Foundations of Compound Growth Working Paper
A practical executive guide to designing growth systems that compound—across acquisition, retention, and expansion. Learn how to move from people-driven growth to system-driven Growth Machines built for the AI era.

Summary
Foundations of Compounding Growth introduces a modern blueprint for architecting revenue systems that scale without proportionally scaling cost. Built on first principles—acquisition, retention, and expansion—it reframes growth as a designed system rather than a collection of tactics. The guide explains how AI-native companies achieve breakout velocity through growth loops, structured data models, and operating frameworks that reinforce compounding effects over time. Executives walk away with a clear understanding of how to diagnose whether their current model is compounding or decaying—and how to design a Growth Machine that delivers durable, board-ready performance.
Best For
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CEOs & Founders architecting a 3–5 year growth strategy aligned with investor expectations
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CFOs & Board-Facing Executives seeking confidence intervals, scenario planning, and growth assurance
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CROs & Revenue Leaders modernizing GTM systems across acquisition, retention, and expansion
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CMOs & Growth Leaders designing loop-driven, AI-enabled growth engines
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RevOps & FP&A Leaders responsible for connecting top-down revenue targets to bottom-up GTM capacity
Key Takeaways
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Why compounding growth is a system state—not a result
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The three revenue levers that drive durable growth: acquisition, retention, expansion
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How AI-native companies build loop-driven growth models
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The difference between recurring vs. re-occurring revenue
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How to detect growth decay before it stalls performance
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Why standardized data models (e.g., Bowtie) are foundational to compounding
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How to integrate systems, processes, and people into a Growth Machine
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A framework for building a 12–24 month Growth Architecture roadmap
Overview
FORMAT
PDF (40 Pages)
READ TIME
25-35 Minutes
AUTHORS
Kevin Brown, Christopher Delegge, David Ellin, Aaron Hill, and Jacco van der Kooij
PUBLISHED
February 18, 2026
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