JUNE 18, 2025
WINNING BY DESIGN EXPANDS GROWTH ADVISORY SERVICES TO SUPPORT LONG-TERM GTM SUCCESS
As the world’s leading GTM consulting firm, Winning by Design is deepening our investment in long-term partnerships to help recurring revenue businesses scale with precision. As part of this commitment, we’re expanding our Growth Advisory Services — providing customers with ongoing, strategic guidance to drive continuous alignment and growth across their Go-To-Market (GTM) strategy.
PROVEN TRACK RECORD DRIVES EXPANSION
Over the past year, our team of 18 expert Growth advisors have delivered more than 200 advisory sessions, supporting 22 Growth Advisory customers including:
HUMAN, Dropbox, Education First, Notion Capital, Five9, Level Access, Global Payments, 2U/edX, Alpine Software Group, The Knot Worldwide, Instructure, Coursera, and more.
To power this expansion, we’ve made significant investments in research and innovation:
- A significantly enhanced Reference Library, now enriched with real-world GTM transformation blueprints
- The release of 8 AI GTM Research Briefs, offering strategic and tactical insights on applying AI across every stage of the Bowtie
- The creation of X Guides, providing step-by-step instructions on how to deploy Winning by Design models and frameworks within a GTM architecture
- The appointment of Dr. Dan Patterson as Chief Innovation Officer, advancing our capabilities in AI-driven GTM design and measurement
“We’ve long believed that lasting growth doesn’t come from one-time fixes. Sustainable growth comes from building systems that adapt and scale. Our investment in Growth Advisory is about providing companies with dedicated guidance toward building these systems. Our Growth Advisory incorporates proven frameworks, risk-adjusted growth modeling, revenue architecture, blueprints, and templates. We have also assembled a world-class set of technology partners, who have pre-integrated the frameworks into their solutions, allowing implementation across the business to be interoperable and seamless.” — Dave Boyce, Head of Product, Winning by Design
EXTENDING IMPACT THROUGH STRATEGIC INITIATIVES
Building on the success of our Growth Advisory services, we’re launching complementary initiatives to bring our proven frameworks to the broader GTM community.
IMPACT ROADSHOW: BRINGING ADVISORY EXPERTISE TO KEY MARKETS
Supporting growth advisory customers with in-person networking and executive education, we completed our first customer conference, the Impact Summit. Coming off the success of this sold-out event, we’re taking things on the road, with a Roadshow series of events that will bring in-person advisory and roundtables to cities around the world. The series kicked off on June 5th in London, with additional stops in Silicon Valley, Boston, San Francisco, New York, Washington D.C., Austin, and Chicago — providing opportunities for executive briefings, on-site workshops, and peer-to-peer learning.
IMPACT SUMMIT 2026: OUR FLAGSHIP GROWTH ADVISORY EVENT
We are also pleased to announce the 2026 date for our customer conference: Impact Summit 2026
📍 San Francisco
📅 May 12, 2026
We’re excited to continue shaping the future of GTM with customers, partners, and our community — through continuous innovation, collaborative advisory, and shared success.
Let’s grow, together.