Many companies are moving upmarket in response to the latest market conditions. With a slow market and a slump in demand, these companies are finding new opportunities by looking at larger enterprise companies as potential customers. Using this strategy allows for greater basket size, greater potential expansion, and more stable revenue. But, using this strategy of course comes with its challenges.

This workshop is best for:

  • Revenue leaders who are interested in moving upmarket


Things you’ll learn:

  • What are the conditions under which you should consider making this move
  • The fundamentals that you should put in place first to set your team up for success
  • Examples of how other high growth SaaS companies have recently done this successfully
  • The common mistakes to watch out for


Dave Boyce
PLG Practice Lead
Winning by Design
Owen Black Brewer
Managing Director
Winning by Design

Looking for more information?
Get in touch.

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