Freemium - How AI and Product-Led Growth are Redefining Go-to-Market

What Is Product-Led Growth (PLG) — and How Are AI-Native Companies Using It to Outgrow Traditional SaaS?

Dropbox. Zoom. Slack. Atlassian. DocuSign. These companies didn’t grow by building bigger sales teams — they grew by building products that spread themselves. Today’s fastest-growing AI-native software companies are running the same playbook, achieving record-breaking growth without the overhead of a traditional salesforce. The strategy is called product-led growth (PLG), and its commercial engine is Freemium.

Join Dave Boyce — Silicon Valley entrepreneur, Harvard MBA, and lecturer on product-led growth — for the launch-day webinar for his new book Freemium: The Authoritative Guide to Building Products That Sell Themselves. Dave will share the strategic and operational blueprint behind PLG: how to use free access to acquire users at scale, convert happy users into vocal advocates, and build subscription revenue that compounds structurally over time — without proportional sales headcount.

Whether you’re leading a SaaS startup, scaling a mid-market business, or running innovation initiatives inside a global enterprise, this session delivers a direct, practical look at how the Freemium growth model works — and how to deploy it as a durable competitive advantage in the AI era.

You’ll Walk Away With:

• A strategic framework for designing and deploying a product-led growth (PLG) motion in a B2B SaaS or AI-native company
• An explanation of how AI-native companies are using the Freemium model to outpace traditional SaaS competitors on growth efficiency
• Key lessons from iconic PLG companies — Dropbox, Zoom, Slack — distilled into actionable go-to-market principles
• A model for converting free users into paying subscribers and brand advocates at scale
• An early look at Dave Boyce’s book Freemium and how to immediately apply its core ideas to your GTM strategy

Who Should Attend This Product-Led Growth Webinar?

• CEOs and Founders of SaaS and AI-native companies exploring how a product-led growth motion can replace or augment expensive sales-led acquisition.

• Chief Product Officers (CPOs) and Product Leaders responsible for designing products that drive organic adoption, expansion, and acquisition — not just feature delivery.

• CROs and GTM Leaders evaluating whether to introduce or scale a PLG motion alongside existing sales-led or enterprise go-to-market strategies.

• Heads of Growth and Demand Generation seeking to reduce customer acquisition cost (CAC), increase top-of-funnel velocity, and build acquisition loops that don’t depend entirely on paid media.

• Innovation Leaders and Investors inside global enterprises who need to understand how AI-native competitors are capturing market share through structural — not just tactical — GTM advantages.

If you’re still paying to acquire every customer individually, this session will show you what it looks like when your product starts doing the selling for you.