Impact Summit 2025 Europe – Session Worksheets

This workbook captures the core thinking and working models presented at Impact Summit Europe 2025 in Ghent. It walks you through the evolution from linear funnels to the Bowtie, from forecasting to Growth Guidance, and from siloed GTM motions to a unified Revenue Factory. Through visual models, maturity frameworks, and structured worksheets, you’re guided to assess your current GTM and data maturity, identify bottlenecks, and map a realistic path toward scalable, sustainable, and ultimately durable growth—powered by AI but grounded in recurring customer impact.

Best For

• CEOs and founders navigating stalled growth or increasing investor pressure who need confidence in long-term growth plans

• CROs and revenue leaders facing unpredictable results despite strong pipeline activity

• RevOps and GTM operations leaders dealing with fragmented data, tools, and reporting

• Strategy and FP&A leaders reconciling top-down targets with bottom-up execution reality

• Growth and transformation leaders preparing their organization for AI-driven GTM disruption

• PE and VC operating partners supporting portfolio companies stuck between scale and efficiency

Key Takeaways

• Growth stalls most often because GTM systems stop evolving, not because demand disappears.

• Forecasting becomes unreliable when it ignores executional capacity and confidence levels.

• AI increases the performance of existing GTM systems but does not compensate for weak foundations.

• Separating revenue by motion improves planning accuracy and operational focus.

• Retention and expansion become the primary drivers of durable growth as companies scale.

• User-led growth reduces dependence on constant new acquisition by compounding from existing customers.