As SaaS and recurring revenue models evolve, the traditional sales and marketing funnel no longer explains how growth actually happens. The Bowtie Standard reframes revenue as a system—one that spans acquisition, onboarding, retention, and expansion—and introduces a standardized data model to measure it end to end. By connecting volume, conversion, and velocity metrics across every stage of the customer journey, the Bowtie enables teams to move from seller-centric execution to impact-driven growth. The result is clearer accountability, better decisions, and a foundation for sustainable, repeatable revenue performance.