How GTM pros & CFOs can use Revenue Architecture to drive cost-efficient growth

In 2022, the era of “grow at all cost” came to an end, and with it a new era began: the era of the Revenue Factory. The goal of a revenue factory is cost efficient growth.

The likeness between factories and recurring revenue businesses exist at the very core of how they operate: factories must increase output, and keep costs low, while delivering a high quality product. Similarly, a SaaS GTM team must increase revenue, while keeping costs of selling low, and while delivering an excellent customer experience. Just as factories use different production lines to create a variety of products from the same materials, SaaS businesses deploy various GTM motions to diversify their revenue streams.

During this talk, you will learn how you can transform your GTM team into a revenue factory, using Revenue Architecture frameworks, to deliver cost-efficient growth with the right GTM motions while delivering a high quality experience for your customers.

This workshop is best for: 

  • CEOs
  • GTM Strategy & Optimization roles
  • CFOs & Financial Planning & Analysis Professionals
  • CROs & Sales Leaders

Things you’ll learn:

  • How to align your leadership team to the mindset of a Revenue Factory
  • They key frameworks to apply in order to transform your GTM team to a cost-efficient factory: the Data Model, the GTM Model, and the Growth Formula
  • How each of your GTM motions should run as its own production line, and what that means for measuring and managing them
  • How you can achieve the outcomes of scalability, sustainability, and durability in revenue


Jacco van der Kooij
Winning by Design

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