KEEP IMPACT FROM FADING — MAKE IT COMPOUND
After a big initiative, momentum often slips: adoption stalls, best practices fade, and priorities get buried under daily pressures. Teams drift back to old habits, and the hard-won gains never fully translate into results.
Our Growth Advisory Service is a 12-month partnership designed to prevent that decay. You’ll have a dedicated Lead Advisor, access to a pool of experts and a curated Growth Knowledge Base, plus monthly sessions and quarterly reviews to keep initiatives alive and aligned. The result is sustained adoption, measurable impact, and a growth system that compounds instead of decays.
ADVISORY BUILT FOR YOUR ROLE
Our Growth Advisory Service is tailored to your role and complete with unique materials, a dedicated advisor, and a peer community designed to help you succeed and drive measurable impact across the organization.
GROWTH ADVISORY SERVICE PATHS:
CEO Growth Advisory Service
CFO Growth Advisory Service
CCO Growth Advisory Service
CRO Growth Advisory Service
CMO Growth Advisory Service
GTM STRATEGY Growth Advisory Service
ENABLEMENT Growth Advisory Service
WHAT YOU WILL GAIN
DEDICATED LEAD ADVISOR
Work with an experienced operator who knows your function and your challenges. Your advisor leads monthly sessions, guides quarterly reviews, and ensures your priorities stay on track with practical, role-specific support.
ACCESS TO EXPERT ADVISORS
Tap into a pool of 15+ specialists across RevOps, enablement, GTM strategy, and executive leadership. On-demand expertise helps you solve targeted challenges without waiting for the next big project.
GROWTH KNOWLEDGE BASE
Leverage a living library of frameworks, playbooks, and assets curated to your context. Your advisor connects the right content to the right challenge, so best practices move from theory to execution.
QUARTERLY IMPACT REVIEWS
Measure progress with structured reviews ahead of board or leadership cycles. Together we refresh scenarios, track adoption, and adjust the plan—ensuring impact compounds quarter after quarter.
GET MATCHED WITH AN ADVISOR FIT FOR YOU
Gain tailored guidance, curated best practices, and quarterly reviews that ensure adoption sticks and your growth compounds.
CERTIFIED ADVISORS THAT
DELIVER VALUE
Leverage years of expertise and work closely with some of our many talented Winning by Design-certified Growth Advisors.
David Ellin
Key areas of expertise: Customer Success strategy, GTM strategy
Melissa Huggett
Key areas of expertise: Sales coaching, Manager coaching, Hosting kickoffs
Jim Hopkins
Key areas of expertise: GTM strategy, Account-based strategy, Demand generation
My areas of expertise
Some of my clients
My areas of expertise
Some of my clients
My areas of expertise
Some of my clients
EXPERT ADVISORY CENTERED ON IMPACT
Design & Delivery:
Kick off with your Lead Advisor to clarify priorities, align stakeholders, and establish baselines and success measures.
Impact Roadmapping:
Translate priorities into a sequenced plan with owners, milestones, and KPIs.
Ongoing Advisory:
Monthly sessions with your Lead Advisor plus access to subject-matter experts.
Impact Reviews:
Measure results, analyze adoption, and refine the roadmap—so you close the quarter with clarity and start the next with momentum.
AN INVESTMENT IN DURABLE, LASTING, AND TAILORED GROWTH
Our Growth Advisory Service is a 12-month subscription designed to keep your growth initiatives alive long after the project ends. It ensures adoption sticks, priorities stay on track, and impact compounds over time. The annual investment is $40,000 and includes:
- 1 primary subscriber, 5 total team members: One person receives primary access (will work 1:1 with Lead Advisor), while up to 4 other team members can access other Growth Advisory benefits.
- Dedicated Lead Advisor: Your primary partner who runs monthly sessions, quarterly reviews, and provides always-on guidance.
- Access to expert advisors: A pool of specialists you can tap into for targeted challenges across RevOps, GTM strategy, and enablement.
- Growth Knowledge Base: A curated library of frameworks, playbooks, and assets contextualized to your role and priorities.
- Quarterly impact reviews: Structured reviews ahead of board or leadership cycles to measure adoption, refresh assumptions, and realign the roadmap.
PROVEN RESULTS YOU CAN TRUST
Winning by design has helped 1,000+ recurring revenue organizations design and scale high-performing GTM engines. Our approach is grounded in science, data, and the same methodology taught in our Revenue Architecture Course — and detailed in the global bestseller Revenue Architecture.
Revenue Architecture from Winning by Design has standardized the way that we think, talk, and take action on going to market. By enabling us to model out our revenue engine and clarify our current state, the frameworks have allowed us to take a stronger posture on navigating GTM opportunities while reducing risk in our strategy and execution. It's forever changed the way that I think about building a recurring revenue business.
FREQUENTLY ASKED QUESTIONS
Our Growth Advisory Service is a 12-month subscription designed to keep your growth initiatives alive long after the project ends. The annual investment is $40,000 per Growth Advisory Seat and includes:
- 1 primary subscriber, 5 total team members: One person receives primary access (will work 1:1 with Lead Advisor), while up to 4 other team members can access other Growth Advisory benefits.
- Dedicated Lead Advisor: Your primary partner who runs monthly sessions, quarterly reviews, and provides always-on guidance.
- Access to expert advisors: A pool of specialists you can tap into for targeted challenges across RevOps, GTM strategy, and enablement.
- Growth Knowledge Base: A curated library of frameworks, playbooks, and assets contextualized to your role and priorities.
- Quarterly impact reviews: Structured reviews ahead of board or leadership cycles to measure adoption, refresh assumptions, and realign the roadmap.
It’s designed for growth leaders who don’t want momentum to fade once a project wraps. Executives and operators alike benefit: your Lead Advisor ensures accountability, aligns priorities across teams, and keeps initiatives compounding quarter after quarter.
There are several role-specific Growth Advisory Service paths:
- CEO Growth Advisory Service
- CFO Growth Advisory Service
- CCO Growth Advisory Service
- CRO Growth Advisory Service
- CMO Growth Advisory Service
- GTM Strategy Growth Advisory Service
- Enablement Growth Advisory Service
Each of these service paths offer tailored materials, advisors, and communities.
Our Growth Advisory Service runs as a 12-month partnership:
- Months 1-2: Onboarding with your Lead Advisor, align on priorities, baselines, KPIs.
- Month 3: Create impact roadmap to translate priorities into a sequenced plan.
- Ongoing: Monthly sessions and access to expert advisors plus the Growth Knowledge Base.
- Quarterly: Impact reviews aligned to board or leadership cycles, refreshing assumptions and tracking adoption.
TURN ONE-TIME WINS INTO LASTING IMPACT
Speak with someone on our team to see how Growth Advisory can amplify your professional impact.