CXO GROWTH GUIDANCE

IDENTIFY THE LEVERS THAT CREATE COMPOUND GROWTH

When targets climb and scrutiny intensifies, the C-suite often disagrees on which levers will truly compound growth—and top-down ambition drifts from bottom-up GTM capacity, creating board pressure and forecast guesswork.

CXO Growth Guidance is a 12-month program that aligns leaders on the 2–3 levers that matter, models risk-adjusted scenarios with confidence ranges, ties the plan to GTM capacity, and installs a quarterly rhythm—so you leave with an investor-ready narrative and board-level confidence.

ALIGN YOUR EXECUTIVE TEAM

Whether you’re a CEO, CFO, CRO, CMO, or COO, this ongoing advisory
ties top-down targets to bottom-up GTM capacity—so you lead with board-level confidence.

IT'S ESPECIALLY VALUABLE FOR COMPANIES:

Preparing for a board reset, funding round, or IPO

Realigning post-reorg or leadership change

Entering new markets or launching new motions

With targets outpacing GTM capacity

GET STARTED

INQUIRE ABOUT CXO GROWTH GUIDANCE

GET GUIDANCE

WHAT YOU WILL GAIN

RISK-ADJUSTED SCENARIO PLANNING

See what’s probable, not just possible. We model multiple paths (baseline, aspirational, accelerated) with confidence ranges, so the team understands trade-offs, risks, and the levers that truly compound growth.

TOP-DOWN TARGETS TIED TO BOTTOM-UP GTM CAPACITY

We translate executive ambition into resourcing and coverage reality—linking revenue goals to pipeline, conversion, and capacity—so plans are credible and achievable. Gaps become explicit, with clear options to close them.

INVESTOR-READY GROWTH NARRATIVE

We synthesize the plan into a board-ready story—clarifying the 2–3 compounding levers, the risk-adjusted path, and why the targets are believable. It equips leaders to earn—and keep—board confidence.

ONGOING ADVISORY & ALIGNMENT

A recurring cadence to review leading indicators, update assumptions, and keep priorities synchronized as markets shift—turning strategy into an operating habit.

GET YOUR STRATEGIC GROWTH FRAMEWORK

Transform uncertainty into clarity, align the C-suite around shared priorities, and assure investors that long-term targets are achievable.

CERTIFIED GROWTH ARCHITECTS THAT
DELIVER VALUE

Leverage years of expertise and work closely with some of our many talented Winning by Design-certified Growth Architects

David Gordillo

Key areas of expertise: Revenue Architecture, GTM strategy, Manager coaching

Fiona Chiu

Key areas of expertise: Revenue Architecture, Data analysis and modeling, GTM strategy

Walter Velazquez

Key areas of expertise: Revenue Architecture, GTM strategy

David Gordillo

Key areas of expertise: Revenue Architecture, GTM strategy, Manager coaching

certified icon
CERTIFIED SINCE 2022

My areas of expertise

Revenue Architecture - Bowtie Data ModelRevenue Architecture - Growth ModelRevenue Architecture - GTM ModelRevenue Architecture Operating ModelGTM - Account PlanningGTM - Enterprise Sales DesignGTM - Ideal Customer Profile (ICP)GTM - Leadership AlignmentGTM - SaaS Benchmark MetricsGTM - SaaS Roles and Org DesignGTM - Sustainable GrowthManager Coaching - Managing with MetricsManager Coaching - REKS FrameworkManager Coaching - Developing a Coaching CadenceRevenue Enablement - SPICEDRevenue Enablement - Methodology Adoption Best Practices

Some of my clients

Fiona Chiu

Key areas of expertise: Revenue Architecture, Data analysis and modeling, GTM strategy

certified icon
CERTIFIED SINCE 2021

My areas of expertise

Revenue Architecture - Bowtie Data ModelRevenue Architecture - Growth ModelRevenue Architecture - GTM ModelRevenue Architecture - Operating ModelGTM - Ideal Customer Profile (ICP)GTM - SaaS Benchmark MetricsGTM - SaaS Roles and Org DesignGTM - Team CompensationGTM - Sustainable GrowthRevenue Enablement - Sales Enablement Technology IntegrationCRM TrackingKPI DefinitionAdvance Data Analysis & Modeling

