THE SYSTEMS BEHIND — COMPOUND GROWTH
Most companies don’t fail for lack of ambition—they fail because their growth systems aren’t designed to scale. Metrics don’t line up across functions, processes evolve in silos, and strategy never fully translates into daily execution. Guided Pathways are 12-month, advisor-led engagements that address that gap by turning proven frameworks like the Bowtie and SPICED into operational systems that unify data, process, and accountability across your GTM organization. The result: clarity across teams, faster adoption, and a system that compounds impact over time.
SOLUTIONS BUILT FOR THOSE READY TO
ARCHITECT GROWTH
ARCHITECT GROWTH
Every Guided Pathway is built for leaders ready to align systems, teams, and data
around a shared definition of growth.
OUR GUIDED PATHWAYS ARE BEST FOR:
BOWTIE DATA MODEL
CROs, RevOps, and Data Leaders
SPICED OPERATING MODEL
CROs, CCOs, Enablement, and Frontline Managers
GTM PROCESS DESIGN
CROs, COOs, and Strategy Leaders
ENABLEMENT ACCELERATOR
Enablement, L&D, and RevOps Leaders
GUIDED PATHWAY
OPTIONS
BOWTIE DATA MODEL GUIDED PATHWAY
Unify your GTM data into a single, trusted source of truth that powers visibility and alignment across the entire revenue engine. With consistent metrics and dashboards, leaders make faster, data-backed decisions that accelerate predictable growth.
SPICED OPERATING MODEL GUIDED PATHWAY
Embed a common language that connects every customer conversation to measurable impact. Teams sell, serve, and forecast using the same framework—driving higher win rates, retention, and coaching consistency.
GTM PROCESS DESIGN GUIDED PATHWAY
Redesign your go-to-market motions to eliminate friction and scale execution. Standardized processes create clarity across roles and functions, improving conversion, accountability, and efficiency from lead to renewal.
ENABLEMENT ACCELERATOR GUIDED PATHWAY
Transform fragmented training into a structured enablement system that proves measurable results. With defined milestones, certifications, and quarterly reviews, your teams ramp faster, perform consistently, and sustain behavior change over time.
BUILD THE SYSTEMS THAT KEEP YOUR GROWTH ON TRACK
Work side by side with a dedicated advisor to design, install, and optimize the core systems that power recurring revenue.
CERTIFIED GROWTH ARCHITECTS THAT
DELIVER VALUE
Leverage years of expertise and work closely with some of our many talented Winning by Design-certified Growth Architects.
Fiona Chiu
Key areas of expertise: Revenue Architecture, Data analysis and modeling, GTM strategy
Walter Velazquez
Key areas of expertise: Revenue Architecture, GTM strategy
Selena Rice
Key areas of expertise: Customer Success coaching, Sales coaching, Manager coaching
My areas of expertise
Some of my clients
My areas of expertise
Some of my clients
My areas of expertise
Some of my clients
DELIBERATE, TAILORED GROWTH DESIGN
Design & Delivery:
Kick off to clarify priorities, align stakeholders, and establish baselines and success measures.
Impact Roadmapping:
Translate priorities into a sequenced plan with owners, milestones, and KPIs.
Ongoing Advisory:
Ongoing sessions with subject-matter expert advisors.
Impact Review:
Measure results, analyze adoption, and refine the roadmap—so you close the year with clarity and start the next with momentum.
AN INVESTMENT IN SYSTEMATIC, SCALABLE GROWTH DESIGN
Our Guided Pathways are 12-month advisor-led engagements that help you design, install, and operationalize the systems that power recurring revenue. Each pathway combines design workshops, coaching, and ongoing advisory to ensure adoption, alignment, and measurable results.
The investment for each Guided Pathway ranges from $80,000-$120,000 and renews into our Growth Advisory offering after 12 months. Guided Pathways include:
- Targeted design workshops: Structured sessions focused on building and embedding the core system—data, process, or enablement—relevant to your chosen pathway.
- Access to expert advisors: A pool of specialists you can tap into for targeted challenges across RevOps, GTM strategy, and enablement.
- Impact roadmap and review: A sequenced implementation plan with defined milestones, KPIs, and quarterly reviews to track adoption and optimize results.
PROVEN RESULTS YOU CAN TRUST
Winning by design has helped 1,000+ recurring revenue organizations design and scale high-performing GTM engines. Our approach is grounded in science, data, and the same methodology taught in our Revenue Architecture Course — and detailed in the global bestseller Revenue Architecture.
The comprehensive frameworks from WbD have tied together every part of our GTM process firmly around the concept of customer impact, ensuring we're all pushing in the same direction – towards growth that sticks. It's a customer-centric, effective approach that just makes sense for our bottom line.
FREQUENTLY ASKED QUESTIONS
Our Guided Pathways are 12-month advisor-led engagements that help you design, install, and operationalize the systems that power recurring revenue. Each pathway combines design workshops, coaching, and ongoing advisory to ensure adoption, alignment, and measurable results.
The investment for each Guided Pathway ranges from $80,000-$120,000 and renews into our Growth Advisory offering after 12 months. Guided Pathways include:
- Targeted design workshops: Structured sessions focused on building and embedding the core system—data, process, or enablement—relevant to your chosen pathway.
- Access to expert advisors: A pool of specialists you can tap into for targeted challenges across RevOps, GTM strategy, and enablement.
- Impact roadmap and review: A sequenced implementation plan with defined milestones, KPIs, and quarterly reviews to track adoption and optimize results.
We currently offer four Guided Pathways—each designed to install a core system that drives recurring, scalable growth:
- Bowtie Data Model: Perfect for RevOps and CROs who need a unified view of performance across acquisition, retention, and expansion.
- SPICED Operating Model: Best for CROs, CCOs, and Enablement leaders who want every team selling and serving with the same language and rhythm.
- GTM Process Design: Ideal for Strategy, Operations, and Sales leaders who need to standardize and scale how their organization goes to market.
- Enablement Accelerator: Designed for Enablement and L&D leaders who want a measurable roadmap for skill development, adoption, and performance lift.
If you’re unsure which pathway to start with, our advisors can help you prioritize based on your company’s growth stage, GTM maturity, and business goals—ensuring the first system you install creates the greatest compounding impact.
Our Guided Pathways run as a 12-month engagement:
- Months 1-2: Onboarding to align on priorities, baselines, KPIs.
- Month 3: Create impact roadmap to translate priorities into a sequenced plan.
- Ongoing: Access to, and sessions with, expert advisors.
- Month 12: Impact review aligned to measure results, analyze adoption, and refine the roadmap.
Each Guided Pathway offering is a 12-month subscription that renews into our Growth Advisory offering.
READY TO DEFINE AND CREATE YOUR GROWTH SYSTEMS?
Speak with someone on our team to see how our Guided Pathways can help you architect your business for growth.