The Impact Summit 2025 Europe presentation (public version) by Winning by Design explores how AI is redefining go-to-market strategy, growth architecture, and revenue operations. Drawing on data from hundreds of SaaS and AI-native companies, it highlights the widening performance gap between traditional GTM models and those powered by intelligent systems. The report covers how AI-native companies achieve hypergrowth through compounding loops, structured intelligence, and data-driven orchestration—shifting from people-led processes to system-led growth. It also includes practical frameworks, real company examples, and the AI GTM Archetypes model to help leaders assess their organization’s readiness for AI transformation. Designed for revenue, operations, and growth leaders, this report provides a roadmap for evolving from AI experimentation to measurable impact across the customer journey.