Access Winning by Design’s latest toolkit to unlock the proven operating model used by today’s top recurring revenue leaders to align GTM, customer journey, and data model in one unified flow.
DOWNLOAD THE
2026 BOWTIE TOOLKIT PREVIEW
Get a first look at the tools top GTM leaders use to scale revenue smarter.
TOOLKIT PREVIEW
WHAT'S INSIDE THE TOOLKIT
PREVIEW INCLUDES:
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Bowtie Data Model Template: A fill-in framework for mapping volume metrics, conversion rates, and time metrics across every stage of the customer journey.
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Customer Journey Mapping (Current vs. Ideal State): Templates to document how customers move through your GTM motion today—and how they should experience it to maximize impact.
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Metrics vs. Benchmarks Worksheet: Compare your conversion rates against standard benchmarks to identify gaps, bottlenecks, and priority areas for improvement.
- KPI Dashboard Template
A unified view of leading and lagging indicators across Marketing, Sales, and Customer Success—one revenue team, one scorecard. - RACI Framework
Clarify responsibility and accountability across stages to prevent dropped handoffs and duplicated effort.
FULL TOOLKIT INCLUDES:
Everything in Preview, as well as:
- Operating Model Blueprint: A visual map of plays, handoffs, and ownership across the Bowtie to eliminate friction and improve execution consistency.
- Stakeholder Mapping Framework: Identify the right personas (Drivers, Champions, Economic Buyers, Users) at each stage to reduce deal risk and improve expansion.
- GTM Motions Mapping: Templates to align roles and resources to different account values—low-touch, mid-market, and enterprise motions.
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Tech Stack Mapping: A structured way to map applications, integrations, and platforms to Bowtie stages for cleaner execution.
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Growth Loops Model: Tools to understand and measure customer-led growth through advocacy, expansion, and compounding revenue impact.
WHO IS THIS TOOLKIT FOR?
Built for Revenue Leaders Who Need Alignment—Fast
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CROs, CMOs, COOs
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RevOps & Strategy Leaders
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Sales, CS, and Marketing Directors
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Founders building or reinventing their GTM engine
Whether you’re diagnosing bottlenecks, realigning GTM roles, or setting your 2026 operating plan, the Bowtie Toolkit gives you the structure to get every team on the same page.
The SaaS market has changed drastically, growth is no longer about doing more, but about compounding smarter. Executives need to retool how they lead, plan, and present to their boards. With the Growth Institute, we’re equipping modern executives with the precision insights and peer support to make better decisions—faster, with greater confidence, and alongside peers facing the same boardroom challenges.
UNLOCK THE FULL GROWTH INSTITUTE EXPERIENCE
The Bowtie Toolkit is part of the broader Winning by Design Growth Institute, a private community of GTM leaders dedicated to mastering the science of recurring revenue. Members get access to full toolkits, templates, exclusive workshops, and a peer network of operators using the Bowtie Model to drive transformational growth.
