• Winning by Design brings new sales leadership programs to market with appointment of Kevin Dorsey as key advisor
  • Dorsey will advise WbD on the expansion of its sales leadership offerings to meet the demands of the market
  • Expanded Sales Leadership training services include the Insight Partners Revenue Academy, and the Managing for Impact course and certification


MOUNTAIN VIEW, Calif. — Sep 22, 2021 — The leader in recurring revenue acceleration and optimization for B2B organizations, Winning by Design has appointed Kevin Dorsey as a key advisor focused on its sales leadership enablement and coaching practice. Dorsey will advise Winning by Design on the continued expansion of its sales leadership offerings to meet the requirements of a changing workplace and workforce, including the design of sales coaching programs and playbooks, and training and coaching of newly minted frontline managers, sales directors, and sales executives. The demand for these programs from high growth companies is rapidly expanding, as evidenced by Winning by Design earning a placement of #147 on the 2021 Inc. 5000 list.

Dorsey is a widely recognized, award-winning influencer in the sales leadership area. Currently VP of Inside Sales at PatientPop, Dorsey has successfully grown sales teams from zero to 150+ reps, and grown revenues from zero to $100M+. Dorsey regularly mentors and provides consulting support for early, mid, and late-stage SaaS companies around the world, sharing his playbooks and processes for scaling and training sales teams. Dorsey has earned significant recognition for industry impact throughout his sales career, including being named a LinkedIn Top Sales Voice, Sales Development Exec of the Year, and Salesforce Top Sales Influencer to Follow.

“Without strong sales leadership, you can’t scale, grow, or develop your reps to their true potential. How we work, manage, and coach our teams has evolved so much in the past few years, and companies need help in order to address this new future of work,” says Dorsey. “I’m thrilled to be teaming up with Winning by Design to continue driving their innovation in sales leadership and address this gap in the market. Winning by Design’s scientific approach to sales playbooks, coaching, and scaling is unmatched; they are a true competitive advantage for any revenue team to work with.”

Along with his appointment, Winning by Design has updated and expanded its Sales Leadership training and enablement programs, including:

  • Insight Partners Revenue Academy, powered by Winning by Design: Program designed for startups and scale-ups in the Insight Partners’ portfolio of companies using Winning by Design proven frameworks and methods. The program helps portfolio companies drive revenue growth and build coaching cultures across their management teams.
  • Winning by Design Managing for Impact Course with Certification: A newly updated and expanded course that develops foundational coaching skills for managers of sales and customer success teams. The Managing for Impact course empowers leaders to be effective coaches so they can help customer-facing reps on their teams improve their own skills and implement new process initiatives.

These programs are all anchored around a proprietary coaching framework for managers developed by Winning by Design called REKS™ (Results, Effort, Knowledge, Skills). The framework teaches managers a data-driven method to diagnose issues and improve the performance of their teams. It is fully interoperable with the open-sourced open standard for recurring revenue created by Winning by Design, the Recurring Revenue Operating Model: www.thescienceofrevenue.com.

See here for the complete press release.