This workshop is best for:
- CROs / VPs of Sales
- Frontline Managers
Analyzing marketing and sales expenditure as a percentage of revenue allows for the classification of SaaS companies into three growth models: sustainable growth, stable growth, and scalable growth.
Each model represents a unique approach to growth and cost management. Although the era of scalable growth driven by inexpensive capital has ended, SaaS companies can still achieve sustainable and durable development in 2023.
By identifying the right go-to-market strategies and operating within established boundaries, these companies can continue to thrive in the evolving landscape.
Jacco van der Kooij
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