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Foundations of Compound Growth Working Paper

A practical executive guide to designing growth systems that compound—across acquisition, retention, and expansion. Learn how to move from people-driven growth to system-driven Growth Machines built for the AI era.

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Foundations of Compound Growth Working Paper

Summary

Foundations of Compounding Growth introduces a modern blueprint for architecting revenue systems that scale without proportionally scaling cost. Built on first principles—acquisition, retention, and expansion—it reframes growth as a designed system rather than a collection of tactics. The guide explains how AI-native companies achieve breakout velocity through growth loops, structured data models, and operating frameworks that reinforce compounding effects over time. Executives walk away with a clear understanding of how to diagnose whether their current model is compounding or decaying—and how to design a Growth Machine that delivers durable, board-ready performance.

Best For
  • CEOs & Founders architecting a 3–5 year growth strategy aligned with investor expectations

  • CFOs & Board-Facing Executives seeking confidence intervals, scenario planning, and growth assurance

  • CROs & Revenue Leaders modernizing GTM systems across acquisition, retention, and expansion

  • CMOs & Growth Leaders designing loop-driven, AI-enabled growth engines

  • RevOps & FP&A Leaders responsible for connecting top-down revenue targets to bottom-up GTM capacity

Key Takeaways
  • Why compounding growth is a system state—not a result

  • The three revenue levers that drive durable growth: acquisition, retention, expansion

  • How AI-native companies build loop-driven growth models

  • The difference between recurring vs. re-occurring revenue

  • How to detect growth decay before it stalls performance

  • Why standardized data models (e.g., Bowtie) are foundational to compounding

  • How to integrate systems, processes, and people into a Growth Machine

  • A framework for building a 12–24 month Growth Architecture roadmap

Overview

FORMAT

PDF (40 Pages)

READ TIME

25-35 Minutes

AUTHORS

Kevin Brown, Christopher Delegge, David Ellin, Aaron Hill, and Jacco van der Kooij

PUBLISHED

February 18, 2026

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