IDENTIFY THE LEVERS THAT CREATE COMPOUND GROWTH
When targets climb and scrutiny intensifies, the C-suite often disagrees on which levers will truly compound growth—and top-down ambition drifts from bottom-up GTM capacity, creating board pressure and forecast guesswork.
CXO Growth Guidance is a 12-month program that aligns leaders on the 2–3 levers that matter, models risk-adjusted scenarios with confidence ranges, ties the plan to GTM capacity, and installs a quarterly rhythm—so you leave with an investor-ready narrative and board-level confidence.

ALIGN YOUR EXECUTIVE TEAM
Whether you’re a CEO, CFO, CRO, CMO, or COO, this ongoing advisory
ties top-down targets to bottom-up GTM capacity—so you lead with board-level confidence.
IT'S ESPECIALLY VALUABLE FOR COMPANIES:
WHAT YOU WILL GAIN

RISK-ADJUSTED SCENARIO PLANNING
See what’s probable, not just possible. We model multiple paths (baseline, aspirational, accelerated) with confidence ranges, so the team understands trade-offs, risks, and the levers that truly compound growth.

TOP-DOWN TARGETS TIED TO BOTTOM-UP GTM CAPACITY
We translate executive ambition into resourcing and coverage reality—linking revenue goals to pipeline, conversion, and capacity—so plans are credible and achievable. Gaps become explicit, with clear options to close them.

INVESTOR-READY GROWTH NARRATIVE
We synthesize the plan into a board-ready story—clarifying the 2–3 compounding levers, the risk-adjusted path, and why the targets are believable. It equips leaders to earn—and keep—board confidence.

ONGOING ADVISORY & ALIGNMENT
A recurring cadence to review leading indicators, update assumptions, and keep priorities synchronized as markets shift—turning strategy into an operating habit.
GET YOUR STRATEGIC GROWTH FRAMEWORK
Transform uncertainty into clarity, align the C-suite around shared priorities, and assure investors that long-term targets are achievable.
CERTIFIED GROWTH ARCHITECTS THAT
DELIVER VALUE
Leverage years of expertise and work closely with some of our many talented Winning by Design-certified Growth Architects

David Gordillo
Key areas of expertise: Revenue Architecture, GTM strategy, Manager coaching

Fiona Chiu
Key areas of expertise: Revenue Architecture, Data analysis and modeling, GTM strategy

Walter Velazquez
Key areas of expertise: Revenue Architecture, GTM strategy
My areas of expertise
Some of my clients



My areas of expertise
Some of my clients



My areas of expertise
Some of my clients




THE PATH TO ENDURING STRATEGIC ALIGNMENT
AN INVESTMENT IN BOARD-LEVEL GROWTH GUIDANCE
CXO Growth Guidance is an annual subscription-based engagement and requires an investment of $120,000. It’s built for CXOs who need a credible, investor-ready plan and a recurring executive rhythm that keeps strategy, capacity, and targets in sync. It includes:
- Diagnostic baseline (onramp): Initial normalization to the Bowtie schema and performance analysis to ground the engagement in facts.
- Risk-adjusted scenario planning: Baseline, aspirational, and accelerated paths with confidence ranges—showing what’s probable, not just possible.
- Top-down targets tied to bottom-up GTM capacity: Bridge investor ambition with execution reality across pipeline, conversion, and coverage.
- Investor-ready growth narrative: A board-level story that clarifies the 2–3 compounding levers and the risk-adjusted path to your goals.
- Quarterly executive advisory sessions: A C-suite cadence to review leading indicators, update assumptions, and realign priorities.

PROVEN RESULTS YOU CAN TRUST
Winning by design has helped 1,000+ recurring revenue organizations design and scale high-performing GTM engines. Our approach is grounded in science, data, and the same methodology taught in our Revenue Architecture Course — and detailed in the global bestseller Revenue Architecture.

FREQUENTLY ASKED QUESTIONS
CXO Growth Guidance is an annual subscription-based engagement and requires an investment of $120,000.
CXO Growth Guidance includes:
- Diagnostic baseline (onramp): Initial normalization to the Bowtie schema and performance analysis to ground the engagement in facts.
- Risk-adjusted scenario planning: Baseline, aspirational, and accelerated paths with confidence ranges—showing what’s probable, not just possible.
- Top-down targets tied to bottom-up GTM capacity: Bridge investor ambition with execution reality across pipeline, conversion, and coverage.
- Investor-ready growth narrative: A board-level story that clarifies the 2–3 compounding levers and the risk-adjusted path to your goals.
- Quarterly executive advisory sessions: A C-suite cadence to review leading indicators, update assumptions, and realign priorities.
No. CXO Growth Guidance is a standalone annual subscription-based engagement. The separate Growth Advisory Service (operator-level, with a Lead Advisor + Knowledge Base access) is available as an add-on and is eligible to purchase if you’ve bought CXO Guidance (or another WbD product) in the last year. Many clients pair them: CXO for board-level strategy; Growth Advisory for ongoing operational adoption.
- Month 1: Establish diagnostic baseline and initial scenarios.
- Monthly: Check-ins with lead advisor, scenario planning and risk/opportunity updates between reviews.
- Quarterly: Executive growth-assurance reviews (update assumptions, re-run scenarios, realign priorities).
- Annual: Renewal with a refined 3–5 year growth roadmap and updated investor narrative.
TURN BOARD PRESSURE INTO BOARD CONFIDENCE
Speak with someone on our team to see how CXO Growth Guidance can deliver an investor-ready growth plan.