Best in class sales team training

Give your entire GTM the skills and common language they need to succeed in driving recurring revenue

Processes for all revenue teams

Achieve sustainable growth, with consistent process design and training applied across the entire Revenue team

Live, interactive training led by experts

Give your reps the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager

Trusted by 600+ SaaS companies

We help recurring revenue teams achieve sustainable growth. Our scientific models and frameworks are used by high-growth Scale-Ups, startups, and Fortune 500 companies

Our Process

In a modern recurring revenue business, it is impossible to scale without treating growth as a science. We apply proven frameworks and expose the math that underpins each step of the customer journey.


Uncover gaps and opportunities to optimize recurring revenue growth

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Apply a universal methodology and process across your entire customer journey


Activate through defined processes and playbooks, implemented directly into your workflow

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Arm your reps with the core skills for success, with a common language to unify as one GTM team

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Provide your team with ongoing development to make change stick, gauge progress, and reach your goals

In their words

We’re proud of the company we keep. More than 600 clients around the world and counting.

Kim Ventura-Perkins 1st
Senior Manager, Sales Enablement | DocuSign
1d Edited

How do you get a 2.5k+ field organization of sellers to speak the same language?

You partner with one of the best in the business, Winning by Design, to deploy a singular sales methodology to better equip our teams.

Over the last 3 months, a small group of Sales Enablement leaders had the opportunity to learn a SaaS-focused sales methodology and how to deploy globally.

I am confident that through this methodology, we will be able to level up as a sales organization and better drive #IMPACT with our clients.

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Niko Thielsch 1st
VP Sales & CS | Alasco
1d Edited

A few weeks ago we joined forces with Winning by Design. We started a 360 approach to level up everything from sales org, to processes, tool stack and of course our GTM market approach. (why? well spoiler #BANT, #MEDDIC all nice but not state of the art because they are #seller-centric and not #customer-centric. They all have their importance but falling short covering the entire funnel from prospecting, closing/winning to onboarding and LTV -> that is why we adopt the #SPICED framework).

For me as a Rep (long time ago) and as Revenue Leader, the SPICED framework was and is a game changer. The impact on GTM, the operational level, the business model and the underlying data required makes it unbeatable for me.

In the following week, all our Reps will go through the best in class sales and customer success training covering the entire sales funnel, skills, mindset and coaching frameworks.
This is a massive investment into our company’s future and primarily in our current talent to develop sales & customer success ⭐️ superstars ⭐️

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Richard McGuinness 1st
VP of Sales EMEA | ClickUp
1d Edited

I recently completed the ‘Mastership in Revenue Architecture’ course and can’t begin to tell you how useful it has been. As a revenue professional, understanding the baseline models of the revenue machine is crucial for success, and too often we spend our time downloading the ‘software’ of sales success without really getting to understand the ‘operating system’ that everything runs on. This is where the Revenue Architecture model kicks in.

This isn’t a course on ‘how to sell’ or ‘where to find your ICP’ – this is a course that covers the fundamentals of GTM model design and execution, and I cannot recommend it highly enough. If you have chosen to build a career as a revenue professional, you should consider this course an update to your core OS.

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David Collett 1st
EMEA Referral Partner Manager | Catapult
1d Edited

The most advanced and complete SaaS sales / GTM framework (and training) I’ve ever come across. PERIOD!

I’ve consumed all the most famous sales methods you can think of. But it always felt like the picture was incomplete and something was missing. That was until I discovered WbD and their unique YouTube videos. It literally blew me away and change my view on SaaS sales methodology. Forget about tricks to “close the deal” and wing it like the pro…If like me you’ve been longing for a sales training framework that breathe data, can reconcile all other methods you’ve learned about, put processes and models first, then your search is over.

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Ethan Gustav 1st
VP of Revenue, North America and Global Accounts | Infobip
1d Edited

To be clear, the team at WbD that we partnered with were incredible. So skilled, professional, collaborative, empathetic, and appropriately flexible and prescriptive to our acute needs.

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Rachel Phipps 1st
Director of Customer Success, EMEA | SmartRecruiters
1d Edited

Rather than simply sign off, I want to say I’m DELIGHTED with the output we have now…Overall, I’m blown away by the work that has gone into this. This significantly supports us to raise the bar and deliver a notably higher standard of CS. This WILL become what we live and breathe within CS, and I know the team will embrace the content, structure and guidance it provides.

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Rich Taylor 1st
VP of Operations and Chief of Staff | Qualio
1d Edited

The expert team from Winning by Design dove deep into our go-to-market teams, processes and data to uncover some critical growth levers for our business. Not only are these insights and action plans essential for our next stage of growth, but they are also helping to get everyone on the same page! Would I recommend Winning by Design to fellow B2B SaaS Growth Leaders – absolutely!

