This workshop is best for:

  • CROs / VPs of Sales
  • Frontline Managers

Analyzing marketing and sales expenditure as a percentage of revenue allows for the classification of SaaS companies into three growth models: sustainable growth, stable growth, and scalable growth.

Each model represents a unique approach to growth and cost management. Although the era of scalable growth driven by inexpensive capital has ended, SaaS companies can still achieve sustainable and durable development in 2023.

By identifying the right go-to-market strategies and operating within established boundaries, these companies can continue to thrive in the evolving landscape.


Things you’ll learn:

  • Recap of the first months of the year. A lot has happened!
  • What to to do in the 2nd half of 2023. I will step through a list of recommended actions.
  • How to secure your role as a sales leader in 2024. It’s three things, and most sales leaders are not doing them.


Jacco van der Kooij
Winning by Design

Looking for more information?
Get in touch.

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