Some of my clients

Walter Velazquez

Key areas of expertise: Revenue Architecture, GTM strategy

certified icon
CERTIFIED SINCE 2022

My areas of expertise

Revenue Architecture - Bowtie Data ModelRevenue Architecture - Growth ModelRevenue Architecture - GTM ModelRevenue Architecture - Operating ModelGTM - Sustainable GrowthGTM - SaaS Benchmark MetricsGTM - Ideal Customer Profile (ICP)GTM - Leadership AlignmentGTM - Technology Stack MaturityGTM - Team CompensationGTM - SaaS Roles and Org Design

Some of my clients

THE PATH TO ENDURING STRATEGIC ALIGNMENT

Kickoff & Objectives:
Align growth targets, decision cadence, stakeholders, and data access. Confirm how we’ll measure progress and the key choices ahead.

Data Intake & Normalization:
Establish diagnostic baseline, normalize GTM data, and model growth paths. Identify compounding levers and produce a narrative.

Advisor Working Sessions:
Run recurring sessions with a lead advisor to track leading indicators, resolve trade-offs, and keep top-down targets tied to bottom-up GTM capacity.

Executive Reviews:
Re-run scenarios with updated assumptions, recalibrate priorities, and deliver a board-ready readout to maintain alignment and momentum.

GET STARTED

INQUIRE ABOUT CXO GROWTH GUIDANCE

GET GUIDANCE

AN INVESTMENT IN BOARD-LEVEL GROWTH GUIDANCE

CXO Growth Guidance is an annual subscription-based engagement and requires an investment of $120,000. It’s built for CXOs who need a credible, investor-ready plan and a recurring executive rhythm that keeps strategy, capacity, and targets in sync. It includes:

  • Diagnostic baseline (onramp): Initial normalization to the Bowtie schema and performance analysis to ground the engagement in facts.
  • Risk-adjusted scenario planning: Baseline, aspirational, and accelerated paths with confidence ranges—showing what’s probable, not just possible.
  • Top-down targets tied to bottom-up GTM capacity: Bridge investor ambition with execution reality across pipeline, conversion, and coverage.
  • Investor-ready growth narrative: A board-level story that clarifies the 2–3 compounding levers and the risk-adjusted path to your goals.
  • Quarterly executive advisory sessions: A C-suite cadence to review leading indicators, update assumptions, and realign priorities.

PROVEN RESULTS YOU CAN TRUST

Winning by design has helped 1,000+ recurring revenue organizations design and scale high-performing GTM engines. Our approach is grounded in science, data, and the same methodology taught in our Revenue Architecture Course — and detailed in the global bestseller Revenue Architecture.

FREQUENTLY ASKED QUESTIONS

What is the price of CXO Growth Guidance and what do I receive?

CXO Growth Guidance is an annual subscription-based engagement and requires an investment of $120,000.

CXO Growth Guidance includes:

  • Diagnostic baseline (onramp): Initial normalization to the Bowtie schema and performance analysis to ground the engagement in facts.
  • Risk-adjusted scenario planning: Baseline, aspirational, and accelerated paths with confidence ranges—showing what’s probable, not just possible.
  • Top-down targets tied to bottom-up GTM capacity: Bridge investor ambition with execution reality across pipeline, conversion, and coverage.
  • Investor-ready growth narrative: A board-level story that clarifies the 2–3 compounding levers and the risk-adjusted path to your goals.
  • Quarterly executive advisory sessions: A C-suite cadence to review leading indicators, update assumptions, and realign priorities.
Is the Growth Advisory Service included with CXO Growth Guidance?

No. CXO Growth Guidance is a standalone annual subscription-based engagement. The separate Growth Advisory Service (operator-level, with a Lead Advisor + Knowledge Base access) is available as an add-on and is eligible to purchase if you’ve bought CXO Guidance (or another WbD product) in the last year. Many clients pair them: CXO for board-level strategy; Growth Advisory for ongoing operational adoption.

What is the engagement timeline?
  • Month 1: Establish diagnostic baseline and initial scenarios.
  • Monthly: Check-ins with lead advisor, scenario planning and risk/opportunity updates between reviews.
  • Quarterly: Executive growth-assurance reviews (update assumptions, re-run scenarios, realign priorities).
  • Annual: Renewal with a refined 3–5 year growth roadmap and updated investor narrative.

TURN BOARD PRESSURE INTO BOARD CONFIDENCE

Speak with someone on our team to see how CXO Growth Guidance can deliver an investor-ready growth plan.