed-won and closed-lost deals, you will quickly start to see some clear patterns. Doing this across the team will allow you to diagnose where the gaps are in the sales process, and what needs to be done to address them.

Use this blueprint to put in place a proper deal analysis process for your closed-won and closed-lost deals.