Trusted by the top companies in B2B SaaS
How to Adopt Revenue Architecture in 5 Steps
Apply a common language across all of your Revenue Teams (Sales, Marketing, Customer Success), with a universal methodology for a well-orchestrated customer experience — all codified into your processes, playbooks, and systems.
Align your GTM executive team to one impact-focused customer journey, and prioritize the opportunities that can impact your business
Apply a standard operating model that reps and FLMs need to execute as one unified org
Upskill reps and FLMs with the key skills that they need to succeed in their roles, with interactive private or public courses
Create behavior change that actually sticks, with active coaching on real customer scenarios and deals
Increase your team’s sales productivity over the long term with scalable, ready-made enablement programs and ongoing public courses
What is Revenue Architecture?
Revenue Architecture is the discipline of aligning the GTM team to a standard operating model to drive efficient, durable growth in recurring revenue.
THE PROBLEM
Most SaaS GTM orgs lack a uniform operating model to guide the entire recurring revenue journey.
THE SOLUTION
Revenue Architecture is the foundation that recurring revenue GTM leaders use to drive efficient, durable revenue growth.
THE IMPACT
When revenue leaders use this approach, it has a proven and measurable impact on revenue productivity.
78% increase in ARR
Results when the 96% of reps who were not applying a complete methodology started applying the SPICED framework.
Program used:
Sales Playbooks, Revenue
Academy Training
$3B ARR e-signature platform
16% lift in ARR 14× ROI
Results when reps focused on identifying the customer's desired Impact and Critical Event.
Program used:
Impact Sprints
Academy Training
$630M ARR program management platform
13% increase in win rates
Results when the completed SPICED methodology was applied to the majority of discovery calls; deal sizes by $17K.
Program used:
⎯
Academy Training
$2.5B ARR file storage platform
Services for all Revenue teams
Achieve sustainable growth, with consistent process design and training applied across the entire Revenue team.
Sales Services
Marketing Services
Customer Success Services
Private Equity, Growth Equity & VC Services
Training & Coaching Services
Revenue Enablement Services
Keynotes & Workshops
Sales Services
Marketing Services
Customer Success Services
Private Equity, Growth Equity & VC Services
Training & Coaching Services
Revenue Enablement Services
Keynotes & Workshops
Prospecting
Customer Success
Frontline Manager
Revenue Architecture
Sales
Skills
Revenue Academy
WbD Revenue Academy
Give your reps the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager – via live, customizable training courses (listed below), skills coaching, and ongoing support and reinforcement materials.
Prospecting for Impact
Prospecting Into Enterprise Accounts
Selling for Impact
Selling into Enterprise Accounts
Customer Success for Impact
Account Management for Growth
Managing for Impact
Managing for Leadership
Revenue Architecture
Bowtie Analytics
Insight Engineering
Skills Course: Discovery Using SPICED
Skills Course: Storytelling
Facilitator Certification
Who We Serve
We’re trusted by 600+ organizations around the world, helping recurring revenue teams achieve sustainable growth. Our scientific models and frameworks are used by high-growth Scale-Ups, startups, and Fortune 500 companies.
Get in touch
Contact us to see how we can help your team transform.