AI-Led Growth Survey (Conducted Spring 2025)

This research report summarizes insights from Winning by Design’s April 2025 AI-Led GTM Growth Survey, capturing responses from 172 C-level and senior GTM leaders across SaaS and B2B companies. The data highlights a sharp inflection point: while AI adoption is still early, 89% of GTM teams plan to increase investment, with larger companies reallocating headcount budgets toward AI capabilities. The report surfaces where AI is being prioritized today—sales enablement, forecasting, and personalization—along with the organizational, data, and integration barriers leaders must overcome to turn AI into a true growth engine.

Best For

• CEOs & Founders setting AI strategy and growth priorities

• CROs & VPs of Sales focused on pipeline predictability and rep productivity

• CMOs & Demand Leaders investing in personalization and automation

• RevOps & Strategy leaders designing integrated, AI-enabled GTM systems

• Boards, PE, and Growth Investors evaluating AI readiness and competitive advantage

Key Takeaways

• 89% of GTM teams plan to increase AI investment in the next year

• AI adoption is still early: 58% allocate less than 5% of GTM budgets to AI today

• Companies over $50M in revenue lead AI investment, often reallocating headcount budgets

• Sales enablement is the top AI use case, followed by forecasting and marketing automation

• Efficiency is the gateway—but revenue predictability is the real prize

• The biggest blockers are budget constraints, lack of expertise, integration challenges, and data quality

• AI-Native companies reach $100M ARR in 1–2 years vs. 5–10 years for traditional SaaS