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IN THE SPOTLIGHT

Frameworks That Govern B2B Marketing and Sales and Why SaaS Needs its Own Framework

Jacco vanderKooij | July 26, 2019

There are a number of B2B sales methodologies that govern B2B sales focusing on acquiring revenue. Mapping each of these methodologies against the bow tie model provides insights into how they differ.

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How to Run a Great SaaS Sales Demo

Dan Smith | May 29, 2018

Presentation Problems – The Demo Trap Your customers ask for a demo because they believe that seeing the product will help them make a decision faster than talking to a...

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