Foundational Research Series

The evolution of GTM, efficiency, and AI-native growth

Explore Winning by Design’s deep research series on the future of SaaS and go-to-market performance.

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Six Part Research Series

Part 1: The Sweet Spot in the Eye of the Storm

Growth rates fall, the market shakes, and everyone blames the economy. But beneath the turbulence, the SaaS machine itself starts to fail. Is this a storm — or the start of something much bigger?

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Part 2: Has SaaS Lost Go-to-Market Fit

The industry wakes up to a harsh reality: growth has halved, costs have doubled, and GTM motions no longer work the same way. Has SaaS simply slowed — or has it fundamentally lost its GTM Fit?

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Part 3: GTM Efficiency & IPO Readiness

As growth stalls, companies search for answers, and discover the GTM engine is built on broken processes. Efficiency becomes the new survival benchmark. Who can fix their system fast enough?

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Part 4: In 2025, AI Won’t Just Assist People – It Will Replace Them

A new force enters the scene. AI doesn’t improve the old GTM model,  it exposes it. As AI takes it place in GTM workflows, a question looms: what happens to companies still built on people-driven growth?

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Part 5: Growth Is Back – Can You Keep Up?

AI-Natives explode with 3-4x velocity and at high efficiency, leaving SaaS-Natives behind. Growth returns — but only for those who can architect systems. Can traditional GTM keep pace with this new approach?

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Part 6: Growth – In the Age of AI

The pattern becomes undeniable. Growth now comes from loops, real-time data, and system-driven GTM — not the old playbooks. A new architecture emerges: Who will adapt in time to stay in the game?

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Turn Insight Into Measurable GTM Growth

Our Foundational Research Series reveals the real gaps in modern GTM systems. When you’re ready to move from insight to impact, Winning by Design can help you diagnose issues, design repeatable systems, and deploy scalable growth engines.

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