The GTM Teams That Build With AI Are About to Pull Ahead

AI for GTM: A First Look at Winning by Design’s New GTM AI Certification Course

Some GTM teams are already using AI well. Most are guessing. And almost nobody on the team is working from the same playbook. The reps who win the next few years will not be the ones with the best tool. They will be the ones who made AI part of how they work every single day. Dan Smith and Patrick McGrann preview AI for GTM Certification Course. The course will build-alongs covering the daily brief, overnight research, SPICED-based discovery, and a reusable Skill you build once and run forever.

This session is for GTM leaders who want their whole team, not just the early adopters, operating at the same level of AI readiness. You’ll see what a shared, team-wide AI standard actually looks like in practice, and what it takes to get certified.

You will learn:

• What “AI readiness” means as a team-wide standard, not an individual skill some reps happen to have
• How the course closes the gap between reps who’ve figured AI out and reps who haven’t
• What certification requires, and how to make the business case for enrolling your team
• How the course adapts to each function, so Prospecting, Selling, Customer Success, and Account Management reps all build toward the same standard

Who Should Attend?

If you’re the one accountable for your team’s AI adoption, and you’re tired of it depending on who happens to be curious, this is where you start.