FREEMIUM: THE AUTHORITATIVE GUIDE TO BUILDING PRODUCTS THAT SELL THEMSELVES.
Freemium is the authoritative guide to product-led growth, written by Silicon Valley entrepreneur and Harvard MBA Dave Boyce, who teaches the first MBA-level course on the topic. Freemium explains how to develop a product that can sell itself, how to ward off competitors, and how to seamlessly move upmarket, selling to larger customers. It details how the product itself (instead of expensive employees) can be used for customer onboarding, customer service, and customer retention.
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MEET DAVE BOYCE
I am a go-to-market focused technology leader and board member with 20+ years guiding SaaS companies as CEO, board director, and advisor. I’ve led product, marketing, sales, and customer success, served on 4 boards of directors (including one public), and helped drive $100M+ in shareholder value through company sales, funding rounds, acquisitions, and high-growth scaling.
Now focused on teaching, writing, investing, and advising, I serve as Executive Chairman of Winning by Design, board member at Forrester (NASDAQ: FORR), and professor at BYU’s Marriott School of Business, where I teach Product-led Growth, B2B Sales & Marketing, and Career Strategy. My mission is to empower the next generation of software leaders to create lasting value for customers and society.
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