Growth Architecture Primer

How Do You Build a Recurring Revenue Engine That Compounds Instead of Decays?

Growth isn’t accidental. It’s architected. Most recurring-revenue companies are scaling activity when they should be designing systems — and the difference determines whether growth compounds or quietly collapses under its own weight.

Join Jacco van der Kooij, Founder of Winning by Design, for a live primer on Growth Architecture — the executive framework for building compound growth machines in the AI era. Over the last decade, Jacco has trained 4,000+ executives and advised companies like Canva, DocuSign, and Dropbox on how to move from people-driven to system-driven growth. This session distills that experience into a focused, actionable introduction designed for the leaders responsible for making growth sustainable.

AI-native companies are achieving 3–4x growth velocity without proportional headcount. The difference isn’t effort. It’s architecture. Come learn what that looks like — and how to apply it.

You’ll Walk Away With:

• A clear definition of Growth Architecture and how it differs from traditional revenue operations or GTM strategy
• A framework for diagnosing where your growth engine is compounding — and where it’s silently decaying
• A first-principles view of how AI-native companies sustain exponential growth without scaling headcount proportionally
• Practical first steps to shift your revenue engine from activity-driven to system-driven
• The foundation needed to engage Winning by Design’s full Growth Architecture program

Who Should Attend This Growth Architecture Webinar?

• CEOs and Founders of B2B SaaS or AI-native companies navigating hypergrowth deceleration, PE-backed transformation, or IPO preparation — and looking for a new operating framework built for what comes next.

• Chief Revenue Officers (CROs) responsible for unifying Marketing, Sales, and Customer Success around a single compounding system — not just a quarterly number that resets every 90 days.

• CFOs and FP&A Leaders who need a mathematically grounded view of what the revenue engine can realistically deliver — and want to replace forecast optimism with probability.

• Heads of Revenue Operations (RevOps) who architect and govern the GTM stack and want to understand how system design — not tooling alone — determines growth outcomes.

• VC and PE Investors and Board Members seeking a shared language with portfolio leadership for governing growth trajectory against investment thesis commitments.

If your team has been told to grow faster without a clear view of the system that makes growth possible — this is where to start.