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Kevin Lord 1st
Head of Practice Sales | FreeAgent
4d Edited

Using SPICED is a firm favourite of mine!

The Winning by Design methodology is what we have implemented successfully at FreeAgent the past 3 or 4 years.

Simple sales framework to help with your conversations keeps you consistent and, more importantly, in control of what is being said!

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Koen Stam 1st
Head of Benelux | Personio
1d Edited

Winning by Design is deep to my heart. Have had the pleasure implementing WBD sales fundamentals in 2017.

Can very very very much recommend Roelof Hengst, Dan Smith, Maria Abad Baides, and their free great content and blueprints on their website.

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Kevin McCombie 1st
Depot Support Engineer | TransPennine Express
1d Edited

They have a very easy-to-use learning system and blueprints you can download to help with learning. They conducted live sessions, which were very interactive; the instructor worked with all members of the course and showed a very high level of professionalism and, to top it off, had great energy.

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Megan Wagstaff 1st
Sales Development Manager | The Arbinger Institute
1d Edited

After our first class of Prospecting with Intent with Winning by Design I’m excited to rework emails in our sequences.

The “RRR” Framework has helped us realize we need to be better at providing value for our clients in our emails. I’m pumped to see what this will do for our SDR team! If you are an SDR leader or an SDR I recommend learning about “RRR”- Relevance, Reward, and Request.

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Hugo Roget 1st
Business Development Executive UK | Ryte
1d Edited

Thank you to Winning by Design for providing such a great course. Our Trainer Antoine Mandy is really next level!

I highly recommend any sales team to go through this training, it really brings up the level of professionalism we give our prospects during meetings and ultimately helps us deliver better value to our customers.

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Felix Beccar 1st
1d Edited

The amazing team at Winning by Design has very powerful frameworks and examples, a lot of free content on Youtube too

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Natalia Ardila Mejia 1st
Chief Experience Officer | Kriptos
1d Edited

Helpful and great methodology to learn. What I liked best was the impact of the storytelling “hero story”, spiced framework, and the importance of the 1st value and full value.

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Charae Harrison 2nd
Senior Mid Market Account Manager | Levelset
1d Edited

Wbd is changing the way I approach selling! I love how simple it was to understand. I’m a visual learner and I feel like the homework and training was a home run for me. Our instructor even tailored the training to our specific type of sale!

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Alee Hess 2nd
Senior Mid-Market Expansion Account Manager | Levelset
1d Edited

The trainers are incredible, as well as the platform itself. The first thing they teach you is how people learn — then they show you how we’ll utilize that knowledge to make our time training together more impactful.

Their process exposes you to the information multiple times and in various ways (read, watch, talk it out). The collateral provided is helpful to reference back to as well. Trainers are personable and make the courses more enjoyable.

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Walter Brown 1st
Sr. Account Executive | ThoughtTrace
1d Edited

Excellent sales courses. I like the suggested real-scenario application of this which was highlighted in the pre-work videos. The upside of using it is that it gives you a proven plan of attack.

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Jason Seale 1st
Director of Client Support Services | Central 1
1d Edited

Very knowledgeable and engaging presenters help bring the materials alive, allowing the lesson to resonate better.

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Mike Buccialia 1st
Fractional Sales Leader
1d Edited

Like most things these days, a lot of that has become data-driven, and in my opinion Jacco van der Kooij and the team at Winning by Design have a lock on what metrics you need to inform your strategy and drive growth.

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Best Sales Training Companies

Sales training companies, sometimes referred to as sales training consulting firms, provide the resources for companies to train their sales teams. They offer specialized tools to not only educate workers but align them on company-wide standards and objectives. By undergoing a training program, your sales team will be better equipped to tackle the challenges they encounter on a day-to-day basis. Rather than simply dumping them in the middle of things, you can prepare them to be successful in their jobs. Sales training companies offer the expertise to help you deliver top-notch training to sales employees.

Still, finding the best sales trainers or best sales training companies is easier said than done. It can be difficult to know which program is best for your sales team, especially considering the number of training companies that exist today. To get a better sense of your options, you might try searching for the “top sales training programs 2022,” or even ask around with others in your industry to see which programs have been the most successful for other businesses. Getting started with the right training company is key to achieving your sales training goals.

For the best sales training company, examine Winning by Design. It provides quality-assured learning materials and proven training courses that give students the highest pedigree and greatest understanding of sales on the market. Trusted by some of the best companies in SaaS, including Hopin and Adobe, Winning by Design helps users achieve sustainable growth and align training across their revenue teams. By uniting sales, marketing, and customer success, Winning by Design applies a universal methodology to deliver results. With better training you can optimize your revenue stream and get your teams on the same page in terms of training and process.

Best Sales Training Companies Reddit

Many businesses turn to Reddit for advice on which sales training programs are the best. There is perhaps no better way to get a feel for the popularity and success of various programs than speaking directly with users, and so you might try searching for “best sales training companies Reddit” to see a list of popular Reddit threads on the topic. Likewise, if you’re specifically looking for posts on how to become a better seller, you can search “how to master the art of selling Reddit,” which should bring up several threads detailing how Redditors have found success with their sales initiatives.

If you’re looking for ideas on training companies rather than direct sales advice, it can be helpful to search for something along the lines of “sales training programs Reddit.” This can yield a number of useful posts on training programs. While on-site user reviews can give you an overview of the effectiveness—or lack thereof—of different training programs, Reddit provides a space where users can more freely discuss ideas and opinions. They can go into more depth about their experience, detailing what they liked and disliked about the program, and answer questions that other users may have about the training at Winning by Design.

Winning by Design is one of the most frequently-discussed sales training companies on Reddit, and for good reason. Utilizing a five-part methodology (diagnose, design, activate, train, and coach), Winning by Design helps users implement a winning strategy into their workflow. Instead of starting from scratch, you can start by using Winning by Design’s methodology and determining how to uniformly apply these strategies across your revenue teams. This can get you one step closer to achieving your broader business goals and help put your teams on the road to success.

Training Industry Top 20 Sales Training Companies

Researching a broad topic like “the training industry top 20 sales training companies” can give you a better idea of your training options. However, when looking for a training program, it can be helpful to be as specific as possible in your search. For example, if you’re like most companies and are looking for an online training program, you should try searching for online training companies as opposed to companies that provide on-site or in-person training. Online training companies like Winning by Design allow organizations from around the world to participate in their programs, offering helpful tools and resources to enhance their business operations.

Those that manage large corporations should look specifically for the largest corporate training companies. Not all training providers are designed for large businesses with complex training needs, and so it’s important to determine the size and scope of your desired program so that you can find the training provider that fits your criteria. Most of the top training companies in the world offer something for everyone, so whether you’re a small company or a large enterprise, it’s worth checking out highly-rated programs to see if they would be a good fit for your team.

Winning by Design is among the top sales training companies, serving over 600 clients in 13+ countries around the world. Winning by Design helps users train their teams and discover new opportunities for revenue growth. Winning by Design offers sales services, marketing services, customer success services, and more so that your team can get on track to achieving greater success. In addition, Winning by Design provides training for those in prospecting, selling, managing and coaching, revenue architecture, and customer success. By equipping your entire team with the appropriate skills, you can reach your overall business objectives and set the standard for sustainable growth.

Sales Training Consultant

Partnering with a sales training consultant is a great way to deliver quality training services to your team if you lack the internal resources to train them yourself. Different consultants serve different types of businesses, so it’s important to do your research to determine which service is right for your organization. If you work in the B2B space, for instance, you should look into B2B sales consulting. It can also be helpful to look at sales training reviews to get an idea of how well the service has met the needs of other clients.

The demand for sales consulting is growing, and as such, more and more consulting sales jobs are popping up. With that comes the need for sales training. The top sales training companies offer high-quality training to those working in sales. By undergoing a training program your sales team will be better able to tackle the challenges they face on a regular basis. Working with a sales training provider like Winning by Design is a great way to educate your teams and get them acquainted with some of the best practices in sales. This can help ensure the success of your business, both now and in the long term.

A sales training consultant can work with your unique business strategy, pointing out areas of concern and helping you develop a more solid plan for growing your company. While it’s possible to train your team on your own, working with a third-party consultant can help guarantee the quality of services you provide to those on your revenue teams. Sales training consultants often work with clients on an ongoing basis, so you can continue to stay in touch with them even after you’ve completed your initial training process. Having an expert on hand can enable you to meet your business goals now and in the future.

Sales Training Courses For Beginners

Sales training courses for beginners offer an excellent introduction into the world of sales. You might also look into online sales courses with certificates, as these provide official certification for training completed. While sales training certification isn’t always required to work in sales, it can help boost your team’s credibility and provide additional education and training resources. There are many ways that you can complete a sales training course, but sales courses online are the most popular. Unlike in-person programs, these can be completed on your own time, allowing for greater flexibility.

When looking for the best sales training companies, there are a number of things you should consider. First, what type of training are you looking for, and what does your budget look like? What are you willing or able to spend on training? You should also consider how long the training program will take. For example, most online programs allow learners to move at their own pace, but in-person courses are typically offered at a set date and time and must be completed within a given timeframe.

Winning by Design offers a hands-on training program with a blend of live courses and supplemental course material and homework. These trainings are taught by certified instructors, who utilize best-in-class frameworks. Winning by Design’s courses focus on selling for impact, customer success for impact, revenue architecture, prospecting for impact, and managing for impact. By focusing on each of these areas, Winning by Design provides a holistic learning approach to sales, helping trainees understand each stage of the process using a proven framework for success. that helps sales trainees get started on the road to success.

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