Secrets from the Stage: 350 Kickoffs In, Here's What Actually Works

Every kickoff gets applause. Not every kickoff gets results.

If a 2027 kickoff is on your calendar, join this 45-minutes session with the people who own each stage of a kickoff that sticks.

Three Winning by Design kickoff experts are stepping off the stage and into a live conversation about what actually separates a kickoff people remember from one that shows up in the revenue number 90 days later. Each one owns a different phase of the system, and each one is sharing the part only they can teach.

Melissa Hugget, our prep expert, covers the secret sauce of relevance: how to build content that resonates with your specific GTM team and answers the one question every rep is silently asking, what’s in it for me.

Antoine Mandy, our delivery expert, covers “edutainment” what it actually takes to make content stick in the room, so the session is remembered and pumped to use once the day is over.

Patrick McGrann covers the 90 days after the Kickoff ends: how to keep leadership engaged, hold a coaching cadence, and turn a great week into adoption that actually moves the number.

Agenda

• What “the wow factor” actually means onstage, and why it’s not the goal. It’s the byproduct.
• Stories from the stage: what Melissa, Antione, and Patrick have seen work, and seen fail, across 350+ sessions.
• The gap between a great kickoff week and a moved number 90 days later, and what closes it.
• Live Q&A. Bring your kickoff plans, ask the people who’ve run the room.

Who Should Attend?

CROs, CROs-in-waiting, VPs of Sales, VPs of RevOps, and GTM leaders responsible for a revenue team’s performance